The National News

The National is a leading English-language news outlet in the UAE, known for its quality journalism and a strong presence in both print and online media. It has consistently engaged an influential, international audience.

Data Projects:

Responsible for managing Advanced analytics implementation which comprised of data organization, cleanup and better visualization. Development of optimized processes to ultimately deliver on actionable insights for the newsroom editors and stakeholders. 

- Helping aid on changing strategies that affect wider news room based on data and insights
- Improved speed of reporting from 10 days to less than 1 day
- Transitioned Web and AMP from Universal Analytics to GA4 without any data loss and minimal discrepancy
- Migrated all hard coded analytics tagging via GTM
- Working with large and complex data sets to activate personalized visualizations for teams and reports
- Creating a data driven culture enabling organization with data literacy and access to insights quicker.


Tools implemented and used on the role include with good working knowledge and skill:

BI: Tableau, Looker Studio
Web Analytics: GA4, Firebase, Parse.ly, Chartbeat
Behavioral Analysis: Microsoft Clarity
Social Listening: Tubular, Emplifi, Meltwater
Web Listening: SimilarWeb
Podcast: Podbean
Newsletter: Mailchimp
Project Management: Jira
Task Management: Asana

Analytics Manager

Campaign & Performance Manager

Advertising Campaign Manager

DMS (Digital Media Services | CG brand)

Commercial Executive

Senior Ad Ops Executive

Web Trafficker

Expressions

Web Developer

Al Ras Group

Marketing And IT Executive

14+ years of experience in Data and Analytics. Managing analytics for web, social, syndication and other products at UAE’s top English language News publisher

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