Jen Spencer's Linkedin Analytics

Jen Spencer is the CEO of SmartBug Media®, a full-service digital agency helping organizations get the most out of their full customer lifecycle through robust and adaptive solutions tailored to drive growth in an increasingly digital world. SmartBug Media is an expert in synthesizing advanced demand generation, sales enablement, and data analytics to fuel your business growth. By leveraging tech partnerships with industry leaders like HubSpot, Klaviyo, and Google, SmartBug offers tailored solutions to build high-converting sales funnels, optimize lead generation, and automate customer interactions—all without breaking the bank. SmartBug's focus on data-driven decision-making ensures you move forward with strategies backed by quantifiable metrics, enabling you to do more with less. In a landscape where efficiency and customer connection are paramount, SmartBug provides scalable web development and marketing automation services that align with your budgetary needs and strategic objectives. As a full-service digital agency, SmartBug remains committed to supporting diverse clientele—from CROs to digital transformation leaders—achieve operational excellence and measurable outcomes. Prior to her career at SmartBug®, Jen was the VP of Sales and Marketing at Allbound, a PRM SaaS solution provider. She was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company drive a 363% increase in sales leads. While serving as Director of Marketing at nettime solutions, acquired by Paychex in June 2014, Jen developed and executed an inbound lead generation and content marketing strategy while supporting a channel of referral, reseller, co-branded, and white-labeled partners. Through her role, the company saw a 415% increase in direct sales leads, and an 89% increase in revenue. As SmartBug's former CRO, Jen also co-chaired the Phoenix Chapter of Pavilion and served as a mentor in the Rising Executives Program. She's a Founding Coach at SDR Nation and a past mentor with Bravado, specializing in sales development. Additionally, Jen has served on the board of Girls in Tech - Phoenix, advocating for the advancement of women in technology. If you get to know Jen, you'll discover she loves animals, technology, the arts, and really good Scotch.Jen subscribes to the notion that “we’re all in this together,” and great communication leads to great partnership.