Jenny Plant's Linkedin Analytics

Are you a creative agency owner or leader with an account management team? Do you think you could be growing your agency faster by adding more value to your existing clients and growing those accounts rather than constantly worrying about new business? Want to be offering more of your services to your current clients or helping them solve their business challenges with more ideas - but you always seem to be stuck in 'reactive' mode? Often an agency's client facing team aren't jumping on potential account expansion opportunities because they don't have the confidence, sales skills, experience or are doing too much of the project management and not enough of the pro-active client growth activities. This means the agency ends up being seen as a reactive 'order taker' but rarely invited to client planning meetings and given access to senior client stakeholders who see the value of business-building ideas. I have 30 years experience working mostly in agency account management (and also client-side as Marketing Manager for an airline and pharmaceutical company) and it wasn't until I was GM of a global healthcare comms agency I received sales training. I realised then what I should have known when I was an Account Executive, selling is proactively taking an interest in the client's business and looking for ways to help. I now coach agency account managers, directors and CSDs through my Account Accelerator[TM] programme. It's a 12 month training and coaching programme designed to build an entrepreneurial mindset in account management - so they can help increase the lifetime value of existing clients, grow their accounts and generate testimonials and referrals - and you can maintain a healthy sales pipeline without feeling like you have to be so hands on with clients. The proven programme has been running since 2016 and is aimed at those client-facing individuals responsible for account growth. If you'd like a chat DM me or send an email to [email protected].