Quantum-Si

Head of Creative Services

PacBio

• Led the creative, brand, and web teams, collaborating closely with product managers, executive leadership, vendors, partners, and developers to ensure a consistent brand experience across all touchpoints.

• Successfully re-branded the company in 2022, authoring and maintaining a global style guide for partners, distributors, and agency use.

• Maintained all aspects of creative, including branding, website, social media, building signage, print and digital collateral, packaging, presentation decks, tradeshow materials, video, photography, and product design.

Associate Director of Brand and Creative Services

Codex DNA

• Oversaw all design for San Diego-based biotech startup
• Re-branded company in 2020 (including logo, iconography, typography, photography, color, and editorial standards)
• Maintained all aspects of graphic design, including branding, website and digital media, building signage, print collateral, presentation decks, tradeshow collateral, and product design
• Created 40-page visual and editorial corporate style guide for use by partners, global distributors, and contractors

Art Director

LeadCrunch

• Maintained all aspects of graphic design, from website and digital media to signage, CS collateral, presentation decks, whitepapers, and case studies
• Re-branded company in 2019
• Special focus on establishing and maintaining high-level identity system (employing Adobe CC libraries), allowing consistent, efficient use of branded materials across multi-touchpoint campaign collateral

Art Director + Product Designer

Nuffer, Smith, Tucker Public Relations

• Oversaw all graphic design—from marketing collateral, to defining and extending corporate identity for roster of clients including WD-40 and McDonald’s
• Managed all aspects of the design process, including contractors, vendors, and freelancers

Manager of Creative Services

Sequenom

• Oversaw all branding and design for pioneering biotech company
• Collaborated with product managers, executive leadership team, vendors, partners, and developers to ensure brand vision was realized for projects including websites, brochures, tradeshow booths, and package designs
• Worked with internal team and external agencies to establish and formalize standards for color, typography, iconography, photography and logo usage
• Supervised and mentored junior graphic designers, photographers, and freelancers

Art Director and Manager of Creative Services

Teradata

• Designed and directed implementation of user interfaces for database performance applications
• Collaborated with clients, supervised and mentored junior graphic designers, and worked with developers and UX team to ensure individual deliverables supported company’s overarching business goals
• Crafted and refined branding, iconography, information graphics and UI controls; contributed graphic design to marketing collateral
• Performed competitive audits; conducted visual explorations; generated screen comps, fleshed out wireframes and developed scalable icon, color, and UI systems; defended use of white space

Art Director + UI Designer

Eventful Inc.

Senior Designer

Sapient Corp.

Vivendi Universal

Responsible for the design, development and implementation of new web interfaces, graphics and layouts for Vivendi Universal clients, including Rolling Stone, MP3.com, AOL and Cingular.

Created and refined MP3.com's corporate identity, including several site redesigns over the years. Created universal visual elements (including MP3.com logo and top-level iconography) as well as custom web and email templates.

Created interactions, mocks, and final frontend code for complete YourMobile.com redesign in December 2002.

Graphic Designer

Passionate and versatile creative professional with 20+ years of experience in graphic design, art direction, and branding across biotech, entertainment, and big data industries.

My expertise spans brand positioning, visual storytelling, and creative problem-solving in fast-paced environments. Track record of leading cross-functional teams to deliver innovative, on-brand projects that captivate audiences and drive brand identity forward.

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