Jen Oloo 🌱

DISCO

Chief Revenue Officer (CRO)

SPACIALISTS

Visualization for architecture, film, NFT creation, brand marketing, & beyond. Responsible for brand identity, VR/XR stack development, social strategy, SEO, PPC, asset/web dev, PR, client communications, revenue streams.

Founding Board Member

Yahooty Who?

Concept, brand, growth, $100k crowdfunding campaign, top 5 Amazon Kindle books 4 months

Co-Founder

BrandMuscle

Asked back after successful exit as through-channel marketing strategist for new logos who sell through dealers, franchisees, agents, retailers, advisors, MSPs, VARs, and other channel partners. New partner relationships and thought leadership including brand management, media, fund management, co-op, MDF, and partner portals.

#coop #mdf #channelpartners #brandmanagement #localmarketing

Vice President of Sales

Joined in start-up phase driving growth at key accounts with successful PE exit. Solid record of accomplishments in innovation and change leadership for SaaS distributed marketing and financial platform. Client industry focus includes: telecommunications, entertainment, automotive, technology, manufacturing, and insurance. Multimillion-dollar producer entrusted to direct large teams and manage key account growth based on unparalleled revenue success. In step with clients identifying enterprise goals and translating channel strategies into tactical plans that drive revenue.

Executive Vice President | Board Member

Director Performance Marketing - DIRECTV/Farmers Insurance

Provided exceptional client service and consulting services for Southern California accounts to drive sales and client ROI: local marketing strategy, creative design/messaging, media planning and buying, print production, communications, technology development, training operations, and event planning. Drove unprecedented revenue growth for Brandmuscle.

Regional Director, Performance Marketing - DIRECTV

Hired for on site account management in entertainment/broadcast vertical. Identified enterprise opportunities and implemented new programs to support account growth 318% above projected revenue in first 7 months of employment.

Client Services Manager - DIRECTV

Copia Creative, Inc. (now Phelps)

Strategic consulting and development to reach client advertising/branding goals leading multi-disciplinary development team of 16 and tracking production process to complete profitable projects. Development of project scopes, new business proposals, marketing plans, RFP responses, presentations, strategy decks, project plans, budgets, schedules, creative briefs, and requirements definitions.

Account Executive/Business Development

Kindalike, LLC

Co-founded and expanded artist marketing company from 200 local boutique clients to over 600 nationwide including major labels and management companies, increasing sales in 2005 by 200% from previous year. Created and managed branding, web development and merchandise for signed artists on Columbia Records, Warner Brothers Records, and J Records as well as many unsigned or "emerging" artists. Grew company capabilities with the addition of an in-house design team, strategic alliances with several key product vendors, and inter-office procedures to ensure seamless operations with volume growth.

Condé Nast

Scope of responsibilities included, managing sales office activities, including staff and accounting functions, coordinating pricing, merchandising, West Coast marketing and promotions, client ad positioning, producing sales team reports, revenue forecasts, managing client relations, strategizing, and responding to RFPs for automotive and entertainment accounts.

Parade Magazine, Administrative Sales Manager

Disc Marketing Inc

Held full accountability for creating and maintaining sales leads consisting of 1,500+ companies looking to partner with emerging music and custom digital media, assisting with assignment of regional sales territories, case study development, and representing company at trade shows. Worked in partnership with Marketing Director to ensure optimum brand recognition and development of media press kits based on client requirements. Re-vamped existing case studies to reflect appropriate terminology, quantitative and qualitative research, striking graphics and up-to-date product data for client calls.

Sales Specialist (digital music/media)

Gruner + Jahr

Created effective proposals/presentations for new accounts including Apple, Toyota, Neutrogena and Nike. Developed and implemented sales reports and revenue forecasts for the West Coast account executives. Maintained office operations including client databases, accounts payable, travel and expense reports. Managed successful promotional events for Fitness Magazine clients including Asics, Clif Bar and Slim Fast.

Fitness Magazine

Experience in business life cycles: start-up, growth, M&A, and exit. SaaS, XR/virtual reality, music/entertainment, metaverse/web3, B2B2C marketing, channel/indirect partner programs, customer success, sales, and revenue stream creation. Focused on long-term, strategic initiative planning across organizations.

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