💥Jeremy Estey💥

Websites and SEO | Co-Founder - AmberSky Marketing Ltd.

If you’re running a $1M+ accounting firm and you’re tired of chasing low-fee, high-drama clients… keep reading.

THE PROBLEM:

Most firm owners I talk to are still relying on referrals and word of mouth.

Some leads ghost.

Some haggle.

Some want “everything handled” for $500/month.

And even when you land a client, you’re stuck dealing with endless back-and-forth, scope creep, and people who don’t respect your time.

THE SOLUTION:

We help established accounting firms land $1K+/mo business clients who:

✔️ Want books, payroll, and reporting fully handled
✔️ Stick around long-term
✔️ Don’t haggle over price
✔️ Don’t micromanage or babysit

All using the A.C.E. System™, a proven method to attract and pre-qualify the right business owners before they ever hit your calendar.

HOW IT WORKS:

We combine:

💥 Google Maps optimization
💥 Local SEO
💥 SmartFILTER

To make sure your firm shows up where buyers are actually searching and filter out the tire-kickers automatically.

No funnels.
No pitching.
No begging.

Just high-retainer clients who are ready to go.

SOUND FAMILIAR?

If you’re stuck taking every call that comes in or client acquisition just feels harder than it should, you’re not alone.

This system exists to fix that.

WANT TO SEE HOW IT WORKS?

Shoot me a message that says “CLIENTS” and I’ll send you a quick 4-min Loom that walks through the A.C.E. System™ in action.

TL;DR:

We help $1M+ accounting firms consistently land $1K+/mo premium clients
who stay, pay, and don’t micromanage —
using a simple system built around Google Maps, Local SEO, and LSAs.

No cold calls. No funnels. No sales pitches. Just qualified clients who want everything handled.

DM me “CLIENTS” to see how it works.


Co-Founder/Director of Business Development

AmberSky Marketing is a creative marketing agency based in Victoria, British Columbia, Canada. We help our customers communicate their value in the market through customized marketing and communication strategies. First and foremost, we are focused on exceptional client service while striving to exceed expectations.

We collaborate with our clients on brand development, SEO, creative design, site development, UI & UX and marketing solutions. We value our client's needs and time, and we work diligently to build out a complete solution that best fits their business needs and goals.

I just launched a new community for tax firm owners called The Tax Firm Collective.

It’s a space for real, unfiltered conversations about what it actually takes to run a profitable firm, the wins, the losses, along with the day-to-day challenges that come with running a modern tax firm.

The goal is simple...

Tax firm owners helping each other win.

If you want to be part of a community that’s honest, supportive, and focused on building better firms, DM me and I'll send you an invite.

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𝐆𝐫𝐨𝐰𝐭𝐡 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐅𝐨𝐫 $𝟏𝐌+ 𝐋𝐨𝐜𝐚𝐥 𝐓𝐚𝐱 𝐅𝐢𝐫𝐦𝐬 l I help you land recurring tax planning clients (and escape 1040 burnout) using the 𝐀.𝐂.𝐄. 𝐒𝐲𝐬𝐭𝐞𝐦™.

Most accounting firms don’t fail because of bad marketing.

They fail because they never decide who they are for.

Every “yes” to a new type of client adds one more variable.

One more process.

One more thing that doesn’t scale.

The result?

A firm full of moving parts and missing clarity.

Generalists don’t sell systems.

They sell labor.

And when labor is your product, growth will always require more of you.

The next era of accounting isn’t about doing more.

It’s about doing one thing so well that it becomes your system.

That’s the power of delivering Advisory as a Product™.

And it starts with positioning.
______

Want weekly playbooks to take your firm from generalist to a niche firm that delivers valuable transformations?

Sign up for Advisory Shift.

Jeremy Estey

We Help $1M+ Local Tax & Accounting Firms Win Recurring Tax Planning Clients (Without the 1040 Burnout) Using the A.C.E. System™.

Google Ads and SEO aren’t strategies. 
They’re tactics, vehicles that generate leads once you actually know who you serve.

The real strategy is your positioning.

Dialing in your niche, clarifying the problem you solve, and tightening the message so the right people pay attention.

Get that wrong, and no tactic will save you.

Get it right, and any channel you choose becomes a growth engine.

“Success for my accounting firm means never having to attend another BNI breakfast meeting.”

Said a firm owner on a  recent call.

Client acquisition doesn’t have to be time consuming….

It needs to be systematic and consistent, but also focused and intentional.

This is where niching comes into play. 

When you niche everything gets easier.

I talk a lot about it, but it’s absolutely true.

Instead of the spray and pray method that many generalist firms do, targeting a specific client allows you tap into their world directly.

You know where they hang out.

Your messaging becomes super tight.

It becomes very clear who you help, and how you help them.

Specificity prints money.

———

Are you a local tax firm owner doing $1M+ in revenue and stuck in seasonal ebb and flow and low margin 1040s?

Send me a DM and I’ll send you 5-minute vid on how we’re helping firms get more recurring tax advisory.

If your accounting firm’s pricing feels inconsistent…

It’s not a pricing issue, it’s a positioning issue.

Generalists price by time because their value is undefined.

Specialists price by transformation because their outcome is clear.

You can’t raise prices on “it depends.”

That’s why clarity isn’t just marketing, it’s economics.

The clearer your product, the stronger your pricing power.

That’s what delivering Advisory as a Product™ is all about.

Transitioning your accounting firm from being a generalist to a niche boutique isn’t always easy.

There is one thing that must change first…

Mindset.

More specifically, the idea that narrowing your focus creates more and better opportunities.

Yes, you do downsize your Total Addressable Market (TAM), but you end up generating more revenue with fewer clients.

Because here’s the truth most firms refuse to accept:

A generalist sells tasks.
A specialist sells outcomes.

Generalists beg for attention.
Specialists attract demand.

Generalists get compared.
Specialists get chosen.

When you narrow your focus, you stop competing with “every other firm in town”and start owning a problem so deeply that clients don’t ask about your fee, they ask about your availability.

That’s the inflection point.

That’s where scale finally stops feeling like chaos.

And that’s the foundation every advisory-led firm is built on.

Follow if you believe the future of accounting is clarity, not compliance.

Love it when you go to do your first LinkedIn Live session and don't realize that it didn't go live and a you spent 30-minutes talking into the void...

On the bright side though, it did record so I was able to get some content out of it. Next Wednesday @ 11am PST I'll get it going.  Just me being me...

Give you my story and the ASM story.

Is your tax firm positioning itself to win or blend in?

Positioning and messaging is one of the most important aspects of success. Why?

Because it shifts you from being a commodity and places you into your own category…

One that speaks to real pain levers and outcomes that your clients actually want.

You’re not selling tax prep or tax advisory, you’re selling an outcome. 

It’s this outcome that your clients are looking for.

Services are the vehicle that delivers the outcome. 

Once you understand that, everything changes.

It is easier to turn money into money than it is to turn time into money.

Yet, most tax firm owners spend their days trying to do the latter.

This is why investing in a client acquisition system is the fastest lever to stop trading expert time on activities that don’t get you paid.

For a $1M+ firm, your time is your most expensive asset.

Anything not directly tied to high-level strategy or getting paid should be delegated or automated.

You shouldn't be spending 20 hours a month figuring out marketing or chasing bad-fit prospects.

That’s why we install the A.C.E. System™.

It allows you to turn money into qualified, high-value conversations without spending your own time to get them.

I am not here to convince you that this is what you need to fix your firm. 

That isn’t my job.

The A.C.E. System™ is either right for you, or it’s not.
______

If you want to see how it works, DM me 🔥 and I’ll drop you a 5-minute video breakdown.

If it makes sense, we can have a real conversation. No pitch. No hard sell.

Just a look at what’s working for other high-value firms.

Niching isn’t a strategy problem, it’s a mindset problem.

That’s why most firms resist it.

But here’s the part no one says out loud…

You create more opportunity by narrowing your focus.

Why?

Because when you know exactly who you serve, everything else finally clicks.

Your message becomes obvious.

Your offer becomes stronger.

And you stop taking on clients who drain your time, margin, and will to live.

Let’s make it real.

Say you decide your ideal client is an established tech CEO earning $1M+ personally.

You build a tax advisory package for $1,500/month.

To hit $1M?

You need 56 clients.

Very doable. 

It’s focused and clean.

Now compare that with the “we work with everyone” approach.

You’re billing hourly.

You’re competing with every generalist in town.

You’re cutting prices to win business from people who barely want what you’re selling.

And suddenly your path to $1M requires 2–3x the clients, 2–3x the effort, and about 10x the stress.

That’s the trap no one talks about.

Being a generalist is hard to scale.

It spreads you thin.

Being a specialist multiplies your energy.

Which side are you on?

———

If you’re a $1M+ tax firm and want more recurring tax advisory clients (instead of drowning in 1040s), the A.C.E. System is built for you.

DM me 🔥 and I’ll send a 5-minute breakdown of how firms are landing tax advisory retainers consistently.

No pressure. No sales pitch.

If it fits your firm, great. If not, no worries.

Hoping for that referral your friend said they were sending you a month ago isn’t a growth tactic for your accounting firm.

Investing in a client acquisition system is.

That’s your unfair advantage because very few are.

——

DM me 🔥 and I’ll send you a 3-minute video how we’re landing business clients for local accounting firms who pay, stay, and don’t micromanage.

George Mathew from Insight Partners  Partners often talks about how the best companies don’t just grow, they operationalize their growth.

That’s exactly what accounting and advisory firms are missing right now.

Most firms have smart people, loyal clients, and decades of experience…

But no system that turns all that expertise into something scalable.

Every engagement is custom. 

Every “advisory” project starts from zero.

That’s not growth, that’s reinvention on repeat.

Positioning Suite™ was built to change that.

It helps firms standardize how advisory is built, priced, and delivered so they can scale like a software company, not a service firm.

Because the firms that win in the next decade won’t just offer advisory.

They’ll productize it.

And that’s what true operational leverage looks like.

𝐆𝐫𝐨𝐰𝐭𝐡 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐅𝐨𝐫 $𝟏𝐌+ 𝐋𝐨𝐜𝐚𝐥 𝐓𝐚𝐱 𝐅𝐢𝐫𝐦𝐬 || I help you land recurring tax advisory clients (and escape 1040 burnout) using the 𝐀.𝐂.𝐄. 𝐒𝐲𝐬𝐭𝐞𝐦™.

Most firms jump straight to growth tactics.

But scale doesn’t start with marketing, it starts with clarity.

That’s why we built the Positioning Suite™.

It’s how firms define who they serve, what they sell, and how to make it repeatable.

It standardizes advisory across the entire firm.

Because without shared clarity, every partner builds their own version of “advisory.”

And chaos becomes culture.

This changes that.

We’re in closed beta right now and looking for 5 more firms doing 1M-5M annually to be a part of the shaping this.

Send me a DM if you want in.

𝐆𝐫𝐨𝐰𝐭𝐡 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐅𝐨𝐫 $𝟏𝐌+ 𝐋𝐨𝐜𝐚𝐥 𝐓𝐚𝐱 𝐅𝐢𝐫𝐦𝐬 l I help you land recurring tax advisory clients (and escape 1040 burnout) using the 𝐀.𝐂.𝐄. 𝐒𝐲𝐬𝐭𝐞𝐦™.

Want the secret to having an unfair advantage?

Build something your clients actually want. 

When you’re the only solution for your clients, you set the rules.

Thats the power of solving problems instead of offering a menu of services.

Yeah, I get it…you don’t understand marketing, so you don’t think you need it. 

The amount of businesses that need accountants right now...Crazy! 

This is why investing in client acquisition is imperative for growth. 

What makes it even more powerful?

Picking a niche and speaking their language. 

Building solutions that move them from an undesirable result to a desirable one.

And positioning your firm as the only choice for that transformation.

It's happening tomorrow at 11:00am PST. Tune in live!

Whatever happens, happens... but we're kicking off LinkedIn Live: Episode 1 with the unfiltered AmberSky Marketing story and my entrepreneurial journey.

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