Experian

Sr Leadership role growing a team of Eloqua digital experts focused on strategically extending the Eloqua ecosystem for effective demand generation enablement.

•	Ensure the architecture and performance of Experian’s Marketing Automation Platforms (Eloqua) is  compliant, up-to-date, governed, well-integrated, and maintains healthy performance for global campaign execution of digital experiences.
•	Formed an Eloqua Digital Council with hub and spoke model throughout the international and national demand centers for automation best practices and knowledge sharing. 
•	Drove team Agile Transformation; intake to delivery process now a standardized ScrumBan model for ensuring all campaign, lists, forms, lead routing and template requirements properly scoped with acceptance criteria before estimation for delivery. Automated creation of Jira stories from Sharepoint Online Request Form.
•	Redefined Oracle services engagement with executive support from low touch to a high touch partnership forging a Marketing Maturity Benchmark Assessment delivering results for baseline measurement against industry performance trends.
•	Defined strategic roadmap staying within budget targets; coordinated across several departments; Martech rationalization and new tool adoption process.

Sr Director, Global Marketing Automation

CA Technologies

•	Ensuring the optimization and configuration of CA’s Marketing Automation Platform to be healthy and compliant with internal, software industry and Marketo best practices for global campaign execution and digital experiences.
•	Drive talent success throughout the Marketing organization by ensuring proper training and adoption of CA’s Marketing Automation Platform.
•	Leading the Marketing team efforts in building upon our existing MarTech stack in support of delivering innovation, addressing pain points, increasing market awareness and accelerating pipeline velocity.
•	Support M&A Integration efforts by working with cross functional teams to integrate any marketing systems, and company records into CA’s Marketing Automation Platform/database from acquisitions and help with migration for any business unit sold.
•	Acting as leader of the MarTech Council that helps to shape how we evaluate, adopt, assess and renew Marketing Technology across the entire organization.
•	Continuously develop management knowledge and capability to drive talent success through effective hiring, engagement, performance management, coaching and development of an inclusive and diverse workforce.

Director, Marketing Automation & Analytics

•	Responsible for assisting with the global architecture and rollout of the new Marketing Automation System as a member of the Demand Generation Center of Excellence Power User Group.
•	Results of MAS efforts include 6x the number of leads passed to sales, 190% Increase in Marketing Led Opportunities, 17% Increase in Marketing Influenced Pipeline year over year.
•	Assisted in design and development of Email and Landing Page templates leveraging snippets and dynamic content. 
•	Helped to define Channels, Program Status, Program Tags, User Roles, Custom Fields.
•	Knowledge of the Revenue Model, Lead Lifecycle campaigns, Revenue Cycle Analytics, Sales Insight, Social Buttons and Referral Campaigns. 
•	Maintaining forms in multiple workspaces utilizing Reachforce form code, custom javascript code, Progressive Profiling Enablement, Social Sign In.
•	Developed onboarding and training material for Power User Group as well as evaluated company-wide training process and portal developed by an agency.
•	Worked directly with Marketo customer enablement to architect nurtures using the new Customer Engagement Module supporting multiple business units across multiple workspaces and in multiple languages.

Principal, Marketing Automation & Analytics

•	Responsible for executing demand generation strategies and assisting in tracking/reporting on leads from generation to opportunity specified to the Nimsoft BU leveraging Nimsoft’s Marketo instance. 
•	Execute internal communication strategies such as newsletters, Chatter groups, and Sharepoint sites to align marketing and sales initiatives. Authored technical documentation for on-boarding campaign managers learning to use Marketo.

Principal, Internet Marketing

•	Working with the engineering team to optimize the user interface and branding of the On Demand Customer Portal http://ondemand.ca.com 
•	Acted as Site Owner/Admin of the ITM SaaS CSU’s Sharepoint Intranet and Collaboration Sites.
•	Coordinated with Global Internet Marketing to build an external On Demand web presence http://ca.com/ondemand 
•	Worked with salesforce.com to launch and maintain an IdeaExchange community site using the Force.com platform.

Senior Web Developer

•	Responsible for the Governance Group’s (CA Clarity PPM) web marketing platforms and performance, including the external websites myclarity.com and openworkbench.org and numerous internal sales support portals. Integrating, optimizing and tracking all electronic marketing vehicles: websites, demand generation reporting, online advertising, direct email campaigns and web seminars. 
•	Migrating and optimizing website forms integrated from SalesLogix CRM to Salesforce.com CRM while maintaining an industry standard 2% conversion rate and meeting lead generation goals (1,500 marketing qualified leads per month). 
•	Support and optimize Google Adwords, Yahoo, and vibrant media search engines’ integration; resulting in better visibility in CRM system, a reduction in cost-per-click per ad, and an average 200 additional leads per month.
•	Provide multimedia support for WebEx and LiveMeeting webcasts, Camtasia product demos, and Flash based podcasts for various online campaigns. Helped finalize the migration of content to ca.com for effective site migration and sub-domain brand sunsetting.

Web Developer

1on1Ebiz

•	Client consultation and project features assessments: helping clients understand user interface design basics to aid in both artistic and business decisions. Setup backend administration panel for easier maintenance and customer support.

Graphic Designer/Website Administrator

Stanford University Internet Technology

•	Streaming Media Services: encoding, transcoding, streaming, indexing, archiving and maintaining digital media content for all Stanford faculty, staff, and research departments. Defining streaming media requirements for new educational projects, service offerings and billing.

Digital Media Specialist

Tell-A-Vision Inc

•	Managing web projects for B2C clients: web project assessment and delegation. Worked with Microsoft to qualify and certify company as a Microsoft Certified Service Provider.

Web Developer/Project Manager

Marketing Leader in Technology, Customer Lifecycle, and Performance Analytics. 
A senior marketing director of operations and technology orchestrating an effective execution of global cross-channel multi-solution demand generation go-to-market strategies. Setup programs delighting customers throughout the buying journey while measuring performance of lifecycle marketing from awareness to retention. Experienced using SaaSy platforms Marketo, Eloqua, and Salesforce CRM to generate TOFU, accelerate MOFU and close BOFU.

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