Veeva Crossix

My team helps biopharma and biotech advertisers efficiently target the right audience across media tactics. We're the industry leader in privacy-safe audience segments used by most pharma brands and agencies. We're constantly iterating on our product and this year we launched Crossix Prime Audience segments - 10x more targeted than other scale segments. We work with our clients in a test and learn framework to ultimately prove our value through the Crossix Measurement Suite.

Head of Crossix Audience Segments

TEGNA

My team develops meaningful insights to grow revenue.
•	Client insights: develop and deploy industry-leading video attribution technologies to prove the value of our  media to generate client outcomes. We run what is likely the most scaled attribution offering in the industry. Responsible for product lifecycle from defining the market, product launch and vendor management, sales adoption, customer experience and full P&L.
•	Sales Leadership insights: lead centralized pricing team to federate out value-based and demand-based pricing methodologies and best practices to directors of sales; develop intelligent pricing technology, leveraging predictive analytics.
•	Executive corporate insights: Manage all sales analytics activities including forecasting and budgeting; sales liaison to financial planning & analysis team.

Vice President of Sales Intelligence

•	Lead centralized sales pricing strategy and analytics initiatives to support sales teams across all TEGNA Media properties.
•	Oversee TEGNA’s Ad Operations and Programmatic revenue teams for TEGNA’s websites and applications (2017-2019).

Director of Pricing & Analytics

Remedy Health Media

•	Responsible for company’s audience growth strategy, overseeing earned media and performance marketing. 
•	Produced monetizable growth across social media (+120% in last two years), Search Engine Optimization (+150% YOY on newest site), Email Marketing (+150% referral traffic YOY).
•	Grew sponsorship revenue 15% while improving margin 5% through cost efficiencies in performance marketing and improved customer lifetime value through website optimization.
•	Communicate audience growth, industry trends and product performance; empower employees at all levels to make data-driven decisions.

Senior Vice President, Analytics & Consumer Marketing

Vice President, Analytics & Marketing

HealthCentral

•	Responsible for audience intelligence for HealthCentral.com, TheBody.com and Wellsphere.com.
•	Overhauled Omniture implementation and solution design documentation, establishing governance practices and ownership.
•	Led successful audience recovery projects responding to Google’s algorithm updates, seeing a 50% increase in two years.

Vice President of Insights & Analytics

Director of Insights & Analytics

•	Created sales materials featuring audience and behavioral research from ComScore, custom surveys and web analytics data.
•	Implemented longtail search engine optimization strategy, producing 20% growth, in a year after launch.

Senior Web Analyst, Audience Knowledge

Media Contacts

•	First analyst hired by Media Contacts, a division of Havas. Supported executive team in scaling analytics across all media planning teams.

•	Created and presented client reports featuring analysis and campaign optimzations across audience segmentation and targeting, campaign delivery, creative performance, touch point attribution, goal conversion and brand lift

•	Developed and implemented custom data integration solutions to merge front-end media data with clients’ business results, Web analytics data and other vendor-specific data

Senior Insights Analyst

I have a passion for developing and activating data-driven sales solutions to solve client problems and deliver results. I have operator experience across the full product lifecycle with a proven track record of growing revenue.

I am the Head of Audience Segments at Veeva Crossix. We help biopharma advertisers target their message to the right audience through media tactics such as display, TV, mobile and Connected TV. Our data is proven, privacy-safe, and the industry leader.

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