Sivvy

Co-Founder

Pattern®

Led all visual design and user experience initiatives for their SaaS product used by hundreds of major world- class brands

Optimized 40% of Amazon's listings by leading the product vision and design for multiple net new AI content creation features

Partnered with the library team to implement new components, ensuring alignment with their product's evolving needs

Lead UX/UI Designer

Care.com

Managed and contributed to the end to end design vision for their daycare consumer marketplace and provider business tooling

Collaborated cross-functionally with engineering, stakeholders, marketing, and data analysts to design and implement a new extracurricular platform connecting parents with camp and activity providers

Led the discovery process and designed a series of A/B tests, resulting in a 29% increase in basic to premium conversion rate. 

Utilized insights to address drop-offs in the enrollment funnel and optimize their onboarding flow

Senior Product Designer

Pluralsight

Defined and executed strategic initiatives for design solutions through user research methods with content creators and business unit leaders

Contributed to a 59-point increase in NPS by designing multiple 0-1 self service features including analytics dashboards, profile experiences, and job boards

Led all research initiatives including design sprints, users interviews, and confirmation testing by following iterative product development principles and human-centered design thinking

Replaced ad hoc workflows with product experiences that provided baseline metrics and cost savings for the business

Product Designer

Mozenda

Conducted and synthesized qualitative and quantitative data from user interviews, site behavior, and product analytics in order for engineering and stakeholders to make product roadmap decisions

User Experience Researcher

SongMe

Designed prototypes and first click user tests to synthesizing data that defined the information architecture 

Defined the user stories for the minimum viable product based on user research data

Paired with engineering for all user interface implementations

Keep Strong Creative

Led creative production, branding, and content design for contract clients such as Arie, Gary V, Hyundai, Warner Chappell, Hewlett-Packard, and more

Professional Freelancer - Design

Big Door

I ran digital marketing for a commercial production company that targeted tech start ups.

Marketing Manager

I've written and created music content for international brands like Hyundai, Hewlett-Packard, Aerie, and Gary V. You can hear my music featured from independent films to influencer Instagram videos to Youtube videos reaching 7 million viewers.

Professional Musician

Artist Growth, LLC

My beginning role at Artist Growth was to create content and manage all of their social media accounts. During my time there, I merged into the role of marketing specialist where I created and produced online marketing content as well as tracked social metrics and analytics.

Digital Media Manager

X shaped product designer and leader. I turn complex ideas into engaging and trusted user experiences. Currently focused on influencing and enhancing design team operations.

Lover of rapid execution and collaborative product development... and a good joke. Over 8 years of experience designing for SaaS, Marketplaces, and Content Tooling. 

Currently bootstrapping Sivvy to connect alternative medicine seekers and providers.

Portfolio: www.jessicafrech.fun

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