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I've tried 10+ businesses. VC-backed. Angel-backed. Govt-backed. Bootstrapped. Crashed. Burned. Millions of dollars lost. Here is my life + business journey. 15 years ago. I quit GE's Financial Management Program. (FMP) A fast track to CFO. The journey between? Lessons I never expected. After 6 months at GE. I jumped ship. I leapt into self-employment as a Financial Advisor. Hit 6 digits in my 1st year ๐ฐ Grew to $220k in my 5th year. But the entrepreneurship bug bit hard. In 2015, I dove into the deep end. Multiple businesses. No focus. Failed. For 3 years ๐ Lost over $1M of angel money. Eager to prove others wrong. In 2018, I launched a relocation tech startup. Hit $1M, $2.2M, $4M revenue YoY. Raised $7M from Angels, Govt, VC. COVID hit. Tight margins. Founders differences. Crashed and burned again. ๐ฅ Depressed for months. Asked, "Do I have what it takes?โ Then, I chanced upon this quote: "๐พ๐ ๐๐๐๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐ ๐๐ ๐๐๐๐๐๐๐." - ๐บ๐๐๐๐๐ 2022: Launched again. A SaaS tool for financial planners. Bootstrapped, faced compliance and tech issues. Failed again. ๐ฉ Then... I revisited my core strengths. Building consistent qualified B2B pipelines. Started with a simple process: Volume ร Trust ร Timing = Pipeline Learned, iterated, productized, scaled. ๐ซถ 8 months later: $15k MRR. Dec 23: $35k MRR. Jul 24: $50K MRR. Dec 24 $70K+ MRR ๐ Bootstraped. Decent margin. High retention. Slow is smooth. Smooth is fast. 2025! Ready, Set, Go! "๐ป๐๐ ๐๐๐๐ ๐๐๐ ๐๐ ๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐ ๐๐ ๐๐๐๐ ๐๐ ๐๐ ๐๐๐๐ ๐๐๐๐๐๐๐๐, ๐๐๐๐๐๐๐๐๐๐๐, ๐๐๐ ๐ ๐๐๐๐๐๐๐๐๐." โ ๐ซ๐๐๐๐ ๐ฎ๐๐๐๐๐๐ My co-founder, Danielle, joined in Aug 2023. Super operator, great partnership. We understood: โ๏ธ Will to practice > Will to win. โ๏ธ Be obsessed with improvement. โ๏ธ Enjoy the journey (Pains + Struggles) No overnight success. Inputs > Outputs. "๐ฉ๐ ๐๐๐๐๐๐๐ ๐๐ ๐๐ ๐ ๐๐๐๐๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐ ๐๐๐๐๐๐๐." - ๐ด๐๐๐๐๐๐ ๐ฌ๐๐๐๐๐๐ P.S. Iโm also a Liverpool supporter, proud husband, dad of two, and fitness enthusiast! ๐
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