B'laster Corporation

Multi-Branded Manufacturer of Automotive, Industrial and Commercial Chemicals.

Featuring brands like B’laster, Avalanche, Gunk, Liquid Wrench, Casite and Titeseal, the B’laster Corporation delivers world-class cleaners, penetrants, lubricants, rust inhibitors and a full line of specialty, highly concentrated formulas for the automotive, industrial and hardware industries.

● Full P&L responsibility for B’laster Corporation’s business outside the US.
● Lead international team in growing export sales, as well licensee development thru contract production in India, Mexico, UK, Poland and Egypt.
● Drive brand reach and performance thru international retail and wholesale partnerships around the world.

Director of International Sales

Exporta Soluciones

Multi-Branded International Sales & Marketing Firm (CONTRACT)

● Planned, managed and executed revenue forecast within the company’s strategic plan. 
● In 2021, successfully introduced premium private-label brand into high-end, Latin American department store chain; product line activated in 100 + store locations, as well as online marketplace (earned 4.8 / 5 stars in customer reviews).
● Delivered 5X's YOY revenue growth in 2021, earning a partnership with a leading international pet brand manufacturer. The alliance extends company's product portfolio 10X's with 9 new brands for exclusive distribution within The Americas.
● In 2020, led renewal of private-label brand, revised sourcing & new geographic distribution.
● Led company transformation thru 'Best-In-Class' service providers in key business areas:
•	New Product Ideation, Development and Packaging
•	Factory Scouting, Evaluation, Selection and Supply Negotiation
•	Website Development and Re-Platforming
•	Social Media Content Creation and Engagement
•	In-Store & Online Product Placement

Senior Director Business Development

The Gap Partnership

Consultancy in Commercial Negotiations for CPG Manufacturers & Global Retailers

●	Spearheaded both negotiation training and consulting services providing leading-edge strategy to Fortune 500 executives in Retail, CPG, Oil & Gas, Pharma, Prof Services in all aspects of Commercial Negotiation: Strategy & Behavioral Development, Negotiation Planning, Coaching and Execution guiding teams in Sales, Procurement, Supply Chain & HR to improve their negotiation results.
●	Support consulting within companies throughout Latin America, including Henkel, Walmart Mexico, Unilever, KDP, and Rural King, consulting on numerous initiatives.
●	Delivered globally-ranked, exec-level negotiation training to F500 in US & Mexico (consistent 4/5 rating).

Sr. Business Development & Consultant – Latin America

Doskocil Manufacturing - d/b/a Petmate (Global Pet Supply Company)

Global Leader in Branded Pet Accessories

●	Directed the sales growth efforts for international distribution channels throughout the world, growing sales in Retail (Mass, Club, Marketplace, Specialty) and Wholesale (distributors), increasing sales from $12M to $20M over 5 years.
●	Opened market channels through creating targeted market strategies for each region and working with key accounts to organically grow their business while acquiring new customers. 
●	Hired, trained, and coached 2 Sales Managers and an Administrative Assistant to manage multiple broker representatives, participate in regional market trade shows, and cultivate potential prospect partners.
●	Gained first-time product placement at Sam's Club Mexico, the largest club operator in Latin America.
●	Integrated pet toy acquisitions into an international customer network while extending the product portfolio and streamlining the distributor network.
●	FY 2018 - Delivered 104% sales plan, bettering standard margins by 4%.
●	FY 2017 - Delivered 103% sales plan, with a 6.8% standard margin improvement.
●      Drove supply chain improvements in 2017 for Walmart Mexico, Petmate's largest export account, raised shipment performance, and store in-stock levels to 95% + consistency.
●	In 2014, drove two largest Mexican customers to $1 Million + in sales revenue (historical bests); delivered 25% combined revenue improvement in 2015 at the same key accounts.

Senior Director - International Sales

Kraco Enterprises, LLC

International Automotive Accessories Manufacturer

●	Researched and analyzed the marketplace and competition, delivering a business development strategy to uncover new business opportunities within the aftermarket accessories category (steering wheel covers, car seat covers, and interior accessories), and drive new retail customer development (Auto Zone Mexico and Auto Zone Brazil).
●	Built custom regional industry analysis and retail customer intelligence to determine the proper means of gathering and compiling data and translating it into increased sales opportunities.

Executive Consultant - Latin America (Contract Position)

Turtle Wax, Inc

Global Car Care Products Leader

●	Directed international operations within Latin America and the Caribbean, generating increase in sales amidst aggressive competitive pressures.
●	Accountable for strategic marketing plans, communications, price, and profit goals and managing and setting operating budgets. 
●	Improved product sell-thru by designing communication materials and training tools to promote brand name recognition locally tailored to Latin American market preferences.
●	Responsible for all aspects of the sales process, from lead generation to major account development, including managing the implementation of sales forecasting and inventory control.
●	Strengthened auto aftermarket supply with key retailers in Mexico, Brazil, Argentina, and Central America, including Auto Zone, Grupo Soriana, Walmart, Sam's Club, Carrefour.
●	Led 5-country wholesale distributor team to a business agreement with Walmart Central America, expanding distribution and earning incremental revenue within first year.

Market Development Director – Latin America

Igloo Products Corp.

Leader in Sporting & Outdoor Goods 

●	Managed a team of 3 manufacturing representatives analyzing worldwide cooler and outdoor products market, including trends, competitors, mass distribution, local producers, to develop organic and inorganic growth strategies in Latin America. Growing sales from $4M to $7M.
●	Added channel partners, identified acquisition targets, third-party manufacturers, and new market-entry opportunities through countries' visits.
●	Developed and presented a new international Business Development plan to top management and added new key retail and wholesale clients to the portfolio. 
●	Met 104% of top-line sales revenue objective in 2009, while hitting 98% EBITDA target.
●	Delivered 103% EBITDA objective in 2008; drove a 4% overall dollar margin improvement.
●	Hit $6.2 Million sales revenue target and exceeded EBITDA by 7% in 2007; contributed $467K in incremental sales the same year.
●	Delivered 64% favorable EBITDA versus budget in 2006, amidst significant cost increases and market price adjustments.
●	Generated $410K incremental business in 2006 thru mix of new distributor and retail partners
●	Revitalized three key Latin American distributors in 2005, each of which increased prior year business by 40% plus

Sales Manager – Latin America

NEON Systems

Publicly-Traded Software Company

●	Consultative sale of enterprise software and professional services selling web-enabled mainframe software providing companies direct access to mainframe data, transactions, and applications from ODBC, JDBC, and JCA on the client-side
●	Secured deals ranging from $75K to $200K with Fortune 100 companies generating $100K+ in new licensing agreements within the first year.
●	Outperformed peers by closing $100K sales within 6 months; hit 97% of the budget in the first full fiscal year.
●	Developed sales pipeline worth 4X's targeted revenue: earned an award for the highest percentage close ratio.

Account Manager - North America

BMC Software

Publicly-Traded Software Company

●	Created distribution channel presence in Latin American countries by developing partnerships with system integrators helping partners position solutions, and close deals across 6 countries.
●	Grew fledgling $675K territory into a highly profitable region with $2.7 million in revenue in 2 ½ years.

Channel Manager - Latin America

World-Class Consultancy

●	Directed sales of ERNIE, the company's Web-based consulting tool, to Houston oil & gas accounts.
●	Closed 1st deal within 30 days of employment, achieving one of the fastest start-up’s in practice history.

Sales Manager – Houston/Gulf Coast

𝐒𝐔𝐌𝐌𝐀𝐑𝐘 𝐎𝐅 𝐐𝐔𝐀𝐋𝐈𝐅𝐈𝐂𝐀𝐓𝐈𝐎𝐍𝐒

Seasoned, multi-lingual global thinker, experienced with FMCG businesses around the world.

Quantifiable track record in Automotive Aftermarket, Sporting & Outdoor, and Pet Products.

Successfully led teams driving profitable growth thru international B2C (Mass, Specialty, Wholesale Club, E-Commerce), and B2B channels (Import and Stocking Distributors). 

Well-versed in product flow thru international supply chains; consistent track record developing international strategic alliances and global accounts.

High-energy and self-driven: able to translate business vision into concrete action plans.

Ability to lead thru disruption and rapid-growth scenarios.


• Global Sales Growth Strategies / Management
• 'Big Box' Retailers and Key Accounts 
• P&L / Budget / Cost / Pricing / ROI / GAP 
• Solutions / Consultative Sales 
• Direct and Broker Sales Management 
• E-Commerce / Online Retailing / 3PL Operations
• Sales Team Leadership 
• Contract Negotiations / Administration 
• Trade Channel Development / Strategies 
• Traditional / Digital / Social Media
• New Product Launch / Go-to-Market Plans 
• Marketing Strategy / Deployment 
• Inventory / PO Management 
• Risk Management / Mitigation

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