Jessica Kern's Linkedin Analytics

As Senior Director of Marketing at CoVest Sourcing Network, I develop and implement comprehensive global marketing strategies to increase member activation, create awareness, and drive compliance. With over 15 years of experience in marketing and branding, I have a passion for creating engaging brand stories and innovative solutions that deliver value and results. I lead the execution of marketing campaigns across multiple channels, including web, email, social and paid media, using data-driven approaches and tools such as A/B testing, audience segmentation, lead nurturing, and HubSpot analytics. I also collaborate with sales teams to identify and grow opportunities, and cross-sell our services to existing and potential clients. My goal is to elevate CoVest's brand and position as a leader in group purchasing and sourcing.