Jennifer Deal's Linkedin Analytics

I'm Jennifer, a seasoned professional who has thrived in the fast-paced world of eCommerce for over a decade. My journey has been one of unyielding determination to harness the transformative power of communication and innovative marketing to drive growth. I've had the privilege of guiding global B2B and B2C campaigns, leaving an indelible mark on the industry. Notable achievements include initiating a game-changing solution that reduced a potential $15M loss during an Internet Sales Tax transition to just $5M. I've also successfully led multi-year customer migration campaigns impacting every transaction on the site, and booked an incremental $1M+ in Q4 revenue from pioneering display channels. In 2022 alone, I successfully led multi-year customer migration campaigns impacting every transaction on the site, and contributed an astounding $42M revenue for the organization, constituting a significant 17% of the department's annual revenue goal. Moreover, my leadership in a 2.5-year payments content evolution project resulted in the curation of accurate information by updating, archiving, or removing more than 41K pieces of outdated assets globally. My skills encompass a vast spectrum of marketing and communications disciplines, from End-to-End Lifecycle Marketing and Product Adoption to Market Insight Integration and Strategic Partnerships. With a proven track record, I've consistently optimized conversion rates by aligning market insights and customer data to propose compelling solutions. Throughout my career, I've had the privilege of working with top-tier brands, including Oracle, Cisco, Paramount, Rakuten, KitchenAid, Chase, Citibank, Amex, Visa, and JPMC. My strategic approach and collaborative efforts have paved the way for impactful campaigns and enduring partnerships. Let's Pioneer the Future Together: If you share a passion for innovation, a commitment to excellence, and a desire to shape the future of eCommerce, let's connect! I'm eager to explore collaborative ventures, new challenges, and opportunities to set new industry standards. Together, we can craft experiences that resonate and elevate brands.