Outreach

Platform & Solutions Marketing Director

Director of Revenue Marketing orchestrating global campaign strategy and increasing multi-product pipeline and revenue

*Leads global revenue marketing campaign including planning, messaging and content development, audience targeting and integrated sales and marketing programs 

*Manages campaign tiger team of Product Marketing, Content Marketing, Demand Generation, Partner Marketing, Customer Marketing and ABM to create compelling campaign offers and revenue-generating programs contributing to  that delivered Delivered Q/Q increases in target persona response rate (27%) and average sales price (35%) 

*Collaborate with stakeholders from Marketing, Go-to-Market and Executive Leadership to provide updates and align marketing strategies with overall revenue goals

*Owns  content strategy for flagship events,  including managing a cross-functional team of Content Marketing, Partner Marketing, Customer Marketing and Communications to develop messaging, agenda and content, recruit internal and external speakers, event promotions and experience design

Director, Revenue Marketing

*Developed solution messaging house for campaign targeting new personas (Vice President of Sales & Account Executive), increasing response rate from 10% to 18% Q/Q 


Managed campaign tiger team of Product Marketing, Content Marketing, Demand Generation, Partner Marketing, Customer Marketing and ABM to create compelling campaign offers and revenue-generating programs contributing to  company record in Q3CY22 for marketing sourced pipeline ($20MM) 

Utilized advanced tools (6sense and Outreach) to build intent models and customer-focused prospecting sequences, driving engagement and conversions.

Oversaw integrated sales and marketing programs, including competitive takeout plays, product launches, and events, including Dreamforce booth and experience (1.1M in Marketing-sourced pipeline, highest performing activation of Q3CY22) 

Owned messaging and content strategy for Revenue Innovators EMEA Summit event,  ensuring consistent communication, enhancing attendee experience, and delivering

Senior Product Marketing Manager - Solution Marketing

LinkedIn

Go-to-Market Program Manager, Customer Success

* Managing a cross-functional team of Product Marketing, Product, Customer Success, Data Science and more to bring New Recruiter & Jobs to Market
* Define customer segments for product launches based on segment, technical specifications and other launch readiness criteria
* Voice-of-customer research and analysis in order to provide recommendations to Product/Product-Ops to inform Roadmap
* Prepare executive-level communications on launch health, metrics for success and other milestones

Launch Program Manager, Product Marketing 

Apollo

Collaborates with our CEO on the full product life-cycle from strategic planning through MVP refinement, story creation, development, and deployment

Partners with engineering and design teams to ship new, robust features, including preparing necessary technical specifications, coordinating development activity, and tracking the progress of in-flight projects.

Works closely with product marketing, customer success, growth — and users — to deeply understand, document, analyze, and synthesize user needs into product priorities, road-map plans, and detailed specifications.

Reviews and interprets large bodies of qualitative and quantitative data to uncover new product insights.

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Apollo accelerates the growth and success of your entire sales org with the first truly reliable, scalable revenue engine and account-based sales platform. We’ve created the solution for the persistent pain that reps aren’t sending the right messages, to the right people, at the right time despite the three to six sales point solutions they use each day. 

Managers and reps alike can trust our unified platform, which includes an up-to-date database of 200M+ contacts, a full engagement stack, and the industry’s only advanced Rules Engine and fully custom Analytics suite. Reps get a platform with their team’s best practices built in, so they can focus on selling, and managers can build strategies based on advanced revenue data, not guesswork.

Product Manager

Boomtrain

Responsible for all aspects of the sales process: lead generation, qualification, pitch and closing for sales of AI-enabled Marketing Automation Platform. 

-Key Achievements: “Rookie of the Year” Award Q4 2016 -190% Quota Achievement

Enterprise Account Executive

Sellpoints, Inc.

Sellpoints is the only pre-marketing conversion engine that helps brands orchestrate sales online. Our platform builds your custom audience from our network of 251 retailers, touching 130M unique consumers each month. The network, combined with over a decade of consumer behavior patterns, enables us to deliver the right message to the right place before the right time.

Manager, Brand Sales Team

Account Executive

HealthCPA

HealthCPA helps individuals and their caregivers manage all of their medical bills and health insurance paperwork, saving them time, money and stress. We manage the bills and assign a personal billing advocate to work with the health providers and insurance companies so you can take care of your health.

Responsibilities: 
•	Conduct outbound prospecting activities to create and close new business opportunities with SMB to Mid-Market healthcare providers
•	Communicate the value proposition of our healthcare expense management platform to prospective decision-makers
•	Developed and executed sales strategy in order to transition existing B2C product to a B2B model
•	Executed all aspects of the sales process: lead generation, qualification, pitch and closing
•	Key Achievements:
	      • Sales represented over 30% of total enterprise revenue
	      • Landed first account projected at over $1 million dollars in annual revenue
	      • Pioneered new sales verticals; successfully adding employer, medical provider and                                                                 association clients
	      • Key wins include AARP, Dolby, Cooley LLP and Behavioral Health Group
	      • Served as lead account manager for all accounts sold, upsold when possible and grew                    revenue on existing accounts by 400%

Moishe House

Managed Eastern Region of hypergrowth non-profit start-up while also serving as Product Owner for homegrown Event Tracking and Payments product.

•	Managed internal accounting system and record-keeping that tracked almost $1 million in payments yearly as well as over 150,000 participants
•	Oversaw operational and financial resource development activities for network of non-profit program sites
•	Grew region by 200% through resident recruitment and successfully executed local fundraising efforts
•	Prospecting and presenting to funding organizations, private foundations and high net-worth individuals
•	Managed over 40 residents creating programs in the region, performed due diligence and cost mitigation
•	Created and maintained necessary infrastructure needed in order to become an independent entity and 501 (c)(3) organization

Regional Director and Product Manager

Santa Barbara City College

•	Increased ad revenue by 300% by bundling multiple forms of advertising together in Multi-Media Advertising Packages
•	Bought print and TV advertising from local media outlets, directed the creative development of said advertising
•	Prospected and solicited donations from sponsors of the SBCC Golf Classic, the department’s largest fundraiser
•	Managed a team of interns aiding in fundraising and game operations

Director of Sports Marketing and Development

The Forest Foundation

Program Director

*Marketing Leader with extensive experience managing global campaigns and bringing new products to market 

* Influencer and storyteller, leverages sales background in order to gain alignment and help enterprises manage change 

* Data-driven and analytical, able to self-service data requests in order to understand what's really happening and make educated strategic decisions 

* Enablement enthusiast, takes pride in delivering best-in-class materials and messages to the field in so they know the WHY, not just the HOW and the WHAT

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