Women in Revenue

Member

Revenue Pulse (RP)

Director of Consulting and Development

Technical Consultant

Senior Marketo Specialist

Televerde

Drive day-to-day management of the Eloqua/Marketo platform including Salesforce integration and lead management programs. Troubleshoot the Eloqua/Marketo platform as needed to ensure a seamless transition. Facilitate with implementation and training of new marketing technologies and services. Collaborate with cross-functional teams to develop, execute and test marketing campaigns/assets. Develop and implement process improvements and workﬂows to improve eﬃciency.

Key Roles and Responsibilities:

►Manage marketing automation eﬀorts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

►Support essential marketing operations initiatives such as managing the data cleansing, API data imports, lead routing systems, lead nurture and lead scoring programs in Eloqua/Marketo.

►Plan, host, and lead consulting engagements delivering marketing automation methodologies.

►Create internal and external documentation and technical briefs for sharing.

►Work with marketing platform support to troubleshoot issues and provide team support.

►Collect client requirements as they relate to the integration and software functionality.

Marketing Technology Specialist

Acquired net new business and expanded existing relationships in target accounts for multiple clients to include SAP, Oracle Marketing Cloud, and Marketo. Delivered sales support, detailed market feedback, and strategic positioning into target accounts.

Key Roles and Responsibilities:

►Onboarded and contributed to the Marketo and Oracle Marketing Cloud Alliance program to expand digital experience and Televerde partner growth.

Sales Development Rep

Atlas Consumer Cooperative

►Developed the social media strategy and content calendar.

►Managed all social media platforms.

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