My Wealth Solutions

Marketing Manager

Borro

Coral Expeditions

Managed marketing budget of up to $2m, and created short- and long-term advertising and integrated marketing schedules for agencies and marketing team
Grew website visitation by 200% over 3 years and increased database subscribers by 30k members through delivery of partnership activity, strategic budget allocation and digital growth tactics 
Developed and managed a motivated and competent team of 3, with interviewing, training, performance management and mentorship, with improved agility and integrated ways-of-working using tools such as Google Workspace
Strategised and oversaw the delivery of digital marketing, including social media advertising and Google ads, and ensured their alignment and delivery on campaign objectives
Created and presented project plans to directors and delivered comprehensive analytics and post-campaign reporting
Effectively briefed and managed multiple agencies across small and large projects
Delivered maturation and refinement of brand copy, and wrote copy for website content and direct communications, resulting in cohesive brand tone of voice and increased value perception
Scoped complex projects, including internal process changes and product launches, and successfully project managed projects in a fast-moving and nimble environment
Mapped customer journey and assisted with cross-departmental roll-out of customer communications upgrade, resulting in increased guest satisfaction and reduction in customer-service and data-entry tasks
Conceptualised and art-directed landmark brand campaigns and program materials, such as TVCs, large-scale advertising campaigns and SailSAFE, resulting in increased brand awareness, confidence, and sales growth
Advised on Public Relations, including writing COVID-19 crisis communications plan, creating PR documentation, and drafting statements and media releases 
Contributed as a key member of the Commercial Leadership team, assisting to develop processes and advising on marketing and brand communications.

Assistant Marketing Manager

Led the development and delivery of integrated marketing campaigns, resulting in growth in sales & conversions
Scoped and guided new product launches, including timelines, cross-departmental coordination, website development, creative execution and media buy
Creatively executed the maturation of brand look and feel, and coordinated the involvement of creative agencies, across all marketing activity, leading to increased brand awareness 
Provided art direction on marketing projects, campaign creative, and photography and video shoots
Coordinated website upgrades and developments, and managed all web content including new e-commerce listings
Strategised and designed loyalty and database communications, including direct mail and eDM
Created social media advertising and assisted in development of social media strategy
Copywriting for website content, brochure and brand materials database communications and social media advertising

Marketing Executive - Brand Communications & Design

Hinchinbrook Regional Arts Assn

I held the position of President at Hinchinbrook Regional Arts Assn (Cardwell Art Gallery). Although Cardwell is a very small town, the creative community is vibrant. The traditional roles of President are very much around public relations and communication. I build relationships with businesses both local and distant, which support us through sponsorship; I write press releases, reports, and speeches; and with the committee, I develop ideas to enable the Gallery to continue to offer better services to the community.

President

Jessica Roelofs

Won client business and led client consultation to understand business plan and develop brief
Assisted clients to define brand identity through work-shopping, and developed creative brand assets and websites
Administered freelance design business, with quoting, invoicing, sourcing of appropriate tools, and budgeting
Creation of assets including brand identity, animation, and promotional materials
Creation of WordPress and Squarespace websites

Freelance Designer

Inkmasters Cairns

Event Coordinator

Tully and District Chamber of Commerce

Working with the community, raising the profile of the local Chamber of Commerce, building relationships through community consultation, and working closely with local government to develop a cohesive outlook for the future of business unity in the region were all things that I undertook in this position. During my time with the Chamber of Commerce, I oversaw a 20% growth in memberships over a 2-year period, through beginning a strategic renewal of the Chamber’s reputation and mission, as well as partnership with local business leaders.  This was done through face-to-face meetings, written communication, press releases, and planned public meetings. 
Responsibilities included: communication management, representation of the Chamber at meetings and events, liaison with local government, business and other Chambers, meeting planning and minute taking, public relations and promotion.

Secretary

I am a driven creative strategist with experience in not-for-profit organisations, events, cruise & tourism experience and product marketing. Working with small and large organisations has given me a broad skill set across the spectrum of marketing communications and brand strategy, and I have an entrepreneurial spirit that thrives on growth, solution creation, creativity, and belonging.  I am looking for a challenging role, where I can continue to grow, and provide value and impact. 
Areas of Expertise
›  Strategic application of copywriting and visual design to meet commercial objectives
›  Developing and deploying multi-channel marketing plans
›  Holistic creation of brand identity, brand stewardship, and  deep understanding of customer experience
›  Integration of data-driven strategy 
›  Product marketing particularly in tourism and events
›  Team leadership and mentorship through empowerment, trust and transparency

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