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I help CPG & DTC brands scale, retain, and build unforgettable customer experiences. As a fractional CX and retention consultant, I partner with high-growth DTC and omnichannel brands to turn customer experience into a revenue engine — and retention into a brand advantage. My work spans everything from journey mapping and lifecycle strategy to hands-on email/SMS execution, always rooted in one belief: your most important growth lever is the relationship you build after the first purchase. Before consulting, I helped launch and scale Feastables by MrBeast from $0 to $150M+, where I led CX and digital strategy from the ground up. That experience shapes how I help brands today: by combining creative storytelling, behavior-driven insights, and operational systems that actually scale. Learn more at Open Late Collective - openlatecollective.com
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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