Microsoft

Director, Growth Program Management

Epicor

Director of Product Marketing

Prowess Marketing Consulting

Principal

Thinktiv

Responsible for delivering transformational market strategy and voice of customer insights & strategies, including GTM planning, strategic market positioning (both design and implementation), market landscape analysis, and customer research.

Thinktiv invents and transforms companies. Leading executives have chosen Thinktiv for more than a decade to deliver enterprise value growth through innovation. Our pioneering transdisciplinary teams have worked with hundreds of businesses across dozens of industries, including blockchain, cyber-security, nonprofit software, consumer applications, healthcare, and energy management. We work with early-stage companies like Aceable, Ojo, and ALTR, multi-billion dollar public companies, and technology-focused Private Equity partners to build brands, design experiences, and invent products that are changing the world.

Director, Market Strategy

Tractorbeam

Partnered with Samsung Retail Marketing Creative Team to drive GTM strategy & execution of national iconic product launches (phones/tablets), seasonal campaigns, and ad hoc projects for the CMO.

Managed all aspects of top-producing division, Samsung, currently at 174% target annual revenue, contributing 46% of the company’s Gross Profit & 80% of net income. (2017 YTD) 

Responsibilities: pricing strategy, contract negotiations, P&L ownership/reporting/forecasting, project execution, 5 direct reports

Head of Samsung Division, (Retail Brand Marketing)

Guided internal leadership strategy to produce clear definition of business objectives, services offerings, client personas, and pricing models via insights derived from analysis of client/project profitability, resource allocation, vendor management, client feedback, and process adoption, yielding 25% increase in profit margin & 20% increase in new business.

Served as advocate for key accounts while collaborating with design and account teams to produce brand strategies (positioning, messaging, naming, visual identity, production, outreach, digital/web, ad spend).

Director, Client Services & Operations

Coached clients in GTM strategy planning by identifying target market segments, mapping consumer engagement paths, and customizing brand messaging & communications accordingly.

Provided customer experience considerations to refine product roadmap development. 

Built out step-by-step process guidelines and checklists for finalized strategies to enable clients to minimize costs via seamless in-house execution. 

Analyzed existing client marketing activities to identify rapid, cost-effective ways to increase ROI.

Provided full project/vendor management services to design and deliver strategic marketing campaigns, rebranding initiatives, messaging strategies, website redesigns, customer events, and collateral content creation on time and under budget.

Trained client teams in social media setup, management, best practices, and implementation.

Marketing Strategy Consultant

Dell

Executed demand generation programs (Global Networking Solutions, Enterprise) to produce live webinars, microsites, white papers, case studies, content syndication, multi-media campaigns, podcasts, and in-person customer events. ($750K quarterly budget)

Facilitated collaboration between cross-functional internal teams, product marketers, and vendors to ensure leads produced were tightly aligned with designated GTM goals. Leveraged field feedback to optimize campaigns.

Partnered with Microsoft, Intel, VMware, and Citrix to acquire joint funding for marketing campaigns.

Global Demand Generation Senior Consultant

Developed & implemented end-to-end marketing programs by working with: BI to identify targets, SMEs to create sales tool kits (battle cards, data sheets, collateral resource maps), Partners to fund SPIF programs, and with Sales Leadership to constantly monitor and improve results. Generated $224M new pipeline in 4 quarters.

Collaborated with multiple stakeholders to streamline the communication process between marketing and sales.  Produced templates and guidelines for Salesforce.com and SalesEdge content to make our marketing materials consistent and easier to utilize.

Trained and coached division of 180 sales reps to promote current campaigns & to encourage Salesforce.com best practices ultimately capturing $61M previously unidentified pipeline.

B2B Marketing Programs Manager

Saint Arnold Brewing Company

Collected market data to support strategic growth initiatives for the oldest craft brewery in Texas during a period of rapid growth with the goal of doubling current market share while entering 3 new markets. 

Conducted field interviews, focus groups, and surveys with current and potential consumers to identify opportunities and provide data-supported brand positioning & product investment recommendations.

Brand Consultant (Contract Role)

Thunderbird School of Global Management

MBA Student

SMITH International Gulf Services LLC

Created concept and implementation strategy for package redesign of Smith’s $30 million product line using primary field research and financial impact analysis.

Authored industry update articles and customer-focused product profiles designed to update critical customer base on new and existing product offerings and company performance that were published and distributed to over 24,000 clientele and employees worldwide.

Designed end-to-end process to determine the optimal retail store location for subsidiary company (Wilson) including approach to market research, analysis, and decision making.

Marketing Intern

Market Strategist and Behavioral Economist by trade. Fueled by research. Thrilled by strategy design. Relentless about execution. Inspired by creative collaboration. Obsessed with data & process. Addicted to learning. Fascinated by human behavior. Passionate about positive impact.

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