B2B | Sales-Led | Cybersecurity

Defining and executing Go-to-Market strategies for KPN's cybersecurity & networking product portfolio in Large Corporate Enterprise market

Senior GTM Manager

Villa del Valle

Transformed an old Spanish finca in the Costa Blanca region into an authentic holiday retreat. Opened its doors in April 2024. 

Tucked away between the luscious nísperos trees lies Villa del Valle. A rustic holiday retreat in the valley of Callosa d’en Sarrià where peace and calmness are key. 
A house that can easily be called your holiday home to enjoy with friends and family up to 8 people.

Check our website for more info on the surroundings, the villa (obviously) and booking details.

Owner

Scribbr

B2C | Product-Led | EdTech

As an EdTech frontrunner, Scribbr is guiding millions of students in their academic (AI) writing by providing award-winning products. Scribbr was acquired by Learneo and is now part of Quillbot. 

- Member of Scribbr's Leadership Team
- Tripled the Marketing team in size and repositioned its role within the company
- Defined new KPI and OKR structure
- Shifted to full Marketing funnel focus: extra care for CRO by building a Growth team
- Implemented Marketing Automation tooling, strategy & launched first automated flows
- GTM strategy for launch of new AI product
- Marketing integration projects with other Learneo brands

Head of Marketing

Wurtz

Among past gigs are Mysteryland, Solar Festival, Valtifest and Amsterdam Open Air.

For more information about me as a DJ, check out my Soundcloud.

Danone

B2B & B2C | Saled-Led | FMCG

- Led the Digital Transformation program across Danone brands focusing on Omnichannel Engagement and Marketing Technology innovation
- Reported to Benelux Leadership Team, while partnering with mainly Sales and Marketing departments

Digital Transformation Lead

B2B(2C) | Sales-Led | Pharma

- Built Digital Marketing team for the Specialized Nutrition organization
- Implemented new Marketing Technology stack: CMS, Email, PIM, DAM, data & analytics tools
- GTM strategy and execution for multiple products in collaboration with Brand Marketing
- Digital Platform strategy and execution: content marketing, UX & design in collaboration with agencies
- Channel activation: social (e.g. LinkedIn and X), SEO & SEA
- Email Marketing: launched Email Marketing tooling and first automated flows
- eCommerce strategy for Belgian market
- CRM & customer profiling by building top-notch platform for HCPs

Head of Digital Benelux

Digital Marketing Manager Benelux

BearingPoint

B2B & B2C | Retail, FMCG, Banking, Insurance, Utilities & Telecom

As a Senior Consultant within Digital & Strategy team, I had a strong focus on projects regarding Digital transformation & strategy in B2B and B2C. I was helping clients to make the right strategic choices based on ex-/internal Digital Marketing developments and by guiding them through their Digital transformation.

Senior Consultant Digital & Strategy

Consultant Digital & Strategy

Analyst Digital & Strategy

DPA Group N.V.

As a side job during my studies, I was part of the Business Development team. My main goal was to create new business opportunities for DPA's consultants within all disciplines. 

Award: Most Business Leads 2011

Taplio

Jesse Wurtz's Linkedin Analytics

Jesse Wurtz

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