Mediaperformances

Directeur de pôle

Directeur de pôle TV

TVTY

- Co-director for the sales of measurement solutions (Drive-to-Web, Drive-to-Search, e-retail) and activation solutions (VOL targeting according to SFR Box exposure, Synchro TV-Digital) for media agencies: Publicis Media, OMG, IPG Mediabrands, Heroiks, Big Success, Mediaplus and direct advertisers of the portfolio: 
- Definition of the commercial action plan, commercial objectives per agency and per lever, follow-up of commercial performances,...
- Definition and implementation of the marketing strategy of the portfolio with the marketing team: Pricing of the offer and partner ratecards, sectorial studies, LinkedIn content, organization of PR, participation in trade shows, galas.
- Implementation of synergies with other Nielsen Media France entities: Nielsen Sports, Nielsen Marketing Cloud, Marketing Effectiveness.
- Operational follow-up with the Customer Success Team: Technical integration, campaign follow-up, production and presentation of reports.
- Recruitment and management of a BDR on a dedicated portfolio.

Deputy Sales Team Leader

Senior Sales Manager

Unibail-Rodamco-Westfield

- Commercial development of Brand Experience activities (Events, Experiential, Roadshows, Sponsoring) and Insitu Communication (Printed Display) within Unibail-Rodamco-Westfield centers in France (Westfield Forum des Halles, Westfield 4 Temps,...)
- Management and prospecting of clients within the event agency market, media and direct advertisers.
- Setting up strategic partnerships with clients and innovative players in the event and display sector (Augmented reality, Data, Media, etc.)
- Definition and implementation of the pricing and marketing strategy for both revenues on the market.
- Establishment of the business plan for the two activities.
- Operational follow-up of the implementation of events and communication actions with production providers and internal teams (technical and marketing departments of the centers)

Brand Experience Manager

showroomprive.com

- Commercial development of the new SRP Media digital advertising offer (OPS and Data).
- Management of an exclusive portfolio of media agencies (Publicis Media, Havas Media, MyMedia Group and independent).
- Development of strategic OPS, Data, Performance (dematerialized sales) and cross-channel recommendations with the Showroomprivé buying teams.
- Operational follow-up of operations with the SRP Media production and trading desk teams.

Directeur de clientèle Media

TF1 Publicité

Sales manager for TF1 Group digital platforms (Mytf1, Minutebuzz, Studio71,...)
Media Agency Management : Publicis Group

Responsable de clientèle digital

KR Wavemaker

As an account manager at KR Wavemaker, I was responsible for managing and overseeing multiple client accounts (Showroomprivé, Oscaro, Ekosport,...) mainly searching for performances through their media activations.

In my role, I had to work closely with clients to understand their needs and expectations, and then communicate those needs to other members of the team, such as media planners and digital strategists. I was also responsible tracking and analyzing the success of campaigns to make recommendations for future improvements.

During my time as an account manager at KR Wavemaker, I developed strong communication and interpersonal skills, as well as the ability to work under pressure and manage multiple projects simultaneously.

Account Manager

As a TV and Video online buyer at KR Wavemaker, my primary responsibility was to purchase advertising space on behalf of clients for TV and online video campaigns (eg : AirFrance, Betclic, Fiat Group, Cetelem, Michelin,...). 
I was responsible for negotiating deals and securing the most favorable rates for advertising space on various platforms, including traditional TV channels and online video streaming services.

In my role, I also had to analyze media consumption patterns and demographics to identify the most effective channels and platforms for reaching the target audience.

Furthermore, I was responsible for monitoring campaign performances, analyzing results, and making recommendations for optimizing campaigns to ensure they were achieving the desired results. I also maintained relationships with media vendors, staying up-to-date with industry trends and new advertising opportunities.

TV/OLV Media Manager

TMC Régie

Gestion de l’espace publicitaire sur les chaines TMC et NT1 (Médiamat National 2011)
Optimisation, suivi de négociations et bilans de performances des investissements pour les
agences ZenithOptimédia (Publicis), Group M (WPP) et Business.
Aide à la vente de l’espace avec le directeur de clientèle (présentations clients)

Mediaplanning TV

Profirst International

As an event manager at PROFIRST, I was responsible for organizing high-end events for luxury clients such as Cartier, Fred, and L'Oréal Luxury Products. My primary duties included planning and executing events, managing budgets, and coordinating with vendors and stakeholders to ensure that all aspects of the event were executed flawlessly.

I worked closely with clients to understand their vision and objectives for each event, and then developed creative concepts and strategies to bring their vision to life. I collaborated with a team of designers, production specialists, and event coordinators to create custom experiences that exceeded clients' expectations.

In my role, I also had to manage budgets and timelines, ensuring that events were delivered within the agreed-upon parameters. I negotiated with vendors and suppliers to secure the best prices and ensure that all materials and equipment were delivered on time.

My experience as an event manager at PROFIRST has given me exceptional organizational and project management skills, the ability to think creatively and strategically, and a deep understanding of the luxury event industry. These skills have enabled me to successfully deliver exceptional events that have left a lasting impression on clients and guests alike.

Event Production - Event Management

We Do Communication

Création et gestion de projets événementiel (séminaire, incentive, soirées clients)
•	Assistant du chef de pub dans des projets d’édition (catalogue, livres)
•	Nombreuses participations aux briefs chez l’annonceur
•	Création de rédactionnel pour site internet et plaquette
•	Participation à la vie de l’agence (soirée anniversaire, comptabilité,…)

Event account manager - Junior Advertising Manager

𝟕𝟔% 𝐝𝐞𝐬 𝐬𝐡𝐨𝐩𝐩𝐞𝐫𝐬 𝐬𝐨𝐧𝐭 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞́𝐬 𝐩𝐚𝐫 𝐚𝐮 𝐦𝐨𝐢𝐧𝐬 𝐮𝐧 𝐭𝐨𝐮𝐜𝐡𝐩𝐨𝐢𝐧𝐭 𝐨𝐟𝐟𝐥𝐢𝐧𝐞 𝐨𝐮 𝐝𝐢𝐠𝐢𝐭𝐚𝐥.

Les solutions Médiaperformances permettent d’en toucher 𝟓𝟐%, en haut de funnel comme en bas de funnel.

Pour accompagner le shopper de son salon 📺 jusqu’au rayon 🛒 ! 

Parlons-en avec plaisir (jvidal@mediaperf.com) ou via Linkedin ✉️

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