Didit.com

-Develop, execute and implement advanced paid social media strategies using the Facebook Ads Manager
-Present and sell strategies/plans to clients
-Lead implementation of creative, pixels and campaign builds in Facebook Ad Manager
-Manage day-to-day flow of social media performance, including pacing, monitoring KPIs, and troubleshooting within respective self-service ad platforms
-Analyze and distill performance data into actionable plans
-Identify effective and innovative social media advertising strategies that deliver results
-Lead client calls

Director, Paid Social

NP Digital

- Deliver B2B paid social media strategy and recommendations for clients
- Conduct ongoing analysis of paid social trends while staying up to date on recent platform updates and how to apply them to clients’ campaigns
- Project estimated campaign performance results based on client budgets and benchmark costs and rates
- Develop & implement paid social campaign structures to manage and optimize against performance goals such as CPL, sales, or LTV
- Follow department media buying processes to ensure campaigns run accurately
- Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly, quarterly, or annual pacing
- Improve campaign performance by making optimization recommendations and using paid social campaign management checklist to identify opportunities
- Implement split testing to continuously improve campaign performance through targeting and creative tests
- Analyze and resolve diverse and complex issues based on in-depth knowledge of paid social platforms
- Develop, deliver, and present client reporting on a weekly, monthly, and quarterly basis
- Collaborate with internal teams and departments to share paid social insights that can be leveraged across paid search, programmatic, and SEO efforts
- Connect with graphic designers or client creative teams to provide performance insights and recommendations on campaign assets
- Respond to client questions and ad hoc requests in a timely manner
- Share paid social knowledge with and provide mentorship to Paid Media Managers & Specialists to foster their growth
- Support the new business team with pitch recommendations and deliverables as needed
- Provide feedback on and contribute to department initiatives as a senior-level team member

Senior Paid Media Manager

Primer (Sendbridge, Inc)

- Craft, launch, manage and optimize Paid Ad campaigns for Primer's fastest-growing direct-response brands with budgets ranging from $150k to over $1M per month
- Communicate directly with multiple partners to report on results, define priorities, and manage expectations, acting as the expert that will help partners grow their business.
- Work with our creative team to build visual assets that meet client brand criteria and drive conversion
- Help evolve Primer's best practices and train others on how to apply those best practices.
- Collaborate with our development team to enhance and make our custom tools work

Senior Marketing Manager

Dufresne Spencer Group, LLC dba Ashley Furniture HomeStore

•	Brought paid social advertising in-house from a national agency and have increased revenue by 94% and ROAS by 52% year over year 
•	Leads the creation, evaluation, and development of all social media marketing strategies that are executed by the social team through multi-platform initiatives and tactics for development. These initiatives made across paid advertising, influencer marketing, organic content and copyrighting, and other online mediums are designed to drive traffic to over 100 Ashley HomeStore retail stores, build positive brand awareness and online experiences with current customers and prospective customers alike, and support the overall growth of the brand.
Lead the social media team to ensure the strategy of all social media marketing and influencer marketing is maintained across all social media programs
•	Create and implement paid media budget based on key performance indicators and optimize campaigns according to performance
•	Develop, test, and implement social media marketing tactics to drive sales for new and repeat customers; collaborate with marketing team to ensure plans are in alignment with business initiatives and strategies
•	Build the campaign structure within the social media platform, based upon approved media plans
•	Measure and optimize our paid social marketing using social-specific dashboards and our own digital dashboards
•	Collaborate with the greater marketing team to maintain a consistent brand voice and message across all paid programs
•	Create A/B testing plans and review with leadership; execute approved testing
•	Assist in the development of landing pages and lead-gen forms for our social content to distribute through relevant paid programs
•	Develop weekly, monthly, and quarterly reports as well as reports following all major tentpoles

Social Media Manager

HigherVisibility

•	Developed social media marketing campaigns for a wide variety of clients, optimizing them based on their KPIs
•	Created social media strategies for clients, offering both consulting and account management
•	Managed and delegated tasks within department to ensure internal goals of the department were met 
•	Produced monthly organic content calendars for various clients 
•	Analyzed data progress and produced monthly progress reports using web analytics tools
•	Produced organic content and managed social ads on social networks including Facebook, LinkedIn, Twitter, and Instagram

Caissa Public Strategy

My position was to promote a brand effectively by communicating the messaging and marketing for the brand  as well as lead strategic communications and crisis management plans for a diverse account list. Duties included:

• Managed the brand vision and strategic planning process strategy for 5+ clients.
• Developed and implemented promotional efforts (i.e. building media relationships, writing and distributing press releases, facilitating community engagement, and message development)
• Logistics & marketing planning for client events.
• Aided in the development of strategic plans, grassroots organizing, and lobbying efforts.
• Managed all brand social communities on the following platforms: Facebook. Twitter, and LinkedIn.
• Created and executed a strategic marketing plan to promote brand awareness.
• Researched relevant topics and constructed weekly blog posts and articles to contribute to various news outlets to promote brand in a positive light.

Brand Manager

Stoney River Steakhouse and Grill

-Delivered exceptional, friendly and fast service
-Answered questions about menu selections and made recommendations when requested 
-Accurately recorded orders and partnered with team members to serve food and beverages that exceeded guests' expectations
-Skillfully anticipated and addressed guests' service needs
-Managed closing duties, including restocking items and reconciliation of the cash drawer

Server

iHeartMedia

-Identified and solicited new business
-Serviced and grew existing accounts
-Developed proposals in response to client needs and/or opportunities 
-Ensured client satisfaction through cooperative communication
-Negotiated rates consistent with iHeartMedia operating goals and budgets and ensured prompt payment
-Created effective marketing campaigns
-Software used: Microsoft Office, Salesforce, Media Monitors

Account Executive

WREG-TV

-Edited WREG Daybreak shows and Live at 9 on WREG
-Edited video, audio, and other elements to create a compelling story under tight deadlines
-Practiced flexibility due to evolving media and breaking news situations
-Worked with FTP clients and servers to share video in a timely manner
-Proficient in Microsoft Office, Final Cut Pro, CNN Newssource, CBS Newspath, Opus, and FTP

Video Editor

WATN-TV

-Edited video, audio, and other elements to create a compelling story under tight deadlines
-Tuned in live shots via satellite/microwave feeds
-Practiced flexibility due to evolving media and breaking news situations
-Worked with FTP clients and servers to share video in a timely manner

Video Editor/ENG Operator

-Controlled programming and logs for WATN, WLMT, and WJKT in Jackson
-Maintained traffic logs by keeping them up-to-date and timed out efficiently  
-Monitored broadcast signals and transmitter readings 
-Monitored the quality and accuracy of the on-air product
-Prepared programming for playout and troubleshoot equipment malfunctions

Master Control Operator

Fiercely ambitious and detail-oriented digital marketing professional that thrives off of interpreting marketing data and increasing ROAS for companies. My number one mission is to accelerate business and ultimately crush the competition.

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Jessica Muntz's Linkedin Analytics

Jessica Muntz

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Jessica Muntz

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