Jessica Albano 📸's Linkedin Analytics

Something that sounds simple but in practice is extremely complicated: Good marketing takes a holistic approach that includes internal teams, external resources, and customers. If any one of these is a single point of focus for too long, we lose sight of the bigger picture. For instance, the people on our teams don’t need to be walking around with smiles plastered on their faces, but they should feel seen, heard and valued. The same goes for freelancers, partners, or anyone who helps the team from the outside. This culture should then trickle down to customers in a way that feels organic and encourages loyalty and long-term relationships. Since I’ve held such a variety of roles over the course of my professional life (started as a communication/photo-journalism-graduate working as a Vegas cocktail waitress, which turned into liquor promos, then field marketing for a global agency, then digital marketing (weaving in photography, fitness, and beauty) I have a unique view of what matters to everyone at the table. And a relentless curiosity about how to grow in any given environment. People have looked at my breadth of experience in the past, bewildered, asking me to explain why I’ve been all over the place. Well, not to be that person, but why not? And further, what’s interesting about choosing one industry, or one path, and just running with that? My journey has been anything but linear, and I wouldn’t change it for anything. It has allowed me to make some very important mistakes, conclude which resources are useful (and which are a waste of time), and most importantly, build confidence in making big decisions, like the ones about my future and the future of the company I work with. I am in marketing because I want to be here, and that’s what being “all over the place” has taught me. Strengths: - Relationship Building - Impactful Brand Programming - Field Marketing - Branded Asset Development - Sales Enablement - End-to-End Event Production - Client Management - Content Creation (photography & design)