Omega CRM, A Merkle Company

Senior Salesforce Marketing Cloud Consultant

• Client communication and requirement gathering including Project, Roadmap and Customer Journey definition.
• Scoping, planning and development of cross channel campaigns.
• Alignment with different stakeholders, including team coordination.
• Technical design of end to end marketing automation solutions.
• Account setup and administration (Business Units, roles and permissions, profiles, SAP, RMM, Users, subscriber filters, SFTP)
• Definition and development of data flows (import, data extracts, FTP, file transfers, implementation of Marketing Cloud Connect)
• Design of data models to perform SQL and data filter segmentation.
• Development of end to end solutions including Email and SMS creation, AMPScript for personalization, Journey and Automation configuration, CRM activities, Contact Builder management.
• Design and development of IP Warm Up strategies
• Marketing Cloud Process Optimization
• Tracking and Reporting activities

Salesforce Marketing Cloud Consultant

NTT DATA Europe & LATAM

• Designing marketing automation campaigns and implementing them in Email Studio, Automation Studio, Journey Builder, Mobile Studio, Content Builder
• Working with Data Extensions and performing advanced segmentation with SQL queries
• Advanced performance reporting with database SQL queries and system data views
• Giving assistance in the creation of Cloud Pages (HTML, CSS)
• Use of AMPScript for personalization
• Learning about Interaction Studio and Google Analytics 360 integration

Pikolin

• Defining the requirements for the company's Salesforce Service Cloud implementation
• Defining the script and technology integrations of a new customer service chatbot
• Leading and defining email communication strategies across the companies of the group
• Defining and creating email campaigns and audiences
• Supervising and improving processes of a contact center with five agents
• Managing key customer service cases

Digital Manager

Trailhead

View my Trailblazer profile here! https://trailblazer.me/id/jcuetara
• Salesforce Certified Marketing Cloud Email Specialist
• Pardot Lightning Experience 
• Business Administration Specialist Superbadge
• Lightning Experience Reports & Dashboards Specialist Superbadge
• Security Specialist Superbadge
• Configuring and testing business cases of Dynamic Pages - https://bit.ly/2UBUaZ1

Marketing Consultant | Salesforce Admin 

Sirenum

• Online marketing campaigns management
Conceptualization, design and deployment of multi-channel campaigns, including B2B social media actions, event marketing for lead generation and brand building, B2C adoption campaigns for end-users and talent acquisition marketing campaigns
• Email marketing and Social Media management
In charge of email automation lead-gen campaigns, audiences-oriented campaigns, maintaining databases. (Salesforce, Mailchimp) Social Media management (Linkedin, Twitter, Facebook)
• Salesforce-based
Sirenum is built on Salesforce, providing SaaS-based workforce management solutions for multiple vertical markets. As a Salesforce user, I was able to manage client databases and configure page layouts, as well as connectors with mailing systems and CMS.
• Marketing KPIs analysis
Working with Marketing Director to build marketing metrics and insights on performance, using tools like Google Analytics, website analytics, native analytics, Microsoft Excel, Salesforce reports and more.
• Web design, webmaster (Wordpress)
Leading the conceptualization, design, deployment and optimization of corporate websites, implementing solutions, creating content and sourcing and configuring plugins. (HTML, CSS)
• Marketing collaterals design and branding
Graphic designer throughout all business initiatives, including online and offline marketing campaigns, marketing collateral, sales and investment presentations, event design, corporate merchandising, team gear, brand applications, and more.
• Marketing copy and Content Marketing
Actively creating new content for the corporate website, both for product pages, campaign-specific landing pages as well as company blog and Social Media.
• Architecture of e-learning B2C site
• Supporting company growth and Business Processes
As one of the first employees at Sirenum, I was involved in multiple business development processes, offering support and ideas to Corporate Development, Product Management, Sales, and more.

Digital Marketing | Web and Graphic Design | Salesforce User

Axis Audiovisual Research

Axis Audiovisual Research manages film treatment by sourcing mood imagery, creating content, supporting and coaching film director initiatives and creating film treatments. The project development requires proficient use of English as well as a good understanding of Italian for client communication, requirement gathering, and project development. I was responsible for project execution, designing end products using the Adobe Suite: Indesign, Photoshop and Illustrator.
Some of the end clients include Lamborghini, Google, Honda, Mountain Dew, Vodafone, Alfa Romeo, Kinder, Volkswagen, Audi, Intimissimi, Coca-cola.

Digital Projects | Graphic Designer

Kasas decoración

Content writing for this online furniture shop. Working on content for different catalogs including luxury items. My main objective was creating SEO-efficient entries for this Prestashop based company, as well as managing and optimizing attributes creation for the collections. Reporting directly to direction, excellent use of spreadsheets, and time management tools.

Content Writer | SEO Optimization

Tiebel, S. Coop

In charge of online and offline marketing initiatives, managing the corporate website (Wordpress) as well as being in charge of Community Management (Facebook), creating campaigns for promoting on-site events and activities. As part of my marketing role, I was in charge of marketing collateral development, using Adobe Photoshop CS4.
I was also responsible for administrative assistance to direction, including accountancy, invoicing and payroll, for a company of 100+ workers.

Marketing | Administrative

HEMYCA

In 2014 I moved to London as part of the Leonardo Da Vinci Programme. Hemyca is a fashion brand focusing on ready to wear and bespoke collections. At Hemyca, I was in charge of community management (Facebook, Instagram, Twitter) and online brand reputation management. I was a key part in finding new stakeholders such as distribution agencies, services providers, sellers and press. While working at Hemyca I was involved in the deployment of a London Fashion Week Show, helping with graphic design initiatives, B2C and B2B email and social marketing campaigns, production of photography and website development assistance.

Marketing and Sales Internship

Ayuntamiento de Zaragoza

Project Management Internship at "Semillero de Ideas de Zaragoza Activa", a 4-month learning program for innovative entrepreneurs. I was in charge of student communications, managing email communications, leveraging Google Drive, Dropbox and Google Docs for content sharing and documentation distribution. As part of my responsibilities, I was also in charge of coordination and communication with session speakers.

Project Management Internship

Keen on marketing automation, Salesforce CRM, Salesforce Marketing Cloud and data analysis.

https://trailhead.salesforce.com/me/jcuetara

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