COMANFIZE GmbH

We empower B2B companies to successfully launch and scale digital innovations by implementing a customer-centric revenue framework.

Managing Director

Bauer Media Group

Bauer Xcel Media is the digital division of Bauer Media Group, one of Germany’s leading publishing companies. By offering innovative services such as content commerce, Bauer Xcel fuels growth through a keen understanding of user needs.

Fractional Partner Manager | Affiliate Marketing

Magenta Telekom

T-Mobile Austria is one of the largest telecom brands in Austria and offers an innovating loyalty & engagement program within the MeinMagenta app (Moments).

Fractional Partner Manager | Loyalty & Customer Experience

Deutsche Telekom

As the leading company in communication and technology, DT offers an innovating loyalty & engagement program within the MeinMagenta app (Moments).

Interim Manager Partnerships EU | Product Innovation & CX

Dyrisk

As a subsidiary of Munich Re, Dyrisk is manufacturer of an innovating cyber risk management platform (SaaS) to quantify risks, based of insurance insights

Interim Growth Manager

European IT Consultancy EITCO GmbH

EITCO develops IT solutions and acts as trusted reseller for various Gartner-listed ECM (SaaS) manufacturers.

Interim Account Manager

Jetema Co., LTD

JETEMA (“research”) is a innovative beauty biopharmaceutical company from South Korea.

German Distributor

YAVU AESTHETICS

YAVU stands for innovative technology and medical devices in the beauty industry.

Interim Director Sales & Business Development

P&I AG

As an innovation leader, P&I offers a revolutionary HR ecosystem (SaaS).

Senior Sales Manager

Lightspeed Commerce

Lightspeed Group digitized thousands of restaurants and hotels with their cloud-based/iOS POS solution (SaaS).

Sales Manager South/West

Seit 2012 ermöglicht mir mein Beruf, analoge Geschäftsprozesse durch digitale Innovationen schneller und besser zu machen. Technologie ist die Lösung - B2B Sales die Passion. 

Rund 𝟳𝟬% aller Unternehmen setzten mittlerweile auf SaaS- oder Subscription-Lösungen. Die spezifischen Herausforderungen dieser Geschäftsmodelle werden jedoch häufig unterschätzt. Das Silo-Denken in der Revenue-Teams blockiert zudem die notwendige Steigerung der Vertriebsproduktivität. 

𝗔𝘂𝘀𝘄𝗶𝗿𝗸𝘂𝗻𝗴:

🚩 Enormer Personaleinsatz
🚩 Hohe Akquisitionskosten
🚩 Negativer Cashflow

Tatsächlich erreichen nur 𝟮𝟰% der B2B-Unternehmen ihre Umsatzziele (𝘚𝘢𝘢𝘚 𝘊𝘢𝘱𝘪𝘵𝘢𝘭).

Um die Geschwindigkeit und Effektivität der umsatzgenerierenden Prozesse zu steigern und meiner Leidenschaft weiter zu folgen, unterstütze ich B2B-Unternehmen bei der Identifizierung möglicher Sales Gaps, der Implementierung eines datengestützten Vertriebssystems sowie der operativen Gewinnung neuer Partner und Kunden.
 
𝗪𝗮𝘀 𝗗𝘂 𝗷𝗲𝘁𝘇𝘁 𝘁𝘂𝗻 𝗸𝗮𝗻𝗻𝘀𝘁?

1️⃣ Vernetze Dich gerne mit mir!
2️⃣ Lass uns über Deine Herausforderung sprechen!

https://www.comanfize.com/meeting

❌ “Cold calls don’t work for us.”
❌ “We tried paid ads. No traction.”
❌ “AI intent-based? No response.”

In 95% of all projects I was involved in, 
the conclusion was completely wrong.

It’s almost NEVER the channel. 
Every channel can work.

The one thing that moves your close rate is... 

Exactly... relevance.

•⁠ ⁠Relevance in your ads
•⁠ ⁠Relevance in your emails
•⁠ ⁠Relevance in your cold calls
•⁠ ⁠Relevance in your demos
•⁠ ⁠Relevance in your offers

“𝗪𝗲 𝘁𝗿𝗶𝗲𝗱 𝗶𝘁, 𝗱𝗶𝗱𝗻’𝘁 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘂𝘀” 

Really just means: 
We weren’t relevant enough.

But don’t worry, we all go through that iteration.

The test:

Would your customers rush in if your subscription were free for 1 year?  

I’ve tested it many times…mostly no change.

At DT I closed partner deals with a 76% win rate.

Not because cold mails suddenly became magical
But because the message was relevant 
And the offer stupid good.

My angle:

Success isn’t about the “right” channel.
It’s about relevance in every channel.

👉 Pick one channel you rely on.
👉 Rewrite one ad, one email, or one pitch until it’s only about your customer gain...not your product.

See what happens to your metrics…

Happy Q4

Jérôme Fischer

CEO & Founder | GTM Strategist | Interim Sales

This post isn’t about 𝗳𝘂𝗻𝗻𝗲𝗹𝘀.
It’s about 𝗳𝗲𝗮𝗿.

In German we have the word 𝗔𝗿𝗺𝘂𝘁.
It means 𝗽𝗼𝘃𝗲𝗿𝘁𝘆.

But split it: 𝗔𝗿𝗺–𝗠𝘂𝘁.
It literally means 𝗟𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝘂𝗿𝗮𝗴𝗲.

German is precise...even here
It exposes the real reason B2B sales stall

• Prices slashed from fear
• Zombie deals kept alive
• Processes bloated by indecision

Q&A:

Should the goal be to fail slower or grow faster? 

★ Buy options, not safety
★ Bet small, learn fast, scale hard
★ Reward clean endings as much as wins
★ Timebox experiments & set clear loss-limits

With my arm in a sling, it’s clearer than ever:

1️⃣ The real constraint isn’t physical. It’s mental
2️⃣ The biggest risk is not taking any risks
3️⃣ Hesitation kills momentum

When action was my only option,
I didn’t hesitate. I just moved.

Now I see too many CROs in the same bind
Cornered...but still playing defense.

My take:

Businesses don’t die from 𝗔𝗿𝗺𝘂𝘁.
They die from 𝗔𝗿𝗺–𝗠𝘂𝘁.

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Q4: Every time you cut the price 💸
You cut the value too 📉

I see it every Q4

B2B Sales teams throwing discounts around
Like confetti at the beginning of the quarter

Trying to secure deals early
But really just training customers
To expect more value for less money

Revenue pressure rises, margins disappear
& everyone calls it smart pipeline management

But discounts don’t fix sales problems

They hide them.

If a customer won’t pay your price, it’s usually one of 2 things:

1️⃣ You’re talking to the wrong customer
2️⃣ You haven’t made your value clear enough

Both can be fixed!

👉 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗵𝗼 𝗳𝗲𝗲𝗹 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗶𝗺𝗽𝗮𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁

👉 𝗤𝘂𝗮𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗶𝗻 𝗺𝗼𝗻𝗲𝘆, 𝘁𝗶𝗺𝗲 & 𝗿𝗶𝘀𝗸

Do that & you’ll never need a discount again

Even when the CFO still doesn’t 
really get what your product does 😉

What’s your take on discounts 👉 tool or trap?

I’ve seen brilliant SaaS products die in chaos.
2 questions always bring them back to life.

Every new project I join starts the same way…

With 2 questions:

1️⃣ 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗔𝗥𝗥 𝗮𝗿𝗲 𝘄𝗲 𝗺𝗮𝗸𝗶𝗻𝗴 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 & 𝘄𝗵𝗲𝗿𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝗶𝘁 𝗯𝗲 𝘄𝗵𝗲𝗻 𝗜’𝗺 𝗱𝗼𝗻𝗲?

2️⃣ 𝗪𝗵𝗮𝘁 𝗽𝗿𝗼𝗺𝗶𝘀𝗲𝘀 𝗺𝘂𝘀𝘁 𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹 𝘀𝗼 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗻𝗲𝘄𝘀?

That’s my compass.

Everything else ....strategy... messaging... process... builds on those 2 answers.

The 1st question sets the direction:

It defines what “growth” actually means...in numbers, not feelings.

The 2nd question changes everything:

Because once you know what outcome keeps a customer, you unlock the blueprint for the entire RevOS:

• How Marketing should communicate
• How Sales should sell
• How CS should deliver

That promise becomes the red thread through the entire customer lifecycle.

It’s what turns one-time deals into long-term relationships.

We all know, it’s never just about new logos.

It’s about renewals, retention & momentum that compounds.

As an AE, I learned this the hard way 
Chasing activity instead of alignment.

When you focus on motion, you burn energy.
When you focus on alignment, you build growth.

A healthy sales engine isn’t built on hustle.

It’s built on harmony between the value prop. & revenue goals

👉 𝗕𝘂𝗶𝗹𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿𝘀.

CEO & Founder | GTM Strategist | Interim Sales 🇩🇪

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