Jess Owusua Armooh MSc, BSc

Localyze

As the first and solo PMM at Localyze, I am building our product marketing engine
• Building and implementing Product messaging and positioning
• Leading product launches (Positioning, messaging and GTM activities)
• Enablement for Revenue Teams
• Building and implementing our compete program

Product Marketing Manager

NoCode Techies

Founder

Oyster®

• Built and implemented product launch strategy for the release of 8 new features leading competitive research, feature positioning, messaging, and creating support articles.
• Created 10+ sales enablement assets on multiple product and service aspects to support customer-facing teams and customers.
• Led comms strategy for multiple big-swing projects coordinating and collaborating with product, partnerships, sales, brand, content and social media teams.

Associate Product Marketing Manager

MarinaTex

• Built RTM strategy
• Conducted extensive Market Research
• Customer Development

Customer Development 

Colgate-Palmolive

• Boosted territory sales by 54% within 1st year 
• Led territory expansion and BTL efforts to increase TOMA
• Developed a local GTM strategy and led the recruitment of 5 new key distributors which increased retail presence
of 30+ SKUs by 185%; 4000+ retail stores reached within 2 years.

Customer Development Executive

Creamy Cravings 

•Planned a distribution strategy and initiated key partnerships with 4 retail outlets by the second month.
•Recruited a team of 5 and set up clear responsibilities for them to propel operations. 
•Enrolled the company in 3 trade shows in line with its BTL strategy to increase TOMA to 1000+ people.

Product / Distribution Lead

African Heights Foundation

•	Researched and contributed to the drafting of proposals to donor agencies relevant to organization’s projects and programs
•	Ensured effective planning and execution of events and programmes.
•	Responsible for the communication to the organisation’s partners. (Universities, Political parties, International donors and media).

Project Manager

Product Marketing| Growth| Public Speaking| Feminist

👋🏾Hi there, 
😁I’m Jess and welcome to my bio.

📈I am a full stack Product Marketing Manager with a background in sales, and a focus on B2B SaaS Companies. 

📅I’ve been in the world of work for over 7 years, with the last ~3 spent in B2B Product Marketing. 

🦹🏾 Currently, I work as a founding/ solo PMM which includes owning end-to-end Product Marketing, from positioning and messaging, launches and adoption, competitive intel to enablement and everything in-between! Yep, full stack.

🐣When I’m not PMM-ing I’m attempting to pay it forward at NoCode Techies, where we’re building a community of young professionals in non-coding tech jobs, learning and thriving together. 

💪🏾Currently, I have two goals
1. Expand my product marketing community here on LinkedIn- so let’s connect!
2. Help more community members build and thrive in their careers

🤝Reach out if any of the above speaks to you. 
Cheers✨🌈

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