Jenny Lucas's Linkedin Analytics

What’s with the pencil? It’s for safety. When I’m working on a project, my brain turns into a Catherine Wheel: fizzing, popping and shooting out sparks of brilliance. The pencil helps me catch them and write them down, so they don’t set fire to the curtains. 🔹🔸🔹 If you like original thinking, embrace your differences and appreciate what it means to be human, you’ve come to the right place. By as soon as next year, it’s estimated that 90% of online content will be written by AI. Imagine that: an internet filled with soulless, sterile, faux-human garbage. Wanna be part of the other 10% — the human 10%? You should. Because, in a crowded marketplace, being different is so much smarter than being better. And, in a space full of the same old noise, making a different sound will capture more attention than just being louder. 🔹🔸🔹 So, what can I offer you? • SEO copywriting for websites • SEO content/strategy for blogs • Copy editing for businesses • Creative and conceptual copywriting. 🔹🔸🔹 Who do I work with? Brands that want to celebrate their differences and value authentic, human-written words. Agencies that want to partner with a creative writer who can conceptualise, who’s used to writing for designers and who writes high-performing SEO copy and content. Web designers who want to partner with an experienced SEO copywriter so they can offer their clients a more complete website service. 🔹🔸🔹 What specialist skills do I have? 25+ years’ professional writing experience, gained in a variety of roles. 20+ years’ design experience, writing for composition, layout and website wireframes. 15+ years’ SEO copywriting expertise, writing websites and blog articles that rank well on Google. 12+ years’ as a conceptual copywriter, developing fully formed creative concepts for projects and campaigns. 🔹🔸🔹 Who am I? I’m a results-driven problem solver. Imaginative, analytical and relentless. I live and work on a farm in the Leicestershire countryside with an evil genius, an eager digger, and a clown. AKA my farmer fiancé and two little terrors — sorry, terriers. I’ll let you decide which one’s which. I’m a fan of dark humour, Irvine Welsh, hip-hop and dance music. And I love an ice-cold negroni — punchy and bitter, like me* *Just kidding! 🔹🔸🔹 Want to discuss a project? My DMs are open. Want prices first? They’re on my website. There’s a link at the top of my profile. Like Stella Artois, you’ll find I’m reassuringly expensive.