Seeking Employment

Brushing up on my skills and learning new tools (SQL, GA4, Product Management, Agile)- I love learning new things and taking this opportunity to learn as much as I can. 
User research project - interviewing French users to understand their thoughts about a retail website
Looking for a new opportunity that allows me to bring my skills in strategic thinking, user experience & research and data analysis to help grow your company

Digital Experimentation/Optimization professional and Aspiring Product Manager

American Society of Clinical Oncology (ASCO)

Owned the cross-departmental optimization program to improve member experience across digital products, including planning of new product launches and product improvements.
- Increased user engagement through data-driven strategies, identifying and AB testing and new features in digital products via qualitative and quantitative analyses.
- Ensured successful releases of new features by writing clear requirements and ongoing guidance to UX designers and engineers
- Provided strategic guidance on analytics implementation to measure impact of changes that were released 
- Championed the development of a new board preparation product, orchestrating the entire process from requirements gathering, UX collaboration, user prototype reviews, and user story creation to QA and successful launch.
- Introduced direct user feedback to product strategy by gathering user feedback, then producing and distributing Voice of Customer reporting
- Boosted annual meeting attendee satisfaction engagement with digital tools through strategic prioritization and implementation of new features to enhance the digital meeting experience.
- Championed the development of a new board preparation product, orchestrating the entire process from requirements gathering, UX collaboration, user prototype reviews, and user story creation to QA and successful launch.
- Achieved cost savings by identifying redundant survey tools across the organization and spearheading the consolidation to a single tool that met everyone's needs.

Optimization & Usability Research

SiriusXM

Provided analytics support for all lead gen and acquisition AB tests and Optimization campaigns on the website, from test sizing and impact analysis to reporting.
- Developed and disseminated organization-wide dashboards for enhanced data visibility and insights into user experience and purchasing behavior. 
- Improved onsite reporting capabilities by providing strategic direction for Adobe Analytics implementation on newly redesigned sites.
- Fostered a culture of continuous learning by advocating for user research, digital experimentation and providing data to guide decision making.

Senior Manager, Digital Optimization and Analytics

Rosetta Stone

Managed all eCommerce website requests (lead gen and acquisition), from backlog through prioritization to release.
- Acted as a liaison between IT, legal, finance and marketing department for all website update requests.
- Led web and mobile app A/B testing for the company.
- Managed a team, whose responsibilities were to lead prioritization and grooming meetings, and website analysis
- Worked with leadership to implement agile methodology for design and development teams
- Led website efforts to ensure site compliance with ADA  and GDPR, partnering closely with Legal and IT teams.

Senior Manager, Web Strategy

Led ongoing web, mobile app, eCommerce cart, and email A / B testing, through conception, design, development, implementation, and analysis
- Served as point of contact for global web, mobile app, cart, and email testing efforts in the company.
- Won Adobe’s Excellence in Business Impact through Optimization Award in 2018.
- Launched the company’s first A / B test within the mobile application, focused on increasing lead capture.
- Shifted to a full SaaS product offering, with no negative impact on revenue based on a series of A / B tests.

Digital Optimization Manager

Owned global customer retention efforts through segmented customer lifecycle email campaigns, from onboarding through renewal events.
- Created an onboarding and retention email strategy for new product launches.
- Optimized lifecycle emails, resulting in a 12% lift in click-through rate.
- Supervised a team of 5 offshore analysts and maintained strong vendor relationships.
- Tracked and analyzed global feedback from 4-8 sources to identify opportunities for product, policy, and service improvement.
- Implemented strategies that increased consumer renewals by 50% through lifecycle email communications..
- Led the Global Voice of the Customer reporting, distributing a monthly executive-level Customer Insights dashboard to measure customer sentiment and customer retention.

Retention Marketing Analyst / Customer Insights Lead

Customer Success Associate

Peak View Internal Medicine

Bilingual medical receptionist

Eastern Mennonite University

French Language Conversation Partner

Nairobi Peace Initiative NPI-Africa

Research Intern

Digital Optimization | A/B testing | Personalization | Research | Analysis

**I am currently looking for a remote Conversion Rate Optimization or Product Manager role- I'm excited to bring my skills in user experience, data analytics, experimentation to a new company**
As a multicultural and multilingual individual with educational and professional experience spanning three continents (Africa, Europe, and North America), I bring a unique perspective to the table.
Through my experiences, I've developed a results-driven mindset that's focused on digital optimization and always with a customer-first approach.

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