Jennifer Cooper, MBA's Linkedin Analytics

I’m passionate about transforming data into actionable insights that drive strategic growth, optimize risk management, and unlock new opportunities. With years of experience in SQL, SAS, Tableau, and more, I thrive not only in managing analytics teams but also in getting hands-on with the data when needed. What sets me apart is my blend of technical expertise, diverse experience, and ability to communicate complex analytics clearly. While I currently focus on credit risk, I previously spent several years in marketing analytics, producing data-driven campaigns that boosted sales and drove top-line growth. This versatility allows me to approach problems from different perspectives, providing valuable insights that span risk mitigation and business expansion. 𝐒𝐨𝐦𝐞 𝐨𝐟 𝐦𝐲 𝐤𝐞𝐲 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑫𝒂𝒕𝒂 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑: Oversaw development of a machine learning model that identified key customer lifetime value attributes, enabling sales teams to better prioritize leads and improve targeting. 𝑰𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒗𝒆 𝑷𝒓𝒐𝒈𝒓𝒂𝒎 𝑫𝒆𝒔𝒊𝒈𝒏: Led the creation of auto finance pre-approval programs at Santander Consumer USA and GM Financial, improving sales conversion rates by building targeted lists from credit bureau data. 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔 𝑺𝒖𝒄𝒄𝒆𝒔𝒔: Delivered data-driven campaigns that bolstered sales and drove growth by working closely with cross-functional teams to understand consumer behavior and segmentation. 𝑬𝒇𝒇𝒊𝒄𝒊𝒆𝒏𝒄𝒚 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝑨𝒖𝒕𝒐𝒎𝒂𝒕𝒊𝒐𝒏: Automated Excel reports in Tableau, streamlining operations, cutting costs, and improving visibility of key data across the organization. 𝑺𝒂𝒍𝒆𝒔 𝑬𝒎𝒑𝒐𝒘𝒆𝒓𝒎𝒆𝒏𝒕: Created "Roadmap to Success" report using RFM segmentation to enhance sales rep productivity. Custom dashboards provided visibility into real-time KPIs. Though I excel in leadership roles, I’m equally excited to dive into the data. Whether it's coding queries in SQL or creating impactful visualizations in Tableau, I enjoy using my technical skills to solve complex problems. My experience in both credit risk and marketing analytics has shaped me into a versatile professional ready to make an impact. Let’s connect if you’re looking for someone who can lead data initiatives and turn insights into action!