TikTok

I work in dynamic product team to growing the short drama ecosystem globally. The role includes include market research & trend analysis for product strategy, product adoption and business development, xfn collaboration between product managers, partnerships, legal, communications, and leadership to drive growth, and monitoring and reporting on product analytics to ensure impact.

Products include Series - a creator and publisher monetization product for TikTok native narrative serials & short dramas, and Creator Academy - an in-app creator education tool.

Product Strategy & Operations

Leading the education and enablement of creators on TikTok Creator Marketing Solutions team.

Looking to learn and share with other educators in the space. If you're passionate about empowering the creator economy, please get in touch.

If you're a creator economy expert and are looking, TikTok has open positions https://lnkd.in/gRyePP5J

Global Creator Operations - Education & Enablement Lead

Startmate

Early stage investments in startups: Upbanx, VCGamers, Parthean, Moonshot Brands, Lakefront Finance, Instabet, Smileyscope, Encore, Roster

Part of Startmate's First Believer cohort 3

Angel Investor & First Believer

ByteDance

I lead product operations across a portfolio of creator & publisher products.

Product Operations Lead

Collab Asia, Inc.

I'm responsible for strategic partnerships between Collab Asia and social media platforms, advertising agencies, music labels & digital service providers, event organizers, esports teams, gaming publishers and government bodies.

Select projects and IP created:

Lucuverse.io: music royalty backed NFT collection
Kini Music: viral video driven record label heavy on influencer marketing on TikTok
Lucu Lucu Video: online property with total social following of over 5 million followers

Vice President of Partnerships

Collab Asia is a digital talent network and entertainment studio focused on maximizing the creative and financial potential of video creators and libraries. I built and developed Southeast Asian business for Collab Asia as the first employee in the region. Responsible for the P&L, strategy, operations and overall business development. Recruited and trained initial team that now counts 100 people in Indonesia, Philippines, Malaysia and Singapore. Reduced turnover in key staff roles by placing emphasis on growth, accountability and incentive structure. Championed continued professional development for top performers in the company.

Head of Southeast Asia

I lead the marketing solutions team for game publishers and non-endemic brands to tap into Collab Asia's network of over 500 gamers in Indonesia, the Philippines, Malaysia, Korea and Japan. We worked with publishers such as Netease, Epic Games, Activision Blizzard, EA, Moonton, Bluehole/Tencent (PUBG Mobile), Razer, Riot Games and many more.

Vice President of Gaming

Cut Above

Cut Above Creative is an influencer marketing agency based in Los Angeles. We help brands tell their stories by engaging influencers to strengthen media position and generate new business. With our strong background in artist management we instinctively understand how to find, negotiate and execute the perfect fit for any campaign.

Founder

Vitalic Noise Music Management

Vitalic Noise started as a music management company that has now expanded into digital talent management. Our music clients included Hermitude, Miami Horror, Shawn Wasabi, Basecamp, Goldroom, Viceroy and many more: vitalicnoise.com/management

We specialise in identifying and developing new talent. I have worked with various clients in developing every aspect of their businesses; specifically touring, branding development, online presence across every social media as well as internal systems to maximise efficiency and output. Our partners have included every major and most indie record labels, as well as booking agencies CAA, Windish, AM Only, Paradigm, WME, United Talent Agency and APA. We have also worked with many brands ranging from Hugo Boss, GoPro, Snickers, Converse, Magners and Samsung to name a few. 

I am experienced in dealing with overseas clients and securing visas, a bulk of our clientele are based internationally. Our company has close connections with entertainment figures in Australia and Canada and we have done a lot of strategic consulting for those businesses wishing to enter the US market.

Creator Education at TikTok

If you're a creator economy expert and are looking, TikTok has open positions https://job.toutiao.com/s/Dsu9M2j


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