CEO @ uSERP — Your SEO & Link Building Growth Partners | Hiring! | Forbes 30 under 30 | We'll scale your SEO-driven revenue 10x faster than hiring in-house

• WHAT I DO: 
Founder and CEO at uSERP, a 55+ person agency. We earn SaaS companies high authority backlinks on the most coveted websites, like Qualtrics, Crunchbase, G2, HubSpot, and thousands more. And we do it all through digital PR and SEO strategy.

• HOW I DO IT: 
1. We don't just "build links" — we earn them through stellar content, relationships, and pitches
2. Strategize how to leverage link building for the biggest impact on traffic, rankings, revenue
3. Audit, analyze, and improve your SEO from technical to on-page to off-page
4. Scale high authority backlinks that 99% of brands won't get on their own

• AWARDS

- Ranked #1 link building agency by: Single Grain, Codeless, Growth Ramp, SEO For Growth, Respona, Noupe, and top ranked Colorado SEO agency by Design Rush.

• NEXT STEPS?

Message me on Linkedin or jeremy@userp.io and let's chat!

• TESTIMONIALS 

Zoe Dayan, Content Marketing Manager, monday.com: 

"By far the best decision we’ve made. The results have been amazing. SEO takes very long, but with a clear SEO strategy that they helped to shape, we really have seen results within a month. So that's extremely, extremely rare."

——————————————

Andy Crestodina, Founder and CMO at Orbit media:

"Get uSERP on your team before one of your competitors does. I've never seen quality link building scale up like this." 

——————————————

Adam Enfroy, Founder at adamenfroy.com 

“uSERP is the only reliable, consistent, clean, and by-the-book digital PR and SEO team I trust. Teaming up with 𝐮𝐒𝐄𝐑𝐏 𝐡𝐚𝐬 𝐡𝐞𝐥𝐩𝐞𝐝 𝐦𝐲 𝐛𝐥𝐨𝐠 𝐠𝐫𝐨𝐰 𝐭𝐨 𝟓𝟎𝟎,𝟎𝟎𝟎+ 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐫𝐞𝐚𝐝𝐞𝐫𝐬 in less than two years.”

——————————————

Garit Boothe, Nav.com:

"My number one keyword target was 'business credit cards.' With uSERP's help scaling strategy and brand mentions, I outranked NerdWallet and CreditCards.com with 70% fewer backlinks than competitors recommended."


——————————————

Mark Spera, Founder at Growth Marketing Pro and GrowthBar

"uSERP has helped us achieve huge organic growth across our blog and our SEO tool, GrowthBar. Working with them is like having a scrappy extension of your team. These guys are growth-minded operators."


——————————————

Caleb Frankel, Founder of EarlyBird

"We've gone from an unknown brand in the space to one that is thought of as a market leader, competing with NerdWallet. We've seen our site traffic increase from nothing to 70,000 organic visitors per month in 16 months."

——————————————

Kathryn Kosmides, Propel PLM:

"These are some of the greatest results I've seen coming from a backlinking campaign"

When the CMO at Semrush (Andrew Warden) tells you backlinks matter and influence visibility, you listen. 

Links = more visibility in AI models, by whatever category you want to place it in.

This shouldn't be a shocking revelation given LLMs and AI are… pulling data from search engines and spitting it back out to you in conversational formats.

Platforms may shift but the core of marketing has been the same for an unfathomable amount of time.

It’s not that complicated.

Acquire exceptional links and you will rank better in traditional search and have massive AI visibility. 

Links are and have always been king.

Yes, other optimization tactics and strategies help and work. But links are still the 80/20 of results in both traditional SEO and AI visibility. 

Authority >

Peace ✌

Jeremy Moser

CEO @ uSERP — The Link Building Agency You Hire When ROI is Priority #1 | Forbes 30 under 30

I posted this on Linkedin 2 years ago. 

And it still reigns true today…


I truly cannot count the amount of companies I spoke to 2-3 years ago (I’ve done, not exaggerating, thousands of sales calls as founder of my agency) who said something along the lines of:

“We’re not doing SEO because ChatGPT.” 

That was two years ago! And guess what? Those brands are either defunct or barely afloat, getting crushed by competitors.

Ironic, too, as their chief hesitation was actually dead-wrong: SEO and LLMs go hand in hand.

If they simply did great SEO for the last two years, they'd be reaping the rewards of AI visibility as we speak. Instead, they now have no SEO and no AI presence. 

Ouch.

All the brands that just kept plugging away at SEO with us, or new brands that started SEO with us 2 years ago despite the AI hype at the time, are crushing it with BOTH traditional SEO and AEO. 

There will ALWAYS be a news blurb, a hype cycle, a shiny object, a reason to convince yourself not to invest in SEO.

Back then it was TikTok searches on the rise. Before that it was voice search. Before that it was a billion other reasons. 

Yet the folks who simply ignored that have been laughing all the way to the bank. They are lining their pockets, growing their business valuations, and driving record profits as you spend years fussing over the decision to finally invest in the channel. 

And in that time, they’ve had years and years of effort to built a moat, competitor free. 

Inaction is crushing your business. Spending months to years toiling over investing $10k/mo in the channel is costing you $100k/mo in lost revenue.

The longer you continue to wait, the harder it will be to capture SEO and AI visibility. 

If you’re sitting there making the same mistake these brands did years ago, now realizing that good AI SEO is 95% simply doing good traditional SEO, you must be kicking yourself.

Stop trying to be the 0.001% stock trader by timing the market. You can’t. It’s about TIME IN THE MARKET. 

You are likely flushing cash down the drain monthly on plenty of tools, services, and expenses that aren’t driving any ROI.

Shift those areas of waste into SEO, stick with it for the next year, and watch as your revenue climbs.

SEO is shifting. It’s becoming product marketing.

Not content marketing.

Not demand gen.

Not just posting generic blog content for vanity numbers.

If your SEO isn’t rooted in product marketing, these start breaking:

❌ Traffic increases, activation stagnates 

❌ Keyword rankings improve, conversions and sales don’t

❌ Top performing pages don’t drive any revenue

❌ Key conversion pages get no attention, yet TOFU content skyrockets

Here’s what the best SaaS teams are doing instead:

✅ Notion — ranks for high-intent workflows like “how to build a wiki” — and the page is the product.

✅ ClickUp — dominates “alternatives” and “best tools” keywords, but every page pushes the reader toward evaluating ClickUp, not just consuming content. They master comparison content at middle and bottom of the funnel. 

✅ Ramp — creates CFO-level content that starts with a pain point (“how to reduce SaaS spend”) and ends with why their product is the solution.

These are the examples of dialed in SEO to follow in 2025. 

Content actually written to a hyper specific reader, the only reader that matters: the reader who has the power to convert directly and/or influence the proper decision maker in their company.

Your content, in 2025-2026, should focus on:

→ Feature-led use cases
→ Product + content teams working together
→ SEO focused on getting the product in front of the right buyer, in the right context

It’s not about publishing more blog posts… it’s about making the product the content and publishing content that targets the buying decision maker in your ICP. 

We’re helping a lot of SaaS companies shift in this direction at uSERP, and it's paid dividends.

uSERP

Nemanja Simic

I recently dove into Semrush One… and it’s an absolute GOLDMINE when it comes to search and AI visibility. 

It pulls up the exact prompt you are looking at, displaying the most common ChatGPT response to that prompt, as well as an exact breakdown of the brands mentioned and sources cited. 

It also tells you exactly how ChatGPT arrived at that conclusion and what data it sourced. 

Meaning your job is now to turn those sources into link building and brand mention targets – get your brand cited on those Source domains and you’ll start showing up for that core prompt. 

Rinse and repeat for all prompts in the tool for your brand. 

Purpose-built for how people search, Semrush One gives you visibility across every channel, AI or SEO. 

I am seriously blown away by how great this is.

If I see another “AI is killing SEO” post… I’m pulling up some serious data to end this misleading narrative once and for all. 

The Economist literally cited Google as one of their biggest traffic drivers. 

Despite blocking all LLMs from using their original content in their answer engines, Katerina Clark revealed at Semrush's Spotlight how they are still seeing a ton of traffic coming in from Google with no negative impact on subscriptions. 

What sets them apart from other publications in their space? They create original content that you can’t find anywhere else. 

Even with all the AI noise, it’s actually working to their advantage by helping them clear out all unqualified traffic while the right audience finds their content. 

Most AEO strategies are literally just… good SEO, good social, good brand content aka everything you should be doing anyway.

We’re in our best SEO era yet.

Never before has SEO sparked this much discussion. 

Katerina Clark (from The Economist) gave me an exclusive look at how SEO continues to be a critical growth channel for their brand. 

I’ll be sharing it in next week’s issue of my newsletter, SEO Power Plays.

Here’s a quick preview: 

• Google still dominates search share, driving 20-30% of all website traffic
• The rise of agentic personas: AI-reliant audiences changing their research behavior entirely
• Untapped opportunity for brands: While many are giving up on SEO or using AI to publish content, you can double down on SEO, optimize the hell out of your site, and own your niche

Want the exclusive? Drop “newsletter” in the comments.

Optimizing for LLMs isn’t as complicated as many folks on LinkedIn will have you believe. 

If you want to be visible in AI search, prioritize optimizing for ChatGPT first. Why? 

• ChatGPT owns 90% of the LLM market share 
• It has 10% of the total organic search right now
• If you’re already doing good SEO practices, you should be solid in Gemini and AI Overviews

My AI SEO approach… 

1.Look for prompts where you’re not showing up. 
2.See which URLs your competitors are appearing with. If you have a similar URL, optimize it. If you don’t, create it. 

LLM adoption will continue to increase in 2026. 

The best way to stand out in all the AI noise? Have a good brand, build a good product, create good content, show up where your audience is, and the rest will follow.

Here are 11 SEO & AEO tactics that are working right now for 100+ of my clients: 




1.) Comparison content. Comparing X brand to Y brand. Listing + reviewing multiple brands in a “best of” list while adding your brand into the conversation. Not only is Google showing more of this intent in SERPs, LLMs are citing these VERY often in decision making for buying conversations.

2.) Make your knowledge base content center discoverable, optimized, and indexed. Create conversational long-tail pages that read like follow-up QAs from LLM chats.
 
3.) LLMs in my testing are more frequently citing sources for research-stage content, even at the very basic informational level. While you can’t expect clicks or direct ROI tied to this, there is a strong correlation in our 100+ clients in regard to authoritative informational content + rankings for BOFU terms.

4.) Good backlinks. And I mean VERY GOOD backlinks. DR scores and traffic are ok metrics, but they are often gamed. Is the site actually good. Do you know the brand. Do they get cited as a source in LLMs often? Do they rank organically for competitive terms? That’s a good domain. DR90 but ranks for nothing? Bogus. The former are the only links worth getting or you’re simply burning budget.
 
5.) Getting seen in Google and chat often comes down to how many Qs a page answers. If you cover the conversational questions others skip, you will see ranking improvements. 

6.) Build and engage in communities online authentically. Stop trying to spam reddit with bogus accounts, that is not going to improve AI visibility, and you can’t scale it. 

7.) Land listicle mentions on 3rd party sites that rank services, products, and solutions in your space. Specifically on LLM cited pages for a dual channel impacts. 

8.) Similar to 7, reverse-engineer citations for buying conversations on LLMs in your space and use those as link building targets — again, a double benefit of traditional SEO and AEO

9.) Increase branded search as much as possible. The more direct searches for your brand name, the stronger the correlation with SEO rankings and AEO citations. Correlation does not equal causation but there is a monstrous correlation between branded search volume + ability to rank fast for competitive keywords, AND for Ai visibility in market, too.

10.) Stop focusing on “keyword difficulty”, crazy outdated metric that ain’t gonna do much for you, and look at topic authority. What pages and topic clusters rank well for you in comparison to others? Focus on those and triple down, you can rank in these spaces with far less authority and effort. 
 
11.) Less content pages, more page depth. AEO “topics” are dense clusters of questions. Instead of creating dozens of pages targeting varying questions, create one dense page answering all similarly grouped questions based on intent. 

Just a glimpse of a few things that are working and mutually impact both your traditional SEO efforts and Ai visibility efforts, too. 

Cheers ✌️

I’ve used 100s of SEO + content tools over the last few years… 

Only a few are truly worth the money. 

Here’s a roundup of 7 Black Friday deals that I’ll be shopping this year: 

1. All in One SEO (AIOSEO) — Up to 65% off Pro plans
2. Kinsta® — 6 months free off any plan
3. SE Ranking — 20% off all annual subscriptions 
4. Riverside — 35% off yearly Pro, Live, and Webinar plans. Code: BF2025.
5. Mangools — 35% off any SEO plan + 50% off LLM rank tracking when you bundle. 
6. Taplio (lemlist) — 30% off all plans. Code: BF30. 
7. SEO Power Plays - DM me to get access to our exclusive holiday sponsorships deals. 

📌 Get access to all the tools here:
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6. Taplio — https://lnkd.in/eCUQKVV4

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7 Best Black Friday Deals for Marketers

“We can’t find good link builders!”

...caps budget at $350 a link and picks the cheapest firm.

People want elite links, especially since top-tier links increase LLM citations heavily, BUT they don’t want to pay what elite links actually cost.

So they force link builders to cram high quality work into a price ceiling they decided was “fair” (made up in their mind) — without ever spending a single day trying to earn links themselves 🙃

Let’s break down what a $300–$500 max per link actually gets you...

Because here’s what real link building actually costs, from someone who has done this for a decade and scaled it from a few links per week to 100+ clients doing high volume, high quality links. 

I know the math, the COGS, all by heart. It's literally my business to know it.

1. Running SEO software (that isn’t cheap and goes up in cost weekly at this point) to analyze the niche and opportunities

2. Building a vetted list of credible, authoritative, non-competing sites — again, using more paid software

3. Using pricey, credit-based tools to find accurate emails for those targets, then using another pricey credit-based tool to clean the list and ensure no spam

4. Using more paid outreach tools to send targeted campaigns, spinning up multiple domains, multiple G-suites (more money, yay!)

5. Paying a very good copywriter to craft the outreach and sequences (more money, yay!)

6. Reviewing responses and re-qualifying sites (half will be link farms or demand cash)

7. If accepted, spending an hour researching their site to pitch 5–10 viable topics

8. Once approved, creating a content brief with more expensive tools (yay!)

9. Paying a subject matter expert writer to produce a quality 2,000+ word article (this alone costs more already than the max per link ceiling most people randomly make up in their head as "fair" LOL)

10. Going through 1–3 rounds of edits because great sites actually care about the content they publish (if yours don't, you are getting absolute trash can quality links 🙃)

10.5 Hoping the link stays live — and eating the loss if the publisher removes it...think of a grocery store, some foods go rotten and you must account for that as inevitable losses on your balance sheet, link builders do the same. 

That's all for 1 type of link building and doesn't price in connections with journalists, publishers, etc, that have been fostered for 10yrs: priceless.

Yet most people cap their budget at $300–$500 because that number “feels fair”…

…then complain they aren’t getting Forbes-level placements.

If you want a 2,500-word editorial masterpiece on the best site, perfectly contextualized to link back to you, it won't be cheap.

And that's the point and the value: it's HARD AS HECK to get.

Which is EXACTLY why top-tier links drive rankings: not everyone can simply snap their fingers and get one.

Going to build links? Quality is the goal. Stop stressing quantity + cost per link. 10 links from top domains > 500 links from OK domains.

Very few understand SEO at all, let alone AEO, LLMs.

I've had dozens of leads from top brands message me saying...

"We're not interested in authority links. We want more offsite citations."

That's a real, verbatim quote. 

This is one of the biggest problems with AEO right now. 

Too many grifters are spewing new jargon-heavy terms, rebranding what already exists and works to appease C-suite execs trying to capture lightning in a bottle from the latest shiny object. 

Offsite citations...that is just link building, brand mention building, forum discussions, unclaimed mentions, etc, repackaged. 

These tactics are off-page SEO fundamentals 101.

I've been building links on "best XYZ" listicles for a decade because it worked. And it still works, and is now critically important in showing up in conversational searches with LLMs, too.

Heck, LLMs will literally give you a source list to show the decision making process. Those "citations" are your link building targets.

Shocker, there is overlap and certain strategies benefit efforts on both platforms!

These platforms are symbiotic, not mutually exclusive. This is not a zero sum game. You don't "ditch the old SEO for AI". They work together (or should) in your strategy now. 

And this is great news!!

If you are being sold the idea that "old SEO is gone" and "new SEO is AI" you are being sold an oceanfront property in Arizona. Doesn't exist. 

Conversely, if you are being sold the idea that AI is a fad and won't stick around, the same holds true.

Without any organic, traditional SEO presence, you are almost never going to show up in LLM conversations. 

And without an effort to impact and increase your AI visibility, you are going to hinder brand presence and share of voice on a platform that your users are engaging with. 

Good SEO benefits AI visibility. And AI efforts return the benefit back. 

Why is the current narrative pitting these two platforms against each other as if you should ignore one in favor of the other and expect to win in todays market? 

You can do both, folks. 

In fact, you are already doing (though not maximizing) AEO if you simply are doing the same SEO you did last month. 

This one-or-the-other narrative is getting tiresome. 

The brands that rightfully treat these efforts as symbiotic will win in 2026.

Fernando Martinez Lira

Thanksgiving table checklist today 🦃🥧:

✔ Turkey
✔ Mashed potatoes
✔ Family
✔ Someone inevitably asking what "link building" and "SEO" are
✔ Me giving a 40-minute TED Talk on importance of authority backlinks
✔ Grandma whispering "since you're so good at the internet, can you fix my phone?"

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