Rescue | The Behavior Change Agency

Senior Account Manager

Keen Decision Systems

Senior Account Manager, Account Management

Marchex

Owned a book of business of $5M annually, increasing annual revenue by 5% YoY
- Manage large enterprise clients in the Auto, Auto Services, Travel, Insurance & Healthcare verticals, including General Motors, Bridgestone, TBC, Kia, Wyndham hotels and Healthfirst

- Developed business strategies to achieve client goals and revenue growth by developing, implementing, and launching small and large-scale projects, while increasing adoption of SaaS products 

- Leverage data to provide actionable insights to decision makers and influencers, bridging technical and business worlds seamlessly

- Manage, lead and coach a team of Account Managers and Coordinators including: hiring, training, coaching, collaborating & leading them to foster client relationships

- Mentored teammates across the organization to retain top talent through career coaching conversations and creating attainable goals

Enterprise Account Director, Customer Success

iSpot.tv

At iSpot.tv we provide real-time attention and conversion analytics for TV advertising.

- Focus on small to mid-level accounts, responsible for onboarding, training, continual education, daily & weekly documentation and follow-ups.    

- Reviewed and analyzed data and insights for all accounts, including generating custom reports unique to each brand, finding actionable insights to drive decision making

- Strategize & collaborate with my clients on how iSpot can be a solution to their TV advertising business needs

- Develop relationships as a trusted consultant and help clients become more efficient in their TV ad buying.

Account Manager

CDK Digital Marketing

•	Efficiently manage 7 large imported automotive brands, including MINI, Lexus, Hyundai and Infiniti, all with competing demands, seamlessly and effortlessly 
•	Advise clients on their digital advertising strategy by crafting profitable solutions to meet business goals increase market share and drive user engagement with dealerships
•	Analyze weekly KPI’s for all live promotions and extract insights and data points that craft a positive story back to the client
•	Coordinate all advertising campaign launches, collaborating with cross-functional teams across the organization, setting clear expectations and responsibilities for all team members
•	Provide ongoing digital education, communication and strategy to all lines of business at OEM level  
•	Negotiate  incremental revenue from top clients by creating custom digital campaigns from strategy to execution 
•	Establish strong business relationships at every level with key clients by being their go-to subject matter expert on all things digital

Advertising Account Manager

Grubby Wear, LLC

•	Consulted with small local business to introduce their children’s rain gear product online through 200 mom blogs, specifically focusing on kids gear
•	Negotiated brand launch in the Amazon Exclusives Store and Amazon.com
•	Overhauled seller page to include Amazon A+ content,  with strong focus on embedded videos and lifestyle photos

Ecommerce Consultant

Expedia

•	Revived Co-Op marketing program and collaborated in the development of strategic marketing plans with large scale tourism authorities globally, exceeding budgets of $1M+
•	Key stakeholder in mobile integrated marketing promotion, completing weekly analysis, mobile support, and post promotion wrap-up
•	Project Manager for large scale promotion & sponsorship working with cross-functional teams for fully integrated support
•	Implemented a monthly brand dashboard analyzing key metrics associated with executed media to determine successes
•	Proven ability to develop lasting relationships and manage diverse projects and campaigns from initiation to implementation.
•	Planned, budgeted, and organized two-day influential off-site for 50+ colleagues in support of the Six Thinking Hats concept

Marketing Manager

•	Project Manager for multi-million dollar client, AT&T, across their multiple lines of business to align processes for all shared media partners, including monthly updates, best practices and learnings
•	Sought out new testing strategies for AT&T through data innovations, network capabilities, and social media opportunities.
•	Managed relationships between all verification and privacy partners including AdKeeper, Double Verify and Truste
•	Created and launched strategic media plan for Babies R Us registry program, including recommendation, forecasts, vendor negotiations, and planning insights to reach client ROI goals and campaign objectives

Digital Media Supervisor

•Actively participate and take lead role in large overarching projects for the team; including dynamic messaging, Facebook Activation Team, and LPO
•Manage all aspects of billing for the team including reconciling and working with the director of finance to  make sure all publishers are paid on time
•Presented weekly and monthly wrap-ups to client, including recommendations and new strategies and insights

Senior Media Planner

•Execute the set up of all digital media plans including, budgets, contracts, buy executions, and following up with publishers to make sure all campaigns are functioning appropriately and accurately
•Establish and maintain valuable relationships and day to day contacts with over 30 major ad networks, publishers and portals
•Negotiate and purchase digital media utilizing various pricing models and tactics, as well as targeting new media trends to create new innovative media programs
•Oversaw the development of the first ever AT&T social media application, and continue to work on exploring new ways to enter into the social media world 
•Research and compile competitive data on a monthly basis and present to the client recommendations and action plans

Jr. Media Planner

Macy's

•	Manages open-to-buy and hardmark recommendations on a daily/weekly basis for $30 million family of business
•	Assists the buyer in merchandising function and the execution of sales promotion, marketing and advertising strategies
•	Demonstrates expertise in building vendor relationships, providing proactive communication with stores on a regular basis, and following up on purchase orders and vendor shipping information
•	Teaches a class on a quarterly basis for new hires on Macy’s reporting systems and their functionality
•	Responsible for selecting and developing profitable start up t-shirt program in infants and negotiating gross margin and advertising co-op
•	Advertising responsibilities include turn-in, proofing, ensuring delivery of advertised items, and FTC regulations.
•	Monitors sales plans and acts accordingly to quick changing business needs
•	Co-chair of fundraising event with over 150 people participating and volunteering with Northwest Harvest Food Bank

Assistant Buyer

Nautica

Home Merchandise Coordinator

I’m a relationship builder extraordinaire and really enjoy working on big projects with even bigger revenue goals.    I collaborate really well, and I know how to ask a good info-seeking question. 

I'm client friendly, goal focused,  and driven by revenue.  I like working in big, shouty offices, but also enjoy the comforts of my silent home.   I'm loyal and heartfelt, and love to mentor - all people are capable of keeping me on my toes. 

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