W4 Management

- Lead cross-functional creative teams in the development of high-converting, visually compelling brands and creative assets aligned with eCommerce goals.
- Develop strategic visual solutions aimed at driving increased sales, customer loyalty, brand consistency, and enhanced brand equity.
- Design and implement communication strategies to ensure the creation of engaging, persuasive content that resonates with target audiences.
- Oversee and provide detailed creative direction to graphic designers, videographers, web developers, and photographers, ensuring alignment with company objectives and maintaining high-quality standards.

Creative Director

Expulso S.L 

- Design and execute comprehensive internal and external communication plans tailored to meet the specific needs of clients.
- Execute targeted communication initiatives across primary digital channels to enhance brand exposure and reach a desired target audience.
- Provide brand management and development services for key accounts, serving as the creative lead and visual strategist for these important relationships.
- Develop and implement digital marketing content strategies to increase engagement and drive conversions taking into account best SEO practices.
- Implement lead generation strategies to support business growth and scalability.
- Manage complex projects and campaigns, ensuring successful execution and delivery of strategic objectives.

Brand Strategist

Icarus Digital Marketing

- Provide strategic leadership and direction to agency creative teams to ensure the successful execution of client projects.
- Design and implement external branded communication strategies to enhance clients' brand presence and reach desired target audiences.
- Develop customized internal communication strategies tailored to meet the unique needs of individual clients.
- Offer brand management and development services for key accounts, serving as a creative lead and visual strategist to enhance these important relationships.
- Oversee the management of all communications and brand strategies, ensuring effective execution and alignment with business objectives.
- Serve as a key client manager, providing strategic direction and serving as the lead content strategist to drive successful outcomes for clients.

Brand Development Manager

Genie – a Terex brand

Communication Specialist for Europe, the Middle East, Africa and Russia

- Craft and execute a comprehensive internal communication strategy for the EMEAR region to ensure alignment and engagement among stakeholders.
- Design and implement corporate branding initiatives in regional offices to enhance brand recognition and consistency.
- Develop a sales and communication strategy for the spare parts department to support the company's new goals and approach.
- Plan and execute a range of offline marketing activities, including press releases, content creation, white papers, printing, and newsletter design and layout.
- Implement a lead management system to improve the overall return on investment.
- Design and execute social media content plans to increase engagement, brand awareness, and brand positioning.
- Create and implement communication strategies that take into account tone, fluency, stakeholders, competition analysis, and channel distribution.
- Provide collateral communication materials in four European languages to support regional branding and marketing efforts.

Marketing & Communications Specialist EMEAR

Seguros América Nicaragua

- Design and implement content planning, strategies, and budgets for all digital platforms, including social media, apps, and the corporate website.
- Serve as the manager of the Digital Channels Department, responsible for creating, tracking, and improving overall content for all digital channels, including Facebook, Twitter, WordPress, YouTube, and the corporate website.
- Provide customer follow-up and lead-generation activities through social media platforms and the corporate website.
- Develop brand exposure and communication strategies for both internal and external purposes to enhance the organization's image and reach.
- Create the Talent Acquisition Department (HR), including the design of a departmental logo and the development of an internal communication strategy to improve HR processes.

Digital Marketing Lead

Latidos Publicidad S.A

- Design and execute comprehensive marketing and communication strategies that take into account tone, fluency, stakeholders, competition analysis, and channel distribution.
- Craft all advertising content, including brochures, posters, ads, magazines, stationery, and video production, to enhance brand exposure and reach.
- Implement brand guidelines and design physical store layouts for major brands such as Lacoste, Columbia, and Speedo to improve the customer experience and enhance brand presence.
- Plan and execute a robust social media strategy, including content planning, content type, posting schedule, ad creation, commercial production, and engagement initiatives.
- Foster strong and lasting relationships with clients and suppliers to support the long-term success of the business.

Creative Head

Encore Productions

Communications Strategist Internship

⚡️Brand Architect⚡️ Scaling businesses through the power of branding, storytelling, and compelling creatives 🧬 | Brand Manager at Expulso Marketing |

Hey there, I am Jessica Escobar, a seasoned Marketing Specialist with over a decade of experience in the fields of Design, Brand Development, Digital Marketing, Copywriting, and Strategic Communication. I hold a residency in Madrid, Spain, and possess expertise in cross-cultural marketing strategies and brand management, having collaborated with clients from diverse industries across the globe.

Starting my career as a Graphic Designer at an advertising agency, I honed my artistic skills and developed a unique perspective that enables me to proffer creative solutions to projects. As an Art Director, I managed creative teams for advertising and content development projects.

My interest in the strategic aspects of marketing led me to pursue a career in Digital Marketing, where I was employed by a leading insurance company in my home country. Later, I earned a Master's degree in International Communication Management from the Netherlands, allowing me to design comprehensive communication strategies that encompass my areas of expertise and passion.

I was previously employed by a multinational American company, where I executed strategic communications for the EMEAR regions, utilizing all my language proficiency. Additionally, I hold a Master's degree in Project Management, providing me with the necessary tools to undertake projects with a new outlook and structure while employing contemporary methodologies.

I have been associated with a start-up agency named Expulso, where I gained extensive experience in Funnel Development, Account Management, Brand Management, Public Relations, and Strategic Content Creation for primarily social media platforms. I am now working as a creative director at an e-commerce conglomerate in the US, leading the creative team in everything regarding brand development and online projection, using AI and contemporary tools to reach creative goals. 

I am eager to support your endeavors toward success and am looking forward to our collaboration.

Best regards,
Jessica Escobar

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