AJM Healthcare

Director of Private Pay

LloydsPharmacy Clinical Homecare

LPCH provides care for more than 90,000 patients, delivering medication and specialist nursing for complex conditions, at work, in their homes & in the community.

Interim role responsible for delivering
•	Implementation of new Salesforce CRM development module
•	Development & implementation of new business strategy for 3 core services:
        o	Private Oncology Services – increase all key PMI contracts & direct to consumer pathway
        o	Healthcare Centres (for both Private & NHS usage)
        o	High & Low Tech Homecare services on behalf of NHS Trusts 
•	Review of Account Management process
•	New analysis of existing NHS Trusts service provision to provide highly targeted new Leads & Opportunities for Sales team

Owned by AURELIUS (Private Equity)

Interim Sales Consultant

NRS Healthcare

NRS is the UK's leading provider of Integrated Community Equipment Services, working on behalf of the NHS and local authorities to deliver over 1 million items of essential equipment to over 250,000 homes each year.
As Contract Director for London I was responsible for the provsion of services to 21 London Boroughs on launch.
Won an an additional 3 Boroughs c. £6m/yr
Introduced Telecare & Adaptations service worth an extra c. £4m/yr
Overall P&L value c. £80m/yr

Owned by Graphite Capital (Private Equity)

Contract Director London

CityDoc Medical Ltd

CityDoc is the UK’s leading healthcare provider of travel testing and vaccinations, servicing our customers and corporate clients across our network of more than 180 in-pharmacy clinics nationwide.

Across our network of physical clinics and digital platforms we offer an unrivalled standard of modern healthcare solutions using the very best practices. From general healthcare, travel vaccinations, sexual health, to COVID-19 solutions for businesses and corporate companies, our expert clinical team, led by an experienced GPs and backed up by a world class management team are here to help you navigate the best solution for your needs.

Headquartered in Hitchin, with our sister company Vaccination UK, we’ve continued to grow and expand as a result of our reputation and high quality of care. We now have over 70,000 registered clients across our expanding network of clinics.

Part of the European Lifecare Group - owned by Inflexion (Private Equity)

Managing Director

Hallmark Care Homes

Sales and Marketing Consultant leading the team covering all sales and marketing activities for Hallmark Care Homes, their sister construction company, Savista Developments, the exciting new retirement brand Santhem Residences and the Hallmark Care Homes Foundation.

Sales and Marketing Consultant

Drax Executive

DRAX specialises in leadership evaluation and executive change for 'mid' to 'large-cap' high-growth companies backed by Private Equity.

Responsible for all Marketing & HR activities.

Chief People & Marketing Officer

Bright Horizons UK

• Restructuring the entire sales & marketing infrastructure.
• Mapping of customer journey, mystery shopping of customer experience, creation & roll out of new sales process across over 320 sites.
• Review & analysis of sales conversion metrics after new sales process resulted in
- 40% increase in enquiries year on year
- 71% increase in nursery tours
- 17% increase in registrations

Sales and Marketing Director

Gracewell Healthcare

• Acquired by Sunrise Senior Living in August 2014. 
• Fully involved with the M&A process leading to the successful acquisition.
• Led all communications & marketing integration process.
• Worked with property development partner on 11 further care homes in various stages of development, including a successful opening in May 2015.

Board Director

Sunrise Senior Living

• Initially recruited as Sales & Marketing Director although role quickly evolved as the company grew.
• Increased lead generation by over 30% year on year leading to 5% growth in occupancy.
• Created entirely new marketing infrastructure & refocused the strategy towards online lead generation & brand development including new Responsive design websites.
• Executive sponsor of MS Dynamics CRM implementation to better integrate the Sales & Marketing process & provide better insight into sales process.
• Member of Care England’s committee for ‘National Care Home Open Day’.
• Worked closely with Alzheimer’s Society to create excellent awareness of Sunrise campaigns & services whilst aligning closely with the Society’s key messages.

Senior Director of Marketing

Looking after sick relative

Career Break

As a board level FCIM (Fellow) & CIPD qualified sales & marketing professional with over 25 years experience I am comfortable leading teams & delivering against stretching targets.  Proven expertise gained at UK & international level in product development, change management & branding evolution.

Specialties: advertising,  b2b,  brand management,  brochure design,  budgeting, cost control,  direct marketing,  email,  executive management,  human resources,  international marketing,  leadership,  legal,  logo design,  market research,  marketing,  materials management,  merchandising,  networking,  nhs,  packaging,  pos,  press releases,  retail,  risk assessment,  sales,  sales support,  stock control,  strategic,  strategic marketing,  video,  vision,  web site production,

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