The Dam Collective

Through creative strategies and concepts, I help brands, agencies, and organizations grow. Authenticity is at the heart of everything I do, driving real impact for start-ups, scale-ups, and established businesses across industries like music, e-commerce, film, pharma, logistics, mobility, real estate, and tech.

Recent projects (2024):
→ Repositioned the leading wholesaler in the Netherlands
→ Brand strategy for a Web3 toolkit for game development studios
→ Brand revamp for an international sustainability consultancy
→ 360° rebrand for a renowned communication training agency
→ Brand consulting for the #1 aesthetic institute in Amsterdam

Strategy Director | Brand Consultant

Werck

Werck helps ambitious employers win at attracting, engaging, and retaining top talent. We do this by creating, integrating, and activating strong employer brands that resonate with today’s workforce.

Co-Founder

Skyscrapers

Head of Brand a.i.

Universal Music Group

Worked on Google, American Express & VodafoneZiggo

Head of Creative Strategy a.i. @ UMG FOR BRANDS

UMG FOR BRANDS

Head of Creative Strategy a.i.

The Social Club

Worked on Eneco, Alpro, Holland Casino, hollandsnieuwe, AccorHotels

Creative Lead

Various brands & agencies

Freelance strategy, concept development & creative direction gigs for various agencies and brands.

Brands I've worked with include 
PostNL, Albert Heijn, Schiphol Group, Old Amsterdam, Intertoys, Eneco & Andrélon

Agencies I've worked with include 
Havas Lemz, Blauw Gras, Het PR Bureau, Tosti Creative, Timm & Pimm, TLC Marketing Worldwide & The Social Club

Creative Strategy • Concept Development • Creative Direction

Typhoon Hospitality

Worked on Heineken, Lucas Bols, Hendrick's Gin, Hotel Pulitzer

Mea Group B.V.

Worked on HTC, Tommy Hilfiger, Ruud Gullit, Levi's

Nationale Postcode Loterij

Created concepts for Holland's biggest charity lottery.

Creative

I do strategy for brands and agencies.

🫶 working with visionary founders, ambitious CMOs, passionate teams, and talented creatives.

Recent projects (2024):
→ Repositioned the leading wholesaler in the Netherlands
→ Brand strategy for a Web3 toolkit for game development studios
→ Brand revamp for an international sustainability consultancy
→ 360° rebrand for a renowned communication training agency
→ Brand consulting for the #1 aesthetic institute in Amsterdam

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