Dash Retail Consulting

Building Dash Retails presence in the Nordic Markets by helping brands to launch, grow and optimise their business on Amazon globally. Me and my team at Dash are 100% focused on Amazon, and we help brands with strategy as well as operational work managing account setup, brand registration, logistic setup, content creation and optimisation, building campaign structures as well as managing advertising and promotions on the platform. Certified partner of Amazon. 

Via Dash I have helped companies like: MARS, STIGA Sports, Ellos Group, Aarke, NetOnNet, Steamery, Ideal of Sweden, Mille Notti, Pändy, Elodie Details, Sagaform, Airinum, SmellWell, Sound by Sweden, Les Enfants, Virbac.

Senior Consultant and Commercial Director 

Elodie Details AB

Responsible for owned E-commerce Channels, Marketplaces and Digital Marketing. 
• Lead and develop Digital Business team, responsible for global e-commerce as well as our Amazon Sales and Marketing strategy and execution (Pan-EU)
• Responsible for managing and developing Digital Marketing Advertising (Google, Facebook, Instagram, Amazon, etc.), Affiliate Programs, and Email Marketing campaign strategy. 
• Set digital business strategy for expansion and growth in new relevant digital business channels globally.
• Responsibility to drive internal innovation with regards to ensure a safe online environment for our end consumers, managing work towards brand infringements, trademark intrusions and counterfeits.

Part of the Elodie Details management team.

Achievements:
- Launch Elodie on Amazon (DE, FR, UK, ES, IT, ES, NL, SE & PL) 
- Rebranding journey in digital channels
- Grow ecommerce direct to consumer by +30% during 2020, as well as building a completely new website 
- Setting up routines and practice for Google Ads and Facebook/Instagram Advertising
- Changing warehouses from Sweden location to the Netherlands
- Brand protection work including winning a trial in China. 
- Prepared Elodie for launch on Tmall

D2C Manager

• Overall responsibility for building and creating successful and scalable business in international digital marketplaces 
• Responsibility for creating, analyzing and optimizing assortments, sales, marketing activities, search results and conversion on the respective marketplace
• Responsibility for product information, data flow, inventory, shipping options, customer service routines, etc., as well as maintaining a clear brand identity in all marketplaces
• Responsibility for analysis, forecasting, budgeting, and monitoring and reporting of relevant key figures and sales trends for each marketplace
• Responsibility to stay up to date in digital trends, new marketplaces and similar business opportunities globally
• Responsibility to drive internal innovation with regards to ensure a safe online environment for our end consumers managing work towards brand infringements, trademark intrusions and counterfeits

Marketplace Manager

BabyBjörn AB

As Sales & Marketing Coordinator of Digital Retail my responsibilities include, but are not limited to:
- Account Manager Amazon EU (UK, FR, DE, ES, IT)
- Account Manager Jollyroom.com, Babyshop.com in the Nordics. 
- Responsible for Amazon Marketing Services (AMS) strategy and execution
- Responsible for marketing activities at BabyBjörn's external e-commerce channels
- Global E-Commerce & Marketing Strategy
- Managing brand events, B2C and B2B fairs etc.

About BabyBjörn:
BabyBjörn is a Swedish family-owned business started in 1961 by Björn Jakobson. Our business concept was at the time, and still is: To make day-to-day life easier for parents of small children by developing safe and innovative products of the highest quality for children up to three years old.
Our products are now found around the world, in over 50 countries, and our assortment consists of baby carriers, bouncers, travel cribs, cradles, potty chairs, high chairs and kitchen products.

Sales & Marketing Executive, E-commerce, EMEA

As Sales & Marketing Executive Asia & Pacific my responsibilities include, but are not limited to:
- Sales and Marketing Strategy in the Asia-Pacific region
- Forecasting, coaching and supporting BabyBjörn's subsidiaries and distributors in Japan, South Korea, China, Hong Kong, Vietnam, Taiwan, Indonesia, Malaysia, Australia and New Zeeland. 
- Branding strategy through SEM, content marketing, Social Media (Facebook, Instagram, WeChat, Weibo, WeTao, Naver Blog etc.)
- Supervising and ensuring a smooth purchase planning and logistics
- Researching and executing E-Commerce strategy including e-commerce platforms like Amazon, Tmall (Alibaba), JD, Lazada. 
- Project leader for Web shop SEA launched 2017
- Planning and executing B2C and B2B events such as launch events or trade shows

Sales & Marketing Executive Asia & Pacific

Wernberg & Partners

W&P is a startup consultancy firm within management and finance. W&P's vision is to bring new energy to the business market by providing co-created services with passion, innovation and authenticity. We care about business and our mission is to make you care about yours the same way. Our main clients are startups and our specialty is to create perfect fit contracts for every client in order to leverage their business. Our philosophy is that every entrepreneur should focus on what they do best, the core of their business. 

My work concerns business innovation, sales and marketing. Through the experience of setting up a company and running it I learned so many things about entrepreneurship, teamwork, leadership, goal setting, and so much more. It will most likely not be the last company I start in my life.

Co-Founder

Bright 123

Bright is a design light store, located in Sickla, Stockholm. Reseller of luxury brand FLOS, Ateljé Lyktan, Louis Poulsen, Tom Dixon and Le Klint. I work with sales, buying, visual merchandise and I am responsible for social media marketing. I have been part of the lighting industry for many years and have a wast knowledge of the industry.

Lighting Consultant and Marketing Coordinator

Gatt AB

Gatt sells men's clothing from premium brands like Gant, Ralph Laurent, Boss, Tiger, Sir, Lindeberg, Peak Performance, Docker, Bomerang and NN07. As part of being a sales assistant I also managed visual merchandising.

Sales Assistant

Ljusinspiration AB

Started as a salesman and shortly I was responsible for assigned suppliers, purchasing, and visual merchandise. Ljusinspiration was a reseller of brands like Belid, AH Belysning, Aneta, PR Home, Secto Design, Hallbergs Lampskärmar, EGLO, Herstal, Globen Lighting, Karlskrona Lampfabrik, By Rydens etc. I started my job through a temporary job and then got the possibility to worked part-time until the fall of 2010, when I got a full-time position until I began studying at university. During the summer of 2011 I also had the store manager responsibilities including scheduling, staffing, finance, and buying. During my studies I worked part time until the stores unfortunate closure in februari 2013. Through the time I spent at Ljusinspiration I learned a lot about sales, buying, b2c, b2b and leadership.

Buyer & Sales Assistant

Placera Personal AB

Worked part-time as a receptionist, hostess and warehouse workers at the following companies: Akademiska Hus, Gröna Lund, Bevator, OnOff, Tyco Electronics, (Bevator) Siemens, Johnson & Johnson and Ticket. The experience of working in different large organisations made me interested in management and inspired me to start studying business administrations.

Consultant

Queen Victoria Organic Market Melbourne

Worked at the legendary Queen Victoria Market in the centre of Melbourne, selling every fruit you could possibly imagine. This experience was part of my half year of traveling and my first job only communicating in english. Beyond working in direct sales at the market, I also got to help out with buying at the wholesales since my superiors quickly discovered my sense for business, negotiations and pricing.

Salesman

Amazon Marketplace & e-Commerce

Digital Sales and Marketing Expert | Top talent under 30 by Resume Sweden | Experience from business in Europe, Asia & US/Canada | Public Speaker 

===== 🤓 LET'S TALK ABOUT 🤓 =====
🚀  Amazon 
🚨  E-commerce 
🛍  Marketplaces
🇨🇳  Tmall
🤩  Marketing 
🤳  Social media 
💥  Digital transformation
💜  Women in business 

🇺🇸  American by birth 
🇸🇪  Family is Swedish

Based in Stockholm, Sweden 🇸🇪 | Have lived in Guangzhou, China 🇨🇳  

💜  Proud member of Female network Women for Leaders and HON 💜

💬  LET'S CONNECT: 
Instagram @jwinbom
WeChat @JennyWinbom

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