SpearPoint Marketing LLC

Principal Owner, Marketing Consultant

Brands and Brews Marketing Podcast

Host of the Brands and Brews Marketing Podcast. Where we talk about marketing - while drinking beer.

Podcast Host

Jessemcfarland.com

Marketing strategy and demand generation consulting services.
As well as monthly digital marketing such as: SEO, PPC, local search, and digital marketing services.

Marketing Consultant

VITAC

Created 2022 GTM plan and demand gen engine from ground up for the Media vertical at Verbit and VITAC – a human, SAAS, and AI company that provides accessibility and inclusive products and services.

Senior Director of Demand Generation

Net Health

[Acquired Optima Healthcare Solutions June 2019]
Director, Founder, and Head of Growth of Digital Marketing Solutions and Patient Engagement Marketing product lines at Net Health (SaaS healthcare solutions). 

Jesse's Journey at Net Health:

● 2016 - 2020: General Manager of BuildPT a startup marketing agency. Became the fastest growing digital marketing brand in physical therapy

● 2018: Optima Healthcare Solutions acquires BuildPT

● 2019: Net Health acquires Optima Healthcare Solutions and transitioned BuildPT to Net Health Digital Marketing Solutions

● 2019 - 2021: Radically grew ARR and expanded Digital Marketing Solutions into SNF, ALF, Hospice, Wound Care, and Hospital markets. Created new product line: Patient Engagement Marketing.

Highlights:

● 4900%+ increase in ARR from 2016 to 2020: 
    ◦ Created demand generation engine through thought leadership and multichannel content marketing campaigns via: Webinars, Blogging, SEO, PPC, email marketing, and trade shows

● Founder and P&L owner of two business/product lines: Digital Marketing Solutions & Patient Engagement Marketing
    ◦ Created BuildPT product line in 2016
    ◦ Rebranded BuildPT to Digital Marketing Solutions and revamped product line in 2019
    ◦ Founded Patient Engagement Marketing in 2021

● Innovative Leader in Healthcare SAAS Digital Marketing and Patient Engagement
    ◦ Webinar Presenter
    ◦ Panelist & Speaker

Director of Digital Marketing Solutions

BuildPT

Accelerated BuildPT into a top digital marketing agency within the physical therapy marketing vertical with 4900% revenue increase between 2016 and 2020.

I achieved this by:
● Creating and launching scalable digital marketing products for healthcare practices
● Developed a demand generation engine with a focus on industry leading thought leadership with webinars, speaking engagements, multichannel content marketing campaigns, and targeted paid advertising.
● Launched focused ABM campaigns targeting hospitals and enterprise practices

BuildPT was the fastest growing digital marketing agency in the physical therapy marketing space and was acquired by Optima Healthcare Solutions in October of 2018 and then Net Health in June of 2019. The BuildPT brand sunset in 2021 and transitioned to Net Health Digital Marketing Solutions.

Director of Marketing & General Manager

Smart Reach Digital - Powered by Entercom

Product Manager of: Website Development, SEO, & Social Media at Entercom Communications Corp. (NYSE: ETM) - a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events.

Manage all aspects of these products from the proposal to sales to fulfillment. This includes: sales training, vendor management, strategy, troubleshooting, process, billing, reporting, as well as the industry expert of these products for our 200+ radio stations in 25 markets across the country.

Product Manager - Digital Marketing 

ShopAtHome

Managed, created, and optimized SEM campaigns (Google Adwords, Bing Ads, AdRoll, and other 3rd party vendors)

Worked with a small team that successfully managed a $40 MM annual SEM budget for major retail brands that include: Macy’s, Target, Kroger, and more.

Search Engine Marketing Manager

51Blocks

Responsibilities: 
~ SEO Strategic Researcher/Account Analysis
~ Local Search Product and Department Manager
~ PPC & Paid Search Company Expert + Product and Department Manager
~ Managed a small team of SEO and Local Search Specialists

Digital Marketing Manager

McFarland Training

Owner

SEO Marketing Agency - thespearpoint.com | Helping entrepreneurs grow their business 🚀 | Podcaster 🎧

SEO & Marketing leader with 15+ years of B2B, B2C, Legal, SaaS, Healthcare, & more.   👉 thespearpoint.com 👈 



Podcast host of the Brands and Brews Marketing Podcast - where we talk about marketing while drinking beer.   👉 brandsandbrews.com 👈


More about me...
👉 jessemcfarland.com 👈  

Vast knowledge in many digital marketing & demand generation solutions in a variety of settings in both business development and product management. 

Passionate about business growth by efficient marketing solutions and practices that show a proven success through a net positive ROI. 

Experience:
● SAAS
● Healthcare
● Agency
● Media
● Legal
● Fitness
● Start Ups

Specialties:
✓ SEO
✓ PPC, SEM
✓ ABM
✓ Social Media Marketing
✓ Reputation Management & Local Search
✓ Content Marketing - Multi-Channel Campaigns
✓ Webinars
✓ Podcasts
✓ Customer Engagement & Patient Engagement
✓ Marketing Automation - Email Marketing
✓ Strategic Planning - Go To Market Planing
✓ Product Management
✓ Product Owner - Scrum
✓ Marketing Operations

Noteworthy:
● Significantly grown startups
● Managed small to large marketing budgets ($50K -$40M annually)
● Managed small to mid-size marketing & product teams
● Creator & Founder of Marketing Products: Patient Engagement Marketing, Digital Marketing Solutions, BuildPT

How Do Case Studies Boost Your SEO?

Case studies are SEO goldmines! 
Here's why:

1️⃣ Keyword Integration: Industry-specific keywords make your site more visible on search engines.
2️⃣ Long-Form Content: Search engines love detailed content. Case studies establish your site as a valuable resource.
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👍 Like my SEO content?
Repost and share!

#SEO #CaseStudies #ContentMarketing

Jesse McFarland

How Case Studies Help SEO

Really, really, enjoyed my conversation with Martin Greif on the Brands and Brews Marketing Podcast.

Marty is my go-to expert with conversion rate optimization.

If you're trying to increase conversions, start with these three questions:

1. Am I in the right place?
2. How do I feel about this site?
3. What am I supposed to do here?

Then, watch this episode in the comments below.
Still need help? Check out SiteTuners.

#marketingpodcast #conversions #seo

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