The Linux Foundation

Sr. Performance Marketing Manager

vidIQ

- Developed and executed strategic growth marketing strategies for efficient revenue growth, including upleveling the ads organization to maximize ROI.
- Leveraged insights from marketing data, customer behavior, and paid performance metrics to optimize growth strategies.
- Provided transparent and continuous updates as a member of the Executive Leadership Team, reporting directly to the CEO.
- Managed a team of growth professionals in domains including partnerships, affiliate marketing, email marketing, paid media, and product.

Sr. Director of Growth Marketing

Pluralsight

- Developed and executed data-driven acquisition strategies across both the B2B and B2C SaaS space to plan media budgets to support and achieve business targets and outcomes.
- Drove over 39% marketing originated pipeline while achieving targets and improving lead to opportunity rate each quarter.
- Implemented informed decision-making processes across digital to track and analyze key performance indicators, driving continuous optimization and improvement for maximum ROI.
- Partnered with Brand, Integrated Marketing, and Marketing Operations to align channel strategies and identify opportunities to support overall goals.
- Utilized data visualization tools in the creation of quarterly performance reports to present to the executive leadership team to ensure reports met requirements.

Director of Paid Media

- Managed a team of digital marketers to drive effective acquisition campaigns across various digital marketing channels, including paid search, social media, display and video, and affiliate to achieve pipeline and revenue goals.
- Partnered with Regional Marketing leaders to align channel and ABM strategies to deliver quarterly targets while managing six-figure budgets across each region and segment.
- Executed A/B testing framework to refine landing pages, ad copy, and messaging, resulting in improved conversion rates and customer engagement.

Sr. Manager Paid Media and Display

Western Governors University

- Created strategic oversight of Brand and Mid-Funnel marketing efforts to include digital display, video, and paid social channels directly, developed strategies for cost effective growth and improvement of marketing KPIs.
- Transitioned all digital media from a third-party agency to in-house management to improve ROI and increase transparency and direction for cross-network strategies. Resulted in an immediate 80%
improvement in ROI.
- Monitored team performance, delegated tasks and projects, and reported on performance to leadership team regularly to provide transparency and accountability for team efforts.

Digital Engagement Manager

- Developed and managed campaign messaging strategies for effective full funnel conversion optimization across paid search, display, and social channels. Increased conversion through full funnel efforts 93% YoY, increased down funnel conversion rate by 94%
- Initiated and delivered a creative testing culture within the marketing department, including producing a multi-team schedule to ensure projects and deliverables were met timely and executed efficiently. Saw
increase of 194% brand search lift in one quarter using video campaigns and highly targeted audiences.
- Created dashboards and reporting templates customized by KPI’s for each channel, audience, and creative, to ensure reporting was accurate and applicable for each effort.

Sr. Digital Engagement Specialist

Digital Marketing Specialist

Myriad Genetics

- Conducted thorough analysis of patient insurance coverage, including deductibles, potential payments by insurance carriers, and outstanding balances not covered under their policies.
- Managed claim denials and appeals with proficiency and confidence, ensuring optimal resolution.
- Accurately posted and adjusted payments received from insurance companies, maintaining financial accuracy.
- Evaluated and adhered to fee schedules according to payer contracts, verifying claims were processed in alignment with member benefits across various agreements.
- Investigated and prioritized aged accounts, executing necessary adjustments, including the preparation and submission of appeals and corrected claims to specific insurers.

Reimbursement Specialist

Experienced Digital Marketing leader with a passion for data-driven strategies and a full-funnel approach. I excel at leveraging analytics and insights to drive impactful marketing campaigns that generate measurable results. With a track record of delivering successful digital initiatives across various industries, I thrive in fast-paced environments where innovation and creativity meet data-driven decision-making.

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