Sun King

Global Campaigns and Content Lead

CrowdTamers

- Developed compelling ad copy for go-to-market experiments for several startups. With an average CTR of 1-1.5%, we validated several businesses across industries; helping to secure investor funding.
- Created compelling SEO and keyword-rich blog postsand content for the company blog, highlighting successful case studies, how-tos, and thought leadership pieces for the company.
- Optimized (105) pre-existing blog posts to improve organic search, for organic visibility on Google's SERP.
- Crafted landing page copy and white papers that drove signups on the client waitlist. This helped with data to validate their idea and numbers that attracted potential investors.
- Drafted white papers, and proposal documentation for conversations with potential investors.
- Used programmatic SEO to boost traffic to lien's webpages and optimized articles for wider reach.

Copy & Content Manager 

@Mom_toons

Lead Storyteller and Illustrator 

Up In The Sky NG

•	Successfully created and launched award-winning campaigns and short films (videos) addressing key social issues: Oga John (suicide), Closed (Adult literacy), Dollhouse (DV) etc.
•	Crafted the engaging and widely received ‘More Than Data’ campaign materials to re-launch the 9mobile data offering in 2019.
•	Launched the ‘Energy to Do you’ Lucozade campaign that helped boost sales and meet client’s KPIs. 
•	Generated content marketing plan for the social media page with an aim to increase engagement and grow followership. 
•	Co-managed and generated the company social media page; increasing engagement and growth by 50%.
•	Managed and reviewed analytics and insights from the company social media page in a bid to shape and improve future content strategy.
•	Created processes to ensure seamless output and strategic direction for the creative team, whilst ensuring all creative output is in line with     the client's brief and key requirements.
•	Supported the creative teams to conceptualize and execute
ATL/BTL and digital campaigns to achieve the client's sales and marketing goals.

Deputy Head Creative

•	Assisted the clients in resolving issues by responding to    questions in a timely and professional manner.
•	Checked copy for adherence to company guidelines, maintaining house style across all written work.
•	Eliminated process discrepancies, implementing continuous improvements for scheduling procedures across multiple client calendars and fitness plans.
•	Reviewed and edited content, maintaining consistently correct grammar and adherence to company style.
•	Liaised with Art Directors to deliver page layouts and formats in line with client demands.

Copy Manager

X3M Ideas

•	Launched the company social media page, creating an editorial calendar and developing engaging content to help build an active community
•	Developed and created editorial calendars and ideas for clients marketing campaigns across industries (automobile, entertainment, oil and gas, insurance, banking etc) with an aim to solve the client's marketing challenges.
•	Proposed campaign ideas for a variety of clients across industries including oil and gas, entertainment, finance, e-commerce etc
•	Interpreting creative direction and technical information and turning them into persuasive copy concepts
•	Collaborating with the production team to execute radio and TVC scripts till the final form.

Assistant Manager Copywriter

Media Specialties Ltd

•	Launched new entrant into the automobile industry, JAC Motors.
•	Collaborated with team members to brainstorm and develop a variety of marketing materials
•	Reviewed and edited content, maintaining consistently correct grammar and adherence to company style and client’s expectations.
•	Won several new business pitches on behalf of the company, increasing the company’s finances.

Copy Writer

Ringier Nigeria

Organise content for online product (www.pulse.com.ng, www.quicksell.com.ng)
•	Part of the founding team that built the media juggernaut that’s now pulse.ng
•	Executed successful product introductions by coordinating actions with social media, public relations, and other internal teams.
•	Generated and managed content - published 2-3 articles per day on the Wordpress platform- in a two-year period with an aim to generate engaging and riveting content, populate the website, attract readership and advertising
opportunities to increase revenue.
•	Successfully covered key events from fashion launches, fairs, pageants and more to build content and relationships for the platform.

Content Developer for Ringier Media Nigeria

Conversations For Change

Management of social media accounts (facebook and twitter)
Publicity for event - Conversations for Change

Social Media Manager and Consultant

As a seasoned copywriter & marketing professional with 13+ years of experience at top-tier advertising agencies, I've had the privilege of crafting campaigns for globally recognized brands such as Coca-Cola, WhatsApp, Google, and YouTube. My expertise lies in devising innovative and effective solutions for SEO optimization, campaign building, ideation, and storytelling. With a passion for content marketing and a keen eye for detail, I have honed my skills in content strategy, marketing, and copywriting to produce engaging and persuasive content.

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