Jennifer Samples 🦋's Linkedin Analytics

Strategic and energetic Sales, Marketing and Technology Executive with 25 years experience leading sales, marketing and product development teams and design of Channels and Deployments. Extensive background in building relationships, cultivating partnerships, retaining top accounts and growing profit channels utilizing solution & consultative selling techniques. Led Sales, Marketing, Development, Operations and Product Teams. Excellent at Demand Generation and Channel Partnerships. Grew two bootstrapped organizations into multi-million dollar organizations. Launched SaaS product with joint Go-to-market Strategy with IBM. Grew Revenue by 300% in 3 years. I am a disciplined, strategic and resourceful Executive with expertise in Digital Marketing, SaaS, Analytics and Strategy. I specialize in Enterprise, CPG, Health & Wellness, Sports and Live Entertainment. Exceptional at building strong relationships and identifying key opportunities for growth while becoming a trusted advisor for Enterprise clients. Critical and Strategic thinker with strong Entrepreneurial spirit with demonstrated ability to lead sales, marketing and product teams for success. Professional Skills: -Executive Leadership -Business Development -Channel Partnerships -Sales Enablement -Sales Operations -Sales Marketing -Social Selling -Tech Stack Analysis -Product Marketing -Branding -Lead Generation -Demand Generation -Content Marketing -Social Media -Graphic Design -Product Management -Strategic Planning -Leadership and Training -Team Building -Professional Development -Digital Marketing -Cross-functional Team Leadership -Forecasting -Direct Sales -Competitive Analysis Technologies Skills: -CRM ( Salesforce, Pipedrive, Hubspot, MS Dynamics) -Marketing Automation ( HubSpot, Acoustic, Silverpop, Watson Campaign Automation, Mailchimp, Constant Contact) -Microsoft Office -Adobe Creative Cloud (Photoshop, SparkPost, Illustrator, Acrobat) Key Achievements: Founded and built a multi-million dollar Enterprise SaaS Marketing Automation product, Email Playground in less than 3 years Drove performance initiatives, facilitating 300% revenue increase YOY Spearheaded partner relationship with IBM including partner sales, marketing and revenue goals Maintained 100% client retention while negotiating and executing multi-year software and services agreements with clients