The Carter Malone Group LLC

Public Relations Manager

PRSA Memphis

Board Member, Immediate Past President

Board Member, President

Board Member, President-Elect & Vice President of Programming

The Memphis Chapter of the Public Relations Society of America (PRSA) is a professional organization serving the communications community. Our membership collectively represents various industry sectors in the Memphis area.

Board Member, Communications Co-Chair

Board Member, Secretary

Shelby County Government

Spearhead communications strategies and delivery for Shelby County Government and I-Team driven projects

Co-lead the creation of an A-to-Z children’s book targeting 2nd grade learners

Place an average of 1-2 media stories each week through media inquiries and proactive pitching

Garnered positive and neutral media coverage for the “3G” schools consensus agreement between Shelby County Government, Memphis-Shelby County Schools, Germantown Municipal School District, and the City of Germantown

Consistently increase Shelby County Government’s social media following and engagement across various platforms

Provide ongoing support for communications efforts led by the Mayor's Office staff

Strategic Communications Specialist (Mayor’s Office of Innovation & Performance Analysis)

Drafted and distributed press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions

Oversaw professional social media messaging for Mayor Lee Harris and increased his social media engagement through content development, follower engagement, and social listening

Earned the Harris administration national coverage on the "Fair Chance to Serve Ordinance,” a bipartisan criminal justice reform that makes it easier for individuals with a criminal history to serve on volunteer boards and commissions

Partnered with the Shelby County Health Department and Running Pony on a digital advertising campaign targeting residents to encourage them to visit the Shelby County Health Department for vaccinations and other healthcare services

Policy & Communications Fellow (Shelby County Mayor's Office)

Sharp Lifestyle Communications

Social media management 

Assist in creation of strategic marketing, communications, and PR plans

Copywriting

Write stories for various publications 

Track media mentions for clients

Place media stories for clients

Owner, Chief Communications Strategist

Shelby County Government Health Department

Co-led communications efforts during the COVID-19 pandemic 

Co-led the “Kids COVID” campaign, an advertising campaign targeting children and their parents to encourage them to receive the COVID-19 vaccine

Partnered with I Love Memphis Blog on a blog post about safe and socially distant activities to do in the spring

Partnered with RedRover Sales & Marketing Strategy on a comprehensive marketing strategy about how to stay safe during the COVID-19 pandemic

Created and distributed regular COVID-19 updates through internal and external communications 

Oversaw professional social media messaging on COVID-19 for the Shelby County Health Department through content development, follower engagement, and social listening

Collaborated with public affairs representatives from local, state, and federal agencies to establish effective working relationships

Public Information Specialist (COVID-19 Task Force)

Ballet On Wheels Dance School & Company

Increase social media presence and engagement by creating and posting engaging social media statuses for their audiences on various platforms

Create detailed and strategic marketing, communications and PR plans to help BOW increase their businesses

Write eye-catching copy for websites, flyers, and other promotional and collateral pieces

Increase positive media mentions by pitching positive and neutral stories to the media

Marketing Manager 

Elect Black Women PAC

Director Of Communications

Writing by Design Media 

Contributing Writer

The New Tri-State Defender

Southern College of Optometry

Oversaw professional social media messaging on for Southern College of Optometry’s three clinical facilities through content development, follower engagement, and social listening

Increased social media following and engagement for FocalPoint at Crosstown Concourse by 20%

Provided support and direction to consistently market and brand various SCO clinics, projects, and initiatives through both internal and external communications

Co-led internal communications efforts to promote Memphis Medical District Collaborative’s Live Local initiative to SCO employees

Marketing Assistant

I am a well-experienced communications strategist who has worked in various industries including government, politics, nonprofit, healthcare, public health, and education. My expertise includes communications strategy, writing and messaging, social media management, internal and external communications, and media relations. 

For my complete portfolio, visit www.jenniferlsharp.com. Also, visit my website at sharplifestylecomm.com.

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