Axios HQ

Senior Director of Marketing

Director of Marketing

Growth Marketing Manager

AE Studio

Marketing Advisor

Gartner

• Supported the demand generation strategy for Gartner for HR and TalentNeuron™, a Gartner SaaS product, resulting in a 140% year over year growth in marketing qualified leads (MQLs)
• Managed SEO strategy for the HR product suite; achieved a 78% increase in organic traffic and 80% increase in MQLs YoY
• Co-VP of Mosaic at Gartner, a diversity, equity and inclusion (DEI) employee resource group

Senior Marketing Specialist

• Collaborated with colleagues across corporate marketing, content, product management and sales to build and manage multi-channel campaigns that generate and convert high-quality leads.
• Developed a role-based nurture email campaign that exceeded open rate and CTR averages by 33% and 37% respectively
• Launched the first global SEM campaign for the HR product suite; generated 500+ marketing qualified leads, and generated 7x return on investment.

Marketing Specialist

PR News

• Exceeded entry revenue for Social Media Awards program by 15% and the Platinum Awards Luncheon attendee revenue by 23%
• Led marketing initiatives for webinars, award programs and live events via targeted email campaigns, paid and organic social media, content marketing, print ads & SEM
• Partnered with sales to manage event sponsor communications and pre- and post-event deliverables

Marketing Manager

• Helped develop a social media strategy that boosted following and engagement across Twitter, LinkedIn, Facebook and Instagram; increased Instagram following by 120%
• Assisted the Marketing Manager with inbound and outbound campaigns to drive virtual and live event registrations
• Designed marketing emails, web ads, event collateral (signage, agendas, flyers) and social media graphics (Canva, Photoshop & InDesign)
• Set up event registration pages (eTouches), awards entry portals (OpenWater), event and webinar marketing sites (WordPress)

Assistant Marketing Manager

• Assisted with live event logistics (i.e. name tags, shipping, marketing collateral, presentations)
• Managed event attendee and sponsor communications
• Maintained marketing landing pages and print and web ads
• Tracked sponsorship sales and deliverable production through Salesforce

Marketing Assistant

INVNT

National Geographic

Communications Intern

5th Avenue Digital

Marketing Intern

📍 Currently: Helping smart professionals bring the power of Smart Brevity® to their organizations. 

🤌🏽 Always: Hoping to delight people with fun, helpful campaigns (or looking at a spreadsheet).

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