SHRM

Work directly with business leaders, executives, and the c-suite teams to bring the best of SHRM to their teams.

Responsible for enterprise audience segment across the consumer journey, developing integrated marketing strategies, executing omnichannel campaigns, analyzing data, utilizing marketing technology, and optimizing performance marketing levers to drive qualified sales opportunities and revenue growth.

Marketing Manager, Enterprise Solutions

FlatWorld

I led FlatWorld’s high-performing marketing department within a fast-paced environment. From go-to-market strategy ideation to implementation and analysis, I positioned FlatWorld as a disruptor in the higher education textbook publishing space. I worked cross-functionally with external partners and internal teams including sales, design, and tech to align our goals and grow revenue. I took our branding seriously. 

📈 Proud to have led the organization to market-leading double-digit growth year-over-year. 

- Brand positioning strategy and messaging guidelines in digital, in-person, and direct-to-consumer space
- Holistic, multichannel marketing approach with rigorous testing
- Focused on creating and designing strategies that scale
- Implemented substantial time-saving organizational project management system for the marketing team, then adopted organization-wide
- Spearheaded demand-generation efforts
- Key collaborator on web and e-commerce design in order to increase traffic and conversions
- Lead the pivot and transition to remote work
- Collaborated cross-functionally with internal and external stakeholders, including revenue teams, and directly reported to the C-suite.

Marketing Director

Built and scaled our tactical lead-gen strategy. Achieved double-digit year-over-year growth by implementing marketing strategies for existing and new products, including product positioning, refining our brand identity, and crafting brand guidelines.

Digital Marketing and Lead Generation Manager 

Harpoon Brewery

Did you like a Harpoon Instagram post or click a targeted ad? Were you one of the thousands that shared a Thanksgiving e-card or shopped our e-commerce storefront for the holidays? Did you try any of the top-performing “Secret Menu” beer pours? …Hi! That was me.

• Develop, execute, and analyze digital marketing strategy across branded channels, including Facebook, Instagram, Twitter, YouTube, Snapchat, Untappd, website, and email marketing
• Creative social content development and uncovering new opportunities to activate within digital, social, mobile, and emerging channel landscape
• Built editorial calendar and publishing schedule
• Implement end-to-end content-based marketing campaigns, including creative development, implementation, monitoring, and analysis
• Manage strategy and growth of loyalty program with over 175K members
• Ideation, copywriting, and design for website, blogs, and external email communication
• Event promotion and e-commerce strategy
• Manage external vendor relationships

Digital Marketing Manager

LoLo

• Created and implemented marketing strategy, including social media, press releases, email marketing, and brand guidelines
• Managed onboarding, training, and development of 100+ partner accounts in ten different U.S. markets aimed at growing local business market share
• Oversaw scheduling, promotion, and branding of company events
• Designed, mobilized, and executed launches for eight new markets
• Managed external consultants

Marketing Communications Manager

Skyland Distributing Co

• In-person event engagement and brand representation
• Lead and trained staff for on and off-premise events
• Coordinated scheduling, staffing, organizing, and event strategy

Brand Promotional Team Manager

Earth Fare

• Designed, coordinated, and executed the marketing of in-house products to customers and at various local events
• Held position in Boone, NC Fall 2010 - Summer 2013

Culinary Sales Coordinator

Appalachian Women's Fund

- Audited communication and brand positioning, presented recommendations, and implemented strategies
- Worked alongside the board of directors to develop and enhance communication strategy
- Created and edited all graphic design work using Adobe Creative Suite
- Coordinated and ran events and promotional strategies

Marketing Internship

I'm energetic, creative, and passionate, and I believe that work should be too. In my 10+ years of experience in B2B and B2C marketing, I've enjoyed building innovative, data-driven campaigns that engage audiences and positively impact the bottom line. I am driven by a desire to grow personally and alongside the organizations I join.

I have a proven track record of building differentiated brands with sustained market-leading double-digit growth year-over-year. I am adaptable, results-driven, and an agile leader.

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Jessica Schildge's Linkedin Analytics

Jessica Schildge

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Jessica Schildge

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Jessica Schildge's Linkedin Analytics