Write Marketing LLC

Founder

The Write Difference, LLC

Memorable, differentiating and authentic brand messages are your ticket to success. Let us develop your brand, write your website, optimize you for search and create content with intention.

CEO + Message Strategist

HMT Associates, Inc.

HMT is a shopper-focused brand activation agency, which means we put our clients in the position to engage with shoppers throughout key touchpoints in their path to purchase. I focused on providing retailer-specific materials for large consumer packaged goods clients. I wrote everything a shopper may encounter: emails, social media posts, circular ads, in-store displays and communications, websites, emails and banner ads. 

Brands include Stonyfield, Nabisco, Oreo, Ritz, Teddy Grahams, Kraft Heinz, Oscar Mayer, Heinz, Kraft Macaroni and Cheese, Capri Sun.

Retailers include: Meijer, Publix, Kroger, Giant Eagle, Ahold Delhaize and Harris Teeter.

Senior Copywriter

Freelance Writer; self employed

Account management, content strategy, and copywriting (web and print) services. I'm experienced in (and have samples of work for) both consumer-facing and business-to-business oriented marketing pieces. A cohesive strategy is key, and I love working with my clients to determine what's most effective for them. 

Clients: Hardman Group, Cleveland Clinic, Reed Awning, Patio Enclosures, Cleveland Institute of Art, TMW Systems, Great Lakes Cheese, Sparkle Wash

Experienced Copy + Content Writer

Dealer Tire

Manage a team of copywriters and designers to provide cohesive — and innovative — marketing pieces for Nissan, INFINITI, Volkswagen, Audi, Hyundai, Kia, Toyota, and Lexus. Our materials include in-dealership point of purchase materials, strategic digital elements, and corporate communication plans.

Creative Group Team Lead

Managed a team of copywriters who wrote for multiple formats: web, print, script, advertising, public relations, blog, and social media. We engaged different voices and wrote for distinct audiences.

Formulated company-wide style guide and was instrumental in department policy and process 
creation.

Was promoted to Creative Group Team Lead.

Copywriting Team Lead

Cleveland State University

Adjunct Faculty, Writing

Academy of Court Reporting and Technology

English Composition I
English Composition II

Instructor

DigiKnow

Main Clients: Henkel, Nestlé Mi Cocina Latina, Cleveland Browns, Ohio Tourism, Gold’s Gym, Invacare, Cleveland Clinic

•	Lead effort to determine messaging paths for different audiences using Cleveland Cavaliers SeatServer,™ as well as managed product creation and launch
•	Adhered to strategies for 10 brands and over 100 products, integrating online entities with retail and print for Henkel consumer and professional products
•	Wrote client proposals, website copy and marketing materials 
•	Presented marketing plans to partner ad agencies for maximum cohesiveness and effectiveness

Account Manager

Infinity Broadcasting

•	Wrote and produced on-air radio spots for Tye Dye Sky; T-shirt, CompSource, a DUI lawyer
•	Initiated and coordinated retail program with Cleveland-area Borders Books &amp; Music stores featuring artists from Atlantic, Warner Brothers and Universal Labels
•	Recognized as the Salesperson of the Month within the first six months of employment

Account Executive

Freelancer

Web Designer & Internet Marketing Consultant

Brand-Centered Messaging for Ambitious Businesses | AI Informed | Maximize Your Marketing Dollars | Copywriting Experts

Through my data-driven process, you’ll develop your core messages and optimize your marketing efforts. Save time, lower stress and make money through clear, focused and consistent content. 

Services: Message Passport, website writing, email marketing, blog strategy & articles, and search engine optimization. 

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