Matchnode

• Lead the creative strategy and execution of performance marketing campaigns across Meta, Google, and TikTok.

• Write clear, strategic creative briefs rooted in data and brand goals.

• Analyze performance data to identify winning creative trends and optimize for growth.

• Manage and art direct a team of graphic designers—providing feedback, direction, and support to deliver high-impact ads.

• Oversee project management for all creative tasks across clients, ensuring on-time delivery and alignment with brand voice and platform best practices.

• Deep understanding of ad formats, trends, and best practices on Meta, Google, and TikTok to create scroll-stopping, conversion-driving ads.

• Collaborate cross-functionally with media buyers and strategists to bridge data with design for full-funnel success.

Creative Director

• Served as the sole graphic designer supporting 15+ clients across industries including finance, e-commerce, sports, health, and event management.

• Designed high-performing ad creative tailored for Meta, Google, and TikTok performance campaigns.

• Wrote creative briefs and collaborated closely with account strategists to align creative with audience insights and campaign goals.

• Managed and created Matchnode’s organic social content, adapting tone and visuals to reflect brand identity and trends.

• Proactively embraced emerging technologies—including AI tools—to improve creative workflows and enhance ad performance.

• Bridged the gap between data and design by constantly iterating based on performance metrics and feedback.

• Laid the creative foundation that helped scale Matchnode’s design capabilities and establish best practices.

Lead Graphic Designer

Leesa Sleep

• Collaborate with the marketing leadership team to bring the evergreen brand and direct response marketing campaign designs to life

• Plan, execute, and style photo and video shoots to fill asset gaps

• Work closely with the e-commerce team to produce consistent brand design across the customer journey

• Design and execute all product packaging delivered within the U.S. and internationally

• Manage all design team projects from brainstorm to production within WorkFront project management

• Run as brand checkpoint across all campaign and evergreen collateral

• Partner with the performance marketing team to run creative A/B tests to optimize conversions in paid social and display ads

Senior Graphic Designer 

Graphic Designer

RBMM

• Designed branding collateral for clients such as HEB Central Market, Chick-fil-A, AT&T, AAA, Choctaw, and many more

• Concepted and assisted in styled food photo shoots for Central Market seasonal campaigns

• Ideated and designed the UI/UX of the latest Chick-fil-A mobile app with a small team of designers

I help brands find their voice, look their best, and connect meaningfully online. As a Creative Director, I blend data, design, and storytelling into creative that not only looks good but actually works.

From scroll-stopping ads to landing pages people want to click, my approach is strategic without feeling stiff. Recently, I’ve focused on digital health, but I’ve also worked across e-commerce, finance, and sports. I love leading creative teams, writing briefs people actually enjoy reading, and diving into new tech to keep the work sharp.

If it’s smart, bold, and built to perform, I’m in.

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