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Business Lead - Digital Product - Web

Smartbroker AG

Smartbroker is a well-known publicly traded financial services company in Germany. I was brought on to help drive the new generation of its full-service broker with the attractive conditions of a neo-broker.

- Responsible for the search and trade domains for a new web and mobile app with a completely new user experience. In the first month, we already reached €20 million in owned assets.
- Interim product management for business-critical platform services, including authorisation, messaging, and document generation.
- Onboarded and mentored junior staff across multiple domains to align product development processes.

Senior Product Manager

Finance Education Project

"Future Proof" was to address the need for better education about finance and saving.
- Conducted product discovery and validated offerings via landing pages and high-fidelity prototypes to assist savers in reaching their home deposits faster.
- Ultimately abandoned the idea due to difficulties accessing the target audience.

Founder

G&H Bankensoftware AG

G&H Bankensoftware is a well-established German financial services company that specialises in core banking software. I was brought on to help grow business through new B2B product initiatives for online banking.

- Led development for an MVP with limited resources for a B2B online banking solution, which gained buy-in from key stakeholders and external partners to take the next step.

Product Manager

Bloom

Bloom is a popular iOS app in the mental health space for cognitive behavioral therapy (CBT), based in New York and Berlin with seed-stage funding.

- Achieved a long-term increase of 23-25% in retention through the delivery of two major product features and subsequent iterations.
- Incremental hypothesis-based improvements to the onboarding journey and core experience.
- Supported across multiple teams and domains, onboarding and engagement, with incremental experiments to boost customer acquisition cost and customer lifetime value.

gesund.de GmbH & Co. KG

gesund.de is a joint venture of two major pharmaceutical companies in Germany. They aim to provide a one-stop online for all medical needs, starting with an e-commerce platform connecting customers and pharmacists.

- Incremental additions to the e-commerce platform, driving increased revenue by expanding loyalty programs and extending data analytics.
- Incremental additions to the seller portal to streamline billing and user experience for pharmacists.
- Integration of COVID immunisation appointments at pharmacies via an external schedule provider to boost subscriptions and seller numbers.

Eviee

Eviee was a tool to support teachers with correcting schoolwork and providing actionable feedback to students.

- Explored market research and validation for a tool aiding teachers in providing actionable feedback to students, emphasizing a lean start-up approach.
- Ultimately abandoned the idea due to the inability to build within a reasonable timeframe

DKB Code Factory GmbH

DKB Code Factory is a fully funded subsidiary of Deutsche Kredit Bank (DKB), which is Germany's largest direct bank with around 5 million customers. We set out to transform DKB's digital products and product management.

- Redesigned DKB's services as a new banking app and API platform with a new UX to align with the bank's strategy. Owned the domain of payments and accounts to scale up to 5 million monthly transactions.
- Competency lead of the product chapter, including the development of career paths, feedback, continuous improvement, and product management culture.

Senior Product Owner

Interhyp AG

Interhyp AG is a subsidiary of ING and one of Germany's largest mortgage brokers with both a B2C and B2B segment. They have a strong focus on digitalizing the mortgage process.

- Led innovation in identity and authorisation for the mortgage broker’s platform, contributing to the organisation’s first self-service web portal, which enhanced customer education and application efficiency.
- Migrated marketing workflows from an old, custom-built system to Salesforce Marketing Cloud, drastically improving processes and reducing complexity.

Product Owner

Carmeq GmbH

Carmeq was a subsidiary of Volkswagen, providing technical expertise in selected projects for the car maker.

- Developed and launched two generations of the VW Car-Net Customer Web Portal across 30 EU countries.
- Management of multiple integration partners in the US, India, and Germany.

Technical Consultant/Product Owner

With over ten years of experience, I have driven high-profile products successfully through launches and further iterations to achieve strong outcomes.

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