Yangflow

I write compelling copy for various platforms, including websites, emails, social media, and ads. I am also in charge of managing teams and campaigns, coming up with strategies, doing research, and putting them into action.

Besides that, I also:

- Collaborate with the marketing and design teams to create a unified and impactful message across campaigns.
- Manage a team of junior copywriters, ensuring the consistency and quality of all written content.
- Employ SEO best practices in copywriting to improve organic search rankings and drive traffic.
- Conduct research and analyze data to understand audience behavior and tailor copy accordingly.
- Edit and proofread copy to ensure clarity, grammatical accuracy, and overall effectiveness.
- Measure and analyze campaign performance and optimize copy based on findings.
- Script writing for webinars, masterclasses, and other online events.
- Provide guidance in the writing of sales letters and copywriting for digital product launches (CPLs and VSLs).

Lead Copywriter

Responsible for strategy definition, research and execution of:

- Sales funnels.
- Sales letters and texts for digital product launches (CPLs and VSL).
- Scripts for online events (Webinar and Masterclass).
- Landing Pages optimized for conversion.
- Ad copy.
- Email workflows.
- Production of Marketing Briefs.

Copywriter

Juliano Calixto Copywriting

Research, structuring and execution of: Sales Letters, Sales Funnel Structuring, Infoproduct Launches, Digital Marketing Strategies for Companies, Email Flows, among others.

Magnetis Investimentos

Projeto Draft

Head of Copywriting at The Factory - https://thefactory.co - and Projeto Draft - https://www.projetodraft.com/

Head of Copywriting

Levante Ideias de Investimentos

- Responsible for creating Sales Letters for company products (low ticket to high ticket products).
- Creation of video scripts, copy for ads (Google, Facebook, Instagram, LinkedIn, Taboola and Outbrain), copy for Landing Pages, Nurturing Email Flows and Abandoned Cart emails.

tech fit

- Creation of Sales Letters and Video Sales Letters.
- Copy production for Landing Pages.
- Analysis and structuring of the Sales Funnel.
- Customization of Sales Funnels and Onboarding texts (UX).
- Analysis of metrics and KPIs of the sales operation and CRM.
- Deep knowledge of Sales Force (Marketing Cloud) and MailChimp tools.

Inaweb Digital

- Supervisor of the Blog Content Production Team.
- Elaboration of blog optimization strategies for search engines (SEO). 
- Content Creation and Social Media Management.
- Video Production and Editing.
- Elaboration of digital strategies for clients.
- Creation of graphic interfaces for websites (layouts).
- Production of Graphic Content for the Internet.

Marketing Analyst

Freelancer

Portfolio: https://www.facebook.com/jfcalixtofotografia

Freelance Photographer

FESSP-ESP

> Responsible for the internal and external communication of FESSP-ESP (Federation of Public Servants Unions of the State of São Paulo).

- Relationship management with Internet users on official channels.
- Creation of journalistic texts for official website and social media.
- Photographic accompaniment in external guidelines.
- Video filming and editing.
- Creation of content for Facebook posts.
- Development of strategy, creation of releases, articles, notes, suggestions for guidelines, scheduling interviews, preparation of clipping of materials and reports of activities and results.

Marketing Communications Specialist

Assembleia Legislativa do Estado de São Paulo

- Diagramming of Informative Journal of Accountability of Mandate
- Creation of content for posts on Facebook and Instagram (Arts in general)
- Relationship management with Internet users on official channels.

Freelancer for State Deputy Marcio Camargo.

Social Media Designer

• Senior Copywriter with 14 years of experience in Direct Response Copywriting and Digital Marketing.
• Successful track record in sales and B2B deals, generating 8-figure revenues for global clients.
• Marketing graduate from Anhembi Morumbi University.
• Certified Empiricus AAA Copywriter.

• Experience working for industry-leading firms like:

XP Investimentos, InfoMoney, Suno Research, Suno Asset, Levante Ideias de Investimento, Certifiquei, Bayer, Roche, Nestlé, SAP, Mobil, Tetra Pak, CI&T, BRF, Mapfre, BASF, Grupo Fleury, Libbs, Hypera Pharma, Unimed, Ocyan, Meta IT, Vitat, SB.Games, CoSpark, CynderHost, Mindfulness Exercises, FileSmart, FuzionFi, SMDigital Partners, and Taylor Method, among others.

Taplio

Juliano Calixto's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Juliano Calixto's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Juliano Calixto's Linkedin Analytics