As a seasoned communications and public relations expert, I specialize in crafting compelling narratives that resonate across diverse audiences. My career spans over 15 years, marked by a strong foundation in financial and healthcare journalism and a strategic pivot to corporate communications, where I've led initiatives in media rebranding, social media strategies, and patient advocacy outreach. My tenure at Faron Pharmaceuticals and GlobalData Media has equipped me with a robust skill set in PR messaging, media relations, content management, and event orchestration.

In leadership roles, I've driven content creation, data journalism, and managed dynamic teams, fostering talent and spearheading recruitment. My expertise extends to orchestrating comprehensive strategies and executing detailed plans that engage international stakeholders—from journalists and analysts to investors and industry influencers, ensuring impactful connections with KOLs, C-level executives, and various organizations.

Proficient in Spanish and legally authorized to work in the UK, I bring a global perspective to my work, enriched by over a decade of living in London and experiences in New York and Washington, D.C. I'm dedicated to leveraging my vast experience to deliver strategic communications solutions that drive engagement, enhance reputation, and achieve business objectives.

Freelance Communications Consultant

Faron

Communications wizard for a Finnish/Boston, Massachusetts-based biotech focused on immuno-oncology, with a pipeline asset to tackle late-stage hematological cancers. Adept at strategic, creative thinking to deliver dynamic company branding and messaging for the trade and general audience media, as well as social media. Have a comprehensive understanding of how to deliver external and internal communications programmes within the technically complex and highly regulated healthcare industry. Versatile communicator with the media, patient advocacy groups, technical and medical consultants and health conference platforms, both in the US and in Europe. Strong interpersonal and relationship-building building skills, and can work effectively with international colleagues at all levels.

Head of Communications

GlobalData Media Ltd.

Facilitated transition of subscriber-only content to public-facing, data-led journalism model under the Verdict/Global Data Media brand. Grew membership base from niche financial market subscribers to a broader pharma/biotech MVP audience. Delivered data results/feedback to upper management and wider GD editorial/content management team, in PowerPoint/slideshow presentations. Maintained consistent communication with large and mid-sized/small pharma clientele, including onsite/virtual meetings and presentations. Generated consistent PR generation via liaisons with marketing team, and arranged media interviews with respective journalists.

Co-developed editorial and commercial business strategy focus on a high-value driver audience derived from content analytics such as Parse.ly. Evaluated content for SEO value. 

Managed and trained editorial and researcher team in the London and New York offices. Handled efficiently and smoothly work crisis events such as complaints, accusations of libel/defamation, workplace tension and employee miscommunications and lay-offs.

Maintained monthly and weekly editorial deliverables. Connected editorial with commercial and marketing departments. Handled recruitment process in the New York and London offices: candidate screening and interviews.

Associate Director (Senior Editor)

GlobalData Healthcare

Steered editorial strategy with focus on drug development and healthcare news. Trained and mentored staff to break news and deliver content aligned with said strategy, proving strong leadership capabilities. 

Liaised with the sales team on best strategies to promote the journalism product, including client meetings, 1-on-1 meetings, weekly emails highlighting the journalist content, PowerPoint presentations and Excel spreadsheets.

Promoted brand awareness via panel moderation, webinars, and conference attendance. Topics included biosimilars uptake, orphan/rare diseases, and liver diseases, and pre-ASCO coverage. Led quarterly production of themed reports on healthcare conferences, from story collation to design to marketing copy, that led to consistent top views on GlobalData’s site.

Engaged with Key Opinion Leaders in the pharma, biotech, and healthcare sectors for interviews via phone, email, and LinkedIn outreach. Maintain a rolodex of sources in the pharma space.

Senior Editor, GlobalData Pharma Insights Investigative Journalism Team

BioPharm Insight

Managed a team of people in the London office. Responsible for organising editorial projects and spearheads editorial strategy, as well as liaisons with Global Data's sales and marketing team to promote the journalism product. Mentored and trained junior reporters and oversaw the hiring process in the London office. Coordinated editorial coverage in the New York office of BioPharm Insight. Trained Global Data analysts. Moderated multiple industry conferences, involving C-level executives from Eli Lilly, AstraZeneca, Johnson & Johnson, MSD Merck Serono and Pfizer.

Editor, EMEA

Worked closely with other management on editorial strategy, mentored and trained junior reporters. Responsible for wide-ranging editorial projects. Engaged in cross-border and cross-product collaborations with other editorial publications in the mergermarket brand. Wrote and edited articles weekly, with an emphasis on investigative reporting.

Deputy Editor, EMEA

Similar duties whilst Assistant Editor in North America.

Assistant Editor, EMEA

Splitting time between the company's Washington, DC and NYC bureaus, mentored and trained junior reporters and worked closely with the North American editor on product reports, story leads and editorial strategy and codeveloped the product style guide to have a professional editorial platform. Wrote and edited articles on US and foreign healthcare and regulatory/reimbursement changes, drug development and manufacturing issues, with an emphasis on investigative reporting.

Assistant Editor

Joined after gaining expertise on FDA regulatory affairs. Coverage involved FDA/CMS regulatory affairs, healthcare reform, European regulatory and reimbursement affairs, biosimilars, pain, orphan/rare disease, kidney and blood disease drug development and approval. 

Served as a National Press Foundation fellow for an Alzheimer's disease conference in Washington, DC and promoted to Assistant Editor for BioPharm Insight.

As a Senior Reporter, temporarily covered European issues from London office for 2.5 months, which underscored her move to London with the company two years later.

Senior Reporter

Inside Health Policy

Covered FDA regulatory affairs and congressional interest in the agency, often attending hearings on Capitol Hill and interacting with lawmakers and lobbyists. Produced and copyedited web content, e-newsletters, and print publication.

Associate Editor

The Monitor

After a 4 month reporting internship with The Courier-Journal in Louisville, KY, moved to McAllen, Texas to join The Monitor. Wrote stories on health, science, and environmental issues for the 50,000-daily circulation newspaper in the Rio Grande Valley, South Texas, ranging from coverage of hurricane damage in Texas and northern Mexico to a series on indigent health care. Won the Texas Medical Association's Anson M. Jones award for article on breast cancer survivors.

Health/Science/Environment reporter

A proficient communicator in the highly specialised and regulated pharmaceutical landscape. 
Boasting a measurable track record employing PR for business development, with creative messaging and strategic positioning insight. C-suite level and employee engagement experience, as well as executive communications.

Bolstered by 15+ years of expertise developing premium healthcare content as an editor and journalist. Passionate and knowledgeable on drug development, and the US and European pharmaceutical, regulatory, pricing/reimbursement and market uptake sectors. 

Solid grasp of SEO concepts and readership analytics to drive content strategy. Consummate conference moderator, presenter and speaker. Adept at engaging with multisectorial audiences and contacts. Spanish speaker.

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