Jens Monsees's Linkedin Analytics

Data-informed marketing is the key to exceptional consumer experiences, and experience is the number one driver of brand preference. Digital transformation is essential to leading the field in this new competitive market. I am an experienced digital leader and entrepreneur with a strong acumen for growth by driving digital transformation, structural turnarounds, platform economy and strategy across a range of businesses and industries. I always bring a large amount of energy, enthusiasm and engagement to motivate organizations to realize their potential. In May 2022 I stepped into the role of CEO and Managing Director of Infomedia, an ASX listed tech company, and the leading global provider of DaaS and SaaS solutions that empowers the data-driven automotive ecosystem. Infomedia’s solutions help OEMs, NSCs, dealerships and 3rd party partners manage the vehicle and customer lifecycle – they are used by over 250,000 industry professionals, across 50 OEM brands and in 186 countries. I moved with my family to Australia in 2019. At this time I took on the role of CEO and Managing Director of an international advertising & media company, WPP AUNZ, and lead the company to a strong increase in profitability in just 18 months. Before this, I was Chief Digital Officer and Senior Vice President of Product and Corporate Strategy at BMW Group, headquartered in Munich, where I defined and implemented the extensive digital transformation program that reshaped the BMW Group from an auto manufacturer into a data-driven, mobility tech company. I gained extensive international automotive experience through roles within BMW Head Quarters as Global innovation manager and Global brand manager for MINI as well as leading the Google Automotive practice for many years. I have held a range of senior executive roles including Global CEO for Arvato AG Solution Group Digital Marketing (part of the Bertelsmann Group). I have a passion for innovation. My start-up experience, as well as my business product and tech-know-how, includes roles at Mondelez, Colgate Palmolive and Schwarzkopf & Henkel. As an entrepreneur and tech-investor, I currently hold non-executive advisory and board seats with international data and e-commerce start-ups.