Jessica Thorpe's Linkedin Analytics

I am a media-industry veteran and a passionate advocate for the Creator Economy. With over 15 years of experience in marketing, advertising, and public relations, I have a deep understanding of the evolving interactions between consumers and brands in the digital age. As the CEO and Co-Founder of gen.video, I lead a team of talented professionals who specialize in bespoke agency services that are powered by proprietary full-funnel influencer measurement technology. Our mission is to help the world's largest brands create award-winning work that drives engagement, awareness, and sales through authentic and data-driven influencer marketing campaigns. I also serve as an advisor for partnrUP, a CRM software built for influencers and talent managers, and as an executive director for the Influencer Marketing Association, the official trade organization committed to protecting the authenticity and ethics of influencer marketing.