Encore

Develop key messaging based on research/insight analysis for corporate brand, including thought leadership. Draft executive talking points, guest essays and other materials to influence brand positioning. Facilitate public speaking engagements, coach leaders on communications skills, lead media relations agency.

Director External Communications

Associated Luxury Hotels International (ALHI)

Lead overhaul of brand marketing strategy based on business model and insights. Built infrastructure for omnichannel marketing, including tech stack. Developed new web site and content marketing strategy. Evolved department from cost center to revenue generating.

Vice President of Marketing

Experience Scottsdale

At Experience Scottsdale, I brought my background in integrated marketing planning and digital marketing to the communications team to optimize campaign performance for the company. Tactics included modernizing PR practices for SEO, developing an influencer marketing strategy, and increasing collaboration between PR and marketing to achieve greater seasonal campaign success and drive brand impressions.
• Led integration among PR and Marketing teams for campaign-style work, resulting in metric increases for the summer campaign, including 100% growth in web sessions, a 50% increase in summer-related media coverage, as well as incremental Instagram audience growth
• Redesigned media email newsletter, increasing open rate from 21 to 26 %
• Led influencer marketing strategy, increasing earned impressions and driving online narrative about Scottsdale on Youtube, Instagram, etc.
• Overhauled communications strategy for increased digital exposure and greater impact for SEO

Director of Communications

MGM Resorts International

At MGM Resorts, I leveraged research to better understand the customer and new markets to shape food & beverage concept and brand development. As a part of a cross-functional F&B Strategy team, my role included brand development across the customer experience as well as opening marketing planning. Key projects included: brand development and marketing planning for The Park, a $100M outdoor entertainment district; brand development and marketing planning for Beerhaus; qualitative and quantitative consumer research for concept and brand development at MGM National Harbor and MGM Springfield

Director of Brand Marketing - Food & Beverage Strategy

Loews Hotels & Co

2012- 2014, Regional Director of Public Relations - California 
2009- 2012, Regional Director of Public Relations  - Golf Resorts
2007-2009, Public Relations Manager for Loews Ventana Canyon Resort

At Loews Hotels, my role included bringing the brand to life through programming and partnerships, as well as day-to-day management of the brand across numerous touch points including PR, social media, advertising and collateral. Key projects included: opening the Loews Hollywood Hotel; transforming the guest experience for Loews Surf Dog Competition; identifying opportunities for synergy among the region for rooms promotions; maintaining media relationships and securing national and regional press coverage; executing guest experience programming to drive brand awareness and guest satisfaction.

Regional Director of Public Relations

Arizona Daily Star

General assignment features reporter, covering fitness, lifestyle, the arts, food, and human interest stories. Developed first-person column for marathon training called "On Pace" that evolved into general health & fitness subjects. Identified news features for front-page stories including a profile of the first woman to choose an elective mastectomy after new research linking the BRCA genes to cancer. 

One of my favorite reporting experiences and feature writing samples was a profile on photographer Jack Dykinga (Beauty is His Beat). Read more here: http://bit.ly/2cHSoRi

Reporter

My background includes 15+ years working in storytelling, brand experience, brand marketing and communications with experience including consumer research, thought leadership, external communications, integrated marketing planning, public relations, social media, advertising, media and strategic partnerships.

What I do: Build strong narratives based on a 360-degree analysis. 

What I bring to the table: Passion, integrity, bravery and a commitment to excellence.

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